---
title: "Glass Oven Dish — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/glass-oven-dish"
last_updated: "2026-08-01T04:07:36.746Z"
locale: en
meta:
description: "Niche score 40/100 · £51K/yr market · 91K searches/yr · £11.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £51K/yr market · 91K searches/yr · £11.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Glass Oven Dish — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **glass oven dish**
**Skip it**
Soft demand (-34.8% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 8Conversion 56Competition 55Returns 96Price range 45Avg price 49Brand share 18Review moat 46Quality gap 45
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.87**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,868.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£4.45–£23.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£51K**
£51K/yr · 91K searches
**Growth**
**Bad****-34.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, glass oven dish is a £51K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glass oven dish market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£36K–£47K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#3,873**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **65%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 96%
**Open market**
**5%**
- Pyrex70% - IBILI8% - Amazon Basics7% - Judge4% - Aspect3% - SURPZON2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -34.8% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Black Friday '25Holiday '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/glass-oven-dish/trend)
## **Top glass oven dish search terms**
- **glass oven dish**22K/yr-40.7%3.8% conv. - **glass dish**17K/yr-29.7%1.3% conv. - **glass baking dish**10K/yr-39.3%3.0% conv. - **glass dishes**8K/yr-38.3%0.5% conv. - **pyrex oven dish**7K/yr-34.1%4.3% conv. - **pyrex roasting dish**7K/yr-36.1%4.9% conv. - **glass cooking dish**6K/yr-39.7%5.2% conv. - **oven glass dish**3K/yr-2.4%2.2% conv. - **glass dishes for oven**5K/yr-19.9%2.3% conv. - **pyrex baking dish**3K/yr-43.0%5.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/glass-oven-dish/search-terms)
## **Top glass oven dish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pyrex 8023510 Set of 3 Borosilicate Glass Oven Plates Extreme Resistance Made in France**Pyrex**£17.88**4.8★5,951 rev](https://www.amazon.co.uk/dp/B076H44LDP) [2**Pyrex Rectangular Roaster With Easy Grip- 35 X 23cm**Pyrex**£9.13**4.7★360 rev](https://www.amazon.co.uk/dp/B000CD9UG0) [3**Pyrex Optimum Glass Rectangular Roaster High Resistance Easy Grip 27x17 cm 1**Pyrex**£8.33**4.6★6,748 rev](https://www.amazon.co.uk/dp/B00RXIJGHA) [4**Pyrex Borosilicate Glass Rectangular Roaster with Easy Grip Handles 39x25cm**Pyrex**£11.95**4.6★310 rev](https://www.amazon.co.uk/dp/B000CD9U6A) [5**Amazon Basics Rectangular Oven-Safe Glass-Safe Casserole Baking Dishes Set of 2 3L and 1.5L Clear**Amazon Basics**£13.57**4.6★2,068 rev](https://www.amazon.co.uk/dp/B08BS6LR15)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aspect Oven Dish Set of 3 Borosilicate Glass Baking Dishes with Non Stick Baking Surface Freezer to Oven Safe Bakeware Set -20C to 400C Roasting Baking & Cookie Sheet Trays 1L 1.6L & 2.2L**Aspect**£15.54**5 rev2mo ago](https://www.amazon.co.uk/dp/B0H1BLH2D7) [**Hejo 2 Pcs Glass Lasagne Dish 1L Glass Oven Dish with Handle Heat Resistant Baking Dishs Transparent Rectangular Baking Tray Pyrex Dishes for the Ovens Oven Safe & Microwave Safe**Hejo**£13.13**19 rev6mo ago](https://www.amazon.co.uk/dp/B0GDY4WJFV) [**Amazon Basics Glass Baking Dishes with BPA-Free Lids 6-Piece Set Borosilcate Glass Dishwasher and Oven-Safe Linen Gray**Amazon Basics**£21.00**340 rev8mo ago](https://www.amazon.co.uk/dp/B0DW88T64L) [**Rectangular Glass Lasagne Dish 1.6L Tempered Glass Casserole Baking Dishes Oven Proof**SURPZON**£10.68**3 rev10mo ago](https://www.amazon.co.uk/dp/B0FSS52L4B) [**PYREX PREPWARE Square Glass Dish 20 x 17 cm 1 L**Pyrex**£7.52**776 rev1y ago](https://www.amazon.co.uk/dp/B0DN1HXF9B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aspect Oven Dish Set of 3 Borosilicate Glass Baking Dishes with Non Stick Baking Surface Freezer to Oven Safe Bakeware Set -20C to 400C Roasting Baking & Cookie Sheet Trays 1L 1.6L & 2.2L**Aspect**£15.54**3.8★**▲ 387%**](https://www.amazon.co.uk/dp/B0H1BLH2D7) [**Pyrex Cook And Freeze Rectangular Disk With Lid 4L**Pyrex**£7.23**4.7★**▲ 356%**](https://www.amazon.co.uk/dp/B0007VGT9S) [**Rectangular Glass Lasagne Dish 1.6L Tempered Glass Casserole Baking Dishes Oven Proof**SURPZON**£10.68**5.0★**▲ 287%**](https://www.amazon.co.uk/dp/B0FSS52L4B) [**PIREX Optimum Glass Rectangular Roaster High Resistance Easy Grip Multicolor 39x25 cm (Pack of 1)**Pyrex**£11.62**4.6★**▲ 229%**](https://www.amazon.co.uk/dp/B00RXIK49O) [**Amazon Basics Glass Baking Dishes with BPA-Free Lids 6-Piece Set Borosilcate Glass Dishwasher and Oven-Safe Linen Gray**Amazon Basics**£21.00**4.6★**▲ 219%**](https://www.amazon.co.uk/dp/B0DW88T64L)
**~~View all trending →~~**
## **What buyers say about glass oven dish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Great quality set — versatile sizes”*
**Size-Overall**23%
*“Great selection of sizes”*
**Value For Money**16%
*“Good value”*
**Advertised Vs Actual Product**9%
*“as advertised”*
**Durability**6%
*“Really Durable”*
**Ease Of Cleaning**4%
*“Cleans easy”*
**Frying Quality**3%
*“Good size for air fryer easy to clean”*
**Baking**3%
*“Great for bread and butter pudding”*
**Thickness**2%
*“its very thick glass”*
**Strength**2%
*“Very sturdy”*
### **What buyers complain about **
**Size-Overall**57%
*“Too small”*
**Durability**11%
*“Broke in use”*
**Advertised Vs Actual Product**8%
*“These are advertised as glass baking trays, but they are really just thin sheets of glass with very little substance to them”*
**Value For Money**6%
*“Overpriced”*
**Quality-Overall**6%
*“Not the best quality”*
**Weight Heavy**5%
*“Be wary they are very heavy”*
**Thickness**1%
*“they are really just thin sheets of glass with very little substance to them”*
### **Top return reasons **
**Size-Overall**78%
**Defective Material/Parts**4%
**Weight Heavy**3%
**Advertised Vs Actual Product**3%
**Compatibility-Overall**2%
**Thickness**1%
**Scratch Resistance**1%
**Quality-Overall**1%
**Storage Capacity**1%
**Durability**1%
## **Common questions**
- **Is glass oven dish profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the glass oven dish niche?**
- 9 brands and 49 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in glass oven dish?**
- Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 0.9%.
- **When does demand for glass oven dish peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the glass oven dish niche?**
- Listings span £4.45–£23.54; the average listing price is £11.87 (sweet spot $15–$100). The average incumbent carries 1,868 reviews — the moat a new listing must climb.
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