---
title: "Glow Sticks — £602K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/glow-sticks"
last_updated: "2026-08-01T04:05:56.788Z"
locale: en
meta:
description: "Niche score 48/100 · £602K/yr market · 878K searches/yr · £6.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £602K/yr market · 878K searches/yr · £6.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Glow Sticks — £602K/yr Amazon UK Niche (2026) - Flapen"
---
# **glow sticks**
**Skip it**
Prices mostly outside the sweet spot ($3.33–$8.04) — this niche doesn't clear our bar today.
Market size 64Growth 43Conversion 92Competition 11Returns 97Price range 0Avg price 17Brand share 30Review moat 25Quality gap 62
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£602K**
£602K/yr · 878K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+14.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,607.88**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.08**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£3.33–£8.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, glow sticks is a £602K/yr Amazon United Kingdom market (878K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glow sticks market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£608K–£760K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**7%**
- Vicloon50% - Loiina14% - JIJI&CUI10% - Ammy Glow7% - JOYIN6% - The Glowhouse6% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.1% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/glow-sticks/trend)
## **Top glow sticks search terms**
- **glow sticks**607K/yr+13.1%7.4% conv. - **glow sticks party packs**84K/yr+26.3%6.5% conv. - **glowsticks**42K/yr+13.7%5.7% conv. - **glow sticks for adults**27K/yr+49.8%4.2% conv. - **glow stick**22K/yr+7.0%3.3% conv. - **glow sticks for children**30K/yr-14.9%7.9% conv. - **glowsticks for adults**7K/yr+41.2%5.7% conv. - **festival glow sticks**5K/yr+29.7%5.9% conv. - **glo sticks**7K/yr+6.9%7.5% conv. - **neon glow sticks**5K/yr-0.9%5.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/glow-sticks/search-terms)
## **Top glow sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£90K30%£181K45%£271K60%£361K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers**Vicloon**£5.11**4.3★7,536 rev](https://www.amazon.co.uk/dp/B07Q1JJQCV) [2**Loiina Glow Sticks 100pcs 8 with Connectors - Glow Bracelets Necklaces for Kids Adults Party Festival Halloween Wedding Christmas**Loiina**£5.43**4.4★1,039 rev](https://www.amazon.co.uk/dp/B07C2P9CVQ) [3![JIJI&CUI Glow Sticks 40pcs [8-Hour Ultra Bright] | Eco-Friendly & Non-Toxic Party Supplies for Kids Festivals Concerts Halloween Sports Events | 40+ Connectors with Boxed Set (CE Certified)](https://m.media-amazon.com/images/I/51ajVcQSetL.jpg)**JIJI&CUI Glow Sticks 40pcs \[8-Hour Ultra Bright\] | Eco-Friendly & Non-Toxic Party Supplies for Kids Festivals Concerts Halloween Sports Events | 40+ Connectors with Boxed Set (CE Certified)**JIJI&CUI**£3.33**4.3★106 rev](https://www.amazon.co.uk/dp/B0D7PQMNSH) [4**Glow Sticks 100 Pack with 100 Connectors( 205 Pcs Kit) Glow Glasses Kit-Ball and Triple Connectors-Glow in the Dark Party Supplies - Bracelets & Necklaces for Kids & Adults**Ammy Glow**£8.04**4.5★10,874 rev](https://www.amazon.co.uk/dp/B07XHS5GK5) [5**JOYIN 100 pcs Glow Sticks Bulk 8(20cm) Glowsticks Party Accessories for Bracelets and Necklaces Accessories Easter Christmas Halloween Party Supplies Pack**JOYIN**£6.97**4.6★7,684 rev](https://www.amazon.co.uk/dp/B0BKTS39DL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100 Glow Sticks Party Packs Adult Glow Sticks with Connectors to Make Glow Necklaces Glow Bracelets Adults Neon Glow Stick for Adults Suitable for Dance Wedding or Party**Famvida**£5.03**179 rev1y ago](https://www.amazon.co.uk/dp/B0DP7LR9Q3) [![JIJI&CUI Glow Sticks 40pcs [8-Hour Ultra Bright] | Eco-Friendly & Non-Toxic Party Supplies for Kids Festivals Concerts Halloween Sports Events | 40+ Connectors with Boxed Set (CE Certified)](https://m.media-amazon.com/images/I/51ajVcQSetL.jpg)**JIJI&CUI Glow Sticks 40pcs \[8-Hour Ultra Bright\] | Eco-Friendly & Non-Toxic Party Supplies for Kids Festivals Concerts Halloween Sports Events | 40+ Connectors with Boxed Set (CE Certified)**JIJI&CUI**£3.33**106 rev2y ago](https://www.amazon.co.uk/dp/B0D7PQMNSH) [**JOYIN 100 pcs Glow Sticks Bulk 8(20cm) Glowsticks Party Accessories for Bracelets and Necklaces Accessories Easter Christmas Halloween Party Supplies Pack**JOYIN**£6.97**7,684 rev3y ago](https://www.amazon.co.uk/dp/B0BKTS39DL) [**DELEE 100PCS Glow Sticks Glow Sticks Party Packs Neon Glow Stick Bracelets Glow Necklaces for Kids Adults Perfect for Weddings Parties Festivals Halloween Christmas - Glow in the Dark Party Supplies**DELEE**£7.10**1,791 rev6y ago](https://www.amazon.co.uk/dp/B088WRH4CZ) [**Loiina Glow Sticks 100pcs 8 with Connectors - Glow Bracelets Necklaces for Kids Adults Party Festival Halloween Wedding Christmas**Loiina**£5.43**1,039 rev6y ago](https://www.amazon.co.uk/dp/B07C2P9CVQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers**Vicloon**£5.11**4.3★**▲ 100%**](https://www.amazon.co.uk/dp/B07Q1JJQCV) [![JIJI&CUI Glow Sticks 40pcs [8-Hour Ultra Bright] | Eco-Friendly & Non-Toxic Party Supplies for Kids Festivals Concerts Halloween Sports Events | 40+ Connectors with Boxed Set (CE Certified)](https://m.media-amazon.com/images/I/51ajVcQSetL.jpg)**JIJI&CUI Glow Sticks 40pcs \[8-Hour Ultra Bright\] | Eco-Friendly & Non-Toxic Party Supplies for Kids Festivals Concerts Halloween Sports Events | 40+ Connectors with Boxed Set (CE Certified)**JIJI&CUI**£3.33**4.3★**— 8%**](https://www.amazon.co.uk/dp/B0D7PQMNSH) [**Loiina Glow Sticks 100pcs 8 with Connectors - Glow Bracelets Necklaces for Kids Adults Party Festival Halloween Wedding Christmas**Loiina**£5.43**4.4★**— 9%**](https://www.amazon.co.uk/dp/B07C2P9CVQ) [**JOYIN 100 pcs Glow Sticks Bulk 8(20cm) Glowsticks Party Accessories for Bracelets and Necklaces Accessories Easter Christmas Halloween Party Supplies Pack**JOYIN**£6.97**4.6★**▼ 29%**](https://www.amazon.co.uk/dp/B0BKTS39DL) [**Glow Sticks 100 Pack with 100 Connectors( 205 Pcs Kit) Glow Glasses Kit-Ball and Triple Connectors-Glow in the Dark Party Supplies - Bracelets & Necklaces for Kids & Adults**Ammy Glow**£8.04**4.5★**▼ 38%**](https://www.amazon.co.uk/dp/B07XHS5GK5)
**~~View all trending →~~**
## **What buyers say about glow sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Good value”*
**Brightness/Shine/Glow**18%
*“Quite glowing”*
**Fun/Entertainment Experience**17%
*“I got this as a fun family activity”*
**Quality-Overall**15%
*“No complaints”*
**Color**7%
*“Colourful and bright”*
**Assembly/Installation**6%
*“easy to assemble”*
**Ease Of Use**4%
*“Easy to use”*
**Gifting Purpose**3%
*“Good alternative for halloween candy”*
**Advertised Vs Actual Product**3%
*“Exactly what it said”*
**Size-Overall**3%
*“Good sized pack”*
### **What buyers complain about **
**Brightness/Shine/Glow**32%
*“Not very bright”*
**Quality-Overall**17%
*“Cheap”*
**Color**12%
*“Some colours are not that bright”*
**Leak-Proof**9%
*“leak fluid”*
**Durability**6%
*“didnt last very long”*
**Size-Overall**5%
*“Connectors too big”*
**Value For Money**3%
*“Don't waste your money”*
**Functionality-Overall**2%
*“Didnt all work unfortunately”*
**Connectivity-Overall**2%
*“Connectors were hit and miss,”*
**Advertised Vs Actual Product**2%
*“Very misleading”*
### **Top return reasons **
**Quality-Overall**21%
**Brightness/Shine/Glow**12%
**Value For Money**11%
**Functionality-Overall**10%
**Defective Material/Parts**8%
**Leak-Proof**8%
**Size-Overall**7%
**Durability**5%
**Advertised Vs Actual Product**4%
**Socket/Port/Plug**3%
## **Common questions**
- **Is glow sticks profitable to sell on Amazon United Kingdom?**
- The niche generates £602K/yr across 8 tracked products. 90-day search growth is +14.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the glow sticks niche?**
- 8 brands and 11 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in glow sticks?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Quality-Overall, Color. The return rate is 0.7%.
- **When does demand for glow sticks peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the glow sticks niche?**
- Listings span £3.33–£8.04; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 4,608 reviews — the moat a new listing must climb.
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