---
title: "Glitter Pens — £265K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/glitter-pens"
last_updated: "2026-08-01T04:05:34.824Z"
locale: en
meta:
description: "Niche score 57/100 · £265K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £265K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Glitter Pens — £265K/yr Amazon UK Niche (2026) - Flapen"
---
# **glitter pens**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 49Growth 16Conversion 66Competition 77Returns 98Price range 48Avg price 24Brand share 89Review moat 36Quality gap 52
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£265K**
£265K/yr · 511K searches
**Price range**
**Okay****£2.61–£26.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,939.13**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.75**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, glitter pens is a £265K/yr Amazon United Kingdom market (511K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glitter pens market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **£263K–£350K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#220**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**46%**
Top 20: 91%
**Top-5 click share**
**38%**
Top 20: 84%
**Open market**
**49%**
- KEMYR17% - Linc9% - Galt9% - Melifluo6% - OWill5% - Grabie5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/glitter-pens/trend)
## **Top glitter pens search terms**
- **glitter pens**232K/yr-18.9%5.5% conv. - **glitter gel pens**108K/yr-30.1%4.9% conv. - **glitter pens for kids**33K/yr+6.9%8.3% conv. - **glitter markers**19K/yr-34.1%2.5% conv. - **glitter pens for adults**17K/yr+22.9%3.1% conv. - **glitter pen**15K/yr-3.4%3.0% conv. - **glitter felt tip pens**15K/yr-32.9%4.4% conv. - **glitter colouring pens**12K/yr-0.2%4.7% conv. - **gel pens glitter**8K/yr+12.0%4.8% conv. - **glitter gel pens for adult colouring**10K/yr+1.7%3.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/glitter-pens/search-terms)
## **Top glitter pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8K6%£16K9%£24K12%£32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Linc Shine Glitter Gel Pen/1.5 mm tip/Line width 1.0mm/Retractable/Rollerball pens/Smooth writing/Blister/Mix of colors/School/Office supply/For journaling note taking/10 pieces**Linc**£2.61**4.5★4,113 rev](https://www.amazon.co.uk/dp/B00LIZ773O) [2**Galt 12 Glitter Gel Pens - Childrens Scented Colourful Metallic Gel Pens Kit Arts and Crafts for Kids - Multicolour Sparkly and Glittery Pen Set for Colouring Writing and Drawing - Ages 6 Years Plus**Galt**£3.98**4.6★3,879 rev](https://www.amazon.co.uk/dp/B01N6WV6ZM) [3**KEMYR Glitter Brush Markers Pens 72 Colors Dual Tip Glitter Pens Set 36 Pack Metallic Sparkle Markers for Cards DIY Crafts Doodle Writing Adults Coloring Books Art Supplies Scrapbooking**KEMYR**£15.08**4.5★530 rev](https://www.amazon.co.uk/dp/B0FNKKBLMW) [4**KEMYR Glitter Brush Markers Pens 24 Colours Dual Tip Glitter Pens Set 12 Pack Metallic Sparkle Markers for Cards DIY Crafts Doodle Writing Adults Colouring Books Art Supplies Scrapbooking**KEMYR**£7.94**4.5★530 rev](https://www.amazon.co.uk/dp/B0FNKMJYQN) [5**Melifluo 120 Pack Glitter Gel Pens 60 Gel Pens for Colouring with 60 Refills in Zipper Case for Adult Colouring and Drawing Writing**Melifluo**£13.05**4.6★1,600 rev](https://www.amazon.co.uk/dp/B0B2VXZ4GC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LIMSONG 24 Colours Glitter Marker Pens Set 12 Pack Dual Tip Paint Brush with Sparkle Colouring Pens for Adults and Beginners Sparkly Pens for Cards Colouring Book Scrapbook Paper Art Supplies**Generic**£7.53**34 rev3mo ago](https://www.amazon.co.uk/dp/B0GRFZSCZZ) [**KEMYR Glitter Gel Pens 72 Colors Metallic Glitter Pens for Adults Coloring Books Sparkle Colored Gel Markers for Drawing Scraobooking Writing Doodling**KEMYR**£26.43**56 rev6mo ago](https://www.amazon.co.uk/dp/B0G8LXFP8H) [**SKYGLORY 24 Colour Chisel Tip Vibrant Sparkly Markers Set Water-Based Art Glitter Markers for Beginners Crafts & Creative Designs**SKYGLORY**£6.06**20 rev8mo ago](https://www.amazon.co.uk/dp/B0G2RF118J) [**KEMYR Glitter Brush Markers Pens 72 Colors Dual Tip Glitter Pens Set 36 Pack Metallic Sparkle Markers for Cards DIY Crafts Doodle Writing Adults Coloring Books Art Supplies Scrapbooking**KEMYR**£15.08**530 rev10mo ago](https://www.amazon.co.uk/dp/B0FNKKBLMW) [**KEMYR Glitter Brush Markers Pens 24 Colours Dual Tip Glitter Pens Set 12 Pack Metallic Sparkle Markers for Cards DIY Crafts Doodle Writing Adults Colouring Books Art Supplies Scrapbooking**KEMYR**£7.94**530 rev10mo ago](https://www.amazon.co.uk/dp/B0FNKMJYQN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LIMSONG 24 Colours Glitter Marker Pens Set 12 Pack Dual Tip Paint Brush with Sparkle Colouring Pens for Adults and Beginners Sparkly Pens for Cards Colouring Book Scrapbook Paper Art Supplies**Generic**£7.53**4.6★**▲ 437%**](https://www.amazon.co.uk/dp/B0GRFZSCZZ) [**KEMYR Glitter Gel Pens 72 Colors Metallic Glitter Pens for Adults Coloring Books Sparkle Colored Gel Markers for Drawing Scraobooking Writing Doodling**KEMYR**£26.43**4.7★**▲ 421%**](https://www.amazon.co.uk/dp/B0G8LXFP8H) [**GIOTTO Turbo Glitter Felt Tip Fibre Pens 8 Assorted Pastel-Toned Colours For Children Parties and Schools**GIOTTO**£4.14**4.5★**▲ 224%**](https://www.amazon.co.uk/dp/B0FC6MXL34) [**SKYGLORY 24 Colour Chisel Tip Vibrant Sparkly Markers Set Water-Based Art Glitter Markers for Beginners Crafts & Creative Designs**SKYGLORY**£6.06**4.1★**▲ 153%**](https://www.amazon.co.uk/dp/B0G2RF118J) [**KEMYR Glitter Brush Markers Pens 24 Colours Dual Tip Glitter Pens Set 12 Pack Metallic Sparkle Markers for Cards DIY Crafts Doodle Writing Adults Colouring Books Art Supplies Scrapbooking**KEMYR**£7.94**4.5★**▲ 136%**](https://www.amazon.co.uk/dp/B0FNKMJYQN)
**~~View all trending →~~**
## **What buyers say about glitter pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“the colours are great”*
**Value For Money**15%
*“Great value for money”*
**Pen/Pencil Quality**12%
*“Good pens”*
**Quality-Overall**8%
*“Good quality”*
**Brightness/Shine/Glow**6%
*“They really do sparkle”*
**Ink Refill**3%
*“Great gel pens with refills will buy again”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“just what I wanted”*
**Writing Experience**3%
*“Write smoothly”*
**Soft Feel**1%
*“great feel in hands”*
### **What buyers complain about **
**Color**13%
*“The colours aren't very bright”*
**Quality-Overall**11%
*“Rubbish”*
**Functionality-Overall**7%
*“Dont work”*
**Value For Money**5%
*“a tad expensive”*
**Brightness/Shine/Glow**4%
*“sometimes when it fid work no sparkles”*
**Advertised Vs Actual Product**4%
*“They should be as described. They are advertised as glitter but they do not contain any glitter”*
**Ink Leakage**4%
*“The consistency of the inks vary”*
**Paper Quality**4%
*“No good for black paper”*
**Durability**3%
*“Dont last very long”*
**Leak-Proof**3%
*“Leaked”*
### **Top return reasons **
**Functionality-Overall**15%
**Quality-Overall**10%
**Color**9%
**Brightness/Shine/Glow**9%
**Advertised Vs Actual Product**8%
**Dry/Empty Ink**6%
**Leak-Proof**5%
**Ink Refill**5%
**Display Colors**4%
**Size-Overall**3%
## **Common questions**
- **Is glitter pens profitable to sell on Amazon United Kingdom?**
- The niche generates £265K/yr across 39 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the glitter pens niche?**
- 31 brands and 73 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in glitter pens?**
- Top complaints mined from reviews: Color, Quality-Overall, Functionality-Overall. The return rate is 0.5%.
- **When does demand for glitter pens peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the glitter pens niche?**
- Listings span £2.61–£26.43; the average listing price is £8.75 (sweet spot $15–$100). The average incumbent carries 2,939 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)