---
title: "Glass Kettle — £511K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/glass-kettle"
last_updated: "2026-08-01T02:57:34.828Z"
locale: en
meta:
description: "Niche score 57/100 · £511K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £511K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Glass Kettle — £511K/yr Amazon UK Niche (2026) - Flapen"
---
# **glass kettle**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 14Conversion 57Competition 58Returns 64Price range 83Avg price 89Brand share 64Review moat 25Quality gap 92
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£20.78**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.82–£33.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£511K**
£511K/yr · 507K searches
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,050.03**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, glass kettle is a £511K/yr Amazon United Kingdom market (507K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glass kettle market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£312K–£416K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**28%**
- Russell Hobbs30% - Cosori12% - Amazon Basics11% - Chefman8% - Tefal6% - Tower5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/glass-kettle/trend)
## **Top glass kettle search terms**
- **glass kettle**231K/yr-21.6%3.6% conv. - **glass kettles electric**66K/yr-21.6%4.0% conv. - **electric glass kettle**36K/yr-12.9%6.6% conv. - **kettle glass**29K/yr-15.0%4.9% conv. - **glass kettles electric fast boil quiet**24K/yr-25.3%4.9% conv. - **clear kettle**20K/yr-21.1%4.3% conv. - **glass electric kettle**16K/yr-25.4%3.9% conv. - **electric kettle glass**12K/yr-31.6%3.9% conv. - **colour changing kettle**12K/yr-31.8%0.6% conv. - **glass kettles**10K/yr-30.7%4.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/glass-kettle/search-terms)
## **Top glass kettle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£20K8%£41K12%£61K16%£82K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cosori Glass Kettle 3000W Fast Boil BPA-Free Water Contact**Cosori**£20.14**4.3★41,085 rev](https://www.amazon.co.uk/dp/B0F63CJ9WK) [2**Russell Hobbs Illuminating 1.7L Electric Cordless Glass Kettle with black/brushed stainless steel accents (Fast Boil 3KW Washable anti-scale filter Button to open lid Perfect pour spout) 21600-10**Russell Hobbs**£29.68**4.4★15,014 rev](https://www.amazon.co.uk/dp/B071X4RKZJ) [3**Amazon Basics Electric Glass Kettle 1.7 Litres Black Silver**Amazon Basics**£16.29**4.4★1,891 rev](https://www.amazon.co.uk/dp/B07KB9BQ6C) [4**Russell Hobbs Carafe Style 1.7L Cordless Electric Glass Kettle with black handle lid & base and blue internal illumination (Fast boil 3KW Anti-scale filter Pull off lid unique glass spout) 26080**Russell Hobbs**£22.81**4.2★4,376 rev](https://www.amazon.co.uk/dp/B08L6PT7RX) [5**Russell Hobbs Carafe Style 1.7L Cordless Electric Glass Kettle with white handle lid & base and blue internal illumination (Fast boil 3KW Anti-scale filter Pull off lid unique glass spout) 26081**Russell Hobbs**£22.36**4.0★1,379 rev](https://www.amazon.co.uk/dp/B097FGBP7J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YASHE Electric Glass Kettle 1.7L 2200W Fast Boil With LED Light**YASHE**£17.76**117 rev5mo ago](https://www.amazon.co.uk/dp/B0GMQLY54L) [**Multibao Electric Glass Kettle 2L 1800W Fast Boiling Tea Kettle Hot Water Boiler with Auto Shut Off Boil-Dry Protection BPA-Free Plastic-Free Interior Blue LED Light UKCA and ROHS approved**Multibao**£12.45**73 rev6mo ago](https://www.amazon.co.uk/dp/B0GJFSYVSH) [**GABERLEE Electric Kettle 1.7L Fast Boil Quiet Glass Kettle with Blue LED Auto Shut-Off and Boil-Dry Protection Stainless Steel Inner BPA-Free 2200W**Gaberlee**£17.84**800 rev7mo ago](https://www.amazon.co.uk/dp/B0G5M3PRPZ) [**Cuisinart 1.5L Glass Kettle|Illumination|3KW Rapid Boil|Cool Touch |BPA-Free |Non-Drip Spout|360 Swivel Base|Auto Shut-Off|One-Cup Marking**Cuisinart**£17.68**58 rev8mo ago](https://www.amazon.co.uk/dp/B0G49KDNQK) [**Cuisinart 1.7L Glass Kettle with Touch Screen Variable Temperature Control|Double Walled Glass Safe to Touch| Illumination|3KW Rapid Boil|BPA-Free|Non-Drip Spout|360 Swivel Base|One-Cup Marking**Cuisinart**£31.12**57 rev8mo ago](https://www.amazon.co.uk/dp/B0G49PMBND)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YASHE Electric Glass Kettle 1.7L 2200W Fast Boil With LED Light**YASHE**£17.76**4.0★**▲ 313%**](https://www.amazon.co.uk/dp/B0GMQLY54L) [**Chefman 1.8L Glass Electric Kettle 1500W Temperature Control Fast Boil**Chefman**£20.80**4.0★**▲ 298%**](https://www.amazon.co.uk/dp/B0FLQJ4ZTY) [**Tower PT10090BLK Illuminating Glass Kettle with Removable Filter Boil Dry Protection 1.7L 2200W Black & Stainless Steel**Tower**£16.99**4.2★**▲ 115%**](https://www.amazon.co.uk/dp/B0FQ62RMWY) [**Russell Hobbs Carafe Style 1.7L Cordless Electric Glass Kettle with black handle lid & base and blue internal illumination (Fast boil 3KW Anti-scale filter Pull off lid unique glass spout) 26080**Russell Hobbs**£22.81**4.2★**▲ 80%**](https://www.amazon.co.uk/dp/B08L6PT7RX) [**Morphy Richards Glass Kettle 1.7L Illuminated Premium Glass 3kw Rapid Boil 360 Base Blue Light Indicator Water Level Indicator Dry Boil Protection Cord Storage 108004**Morphy Richards**£30.00**3.4★**▲ 51%**](https://www.amazon.co.uk/dp/B0FW5RL91D)
**~~View all trending →~~**
## **What buyers say about glass kettle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Very fair price”*
**Quality-Overall**17%
*“Great quality kettle”*
**Advertised Vs Actual Product**6%
*“Does the job perfectly”*
**Heating**4%
*“Good heats up”*
**Ease Of Use**4%
*“Easy to use”*
**Size-Overall**4%
*“Ideal size”*
**Design-Overall**4%
*“Its a stylish design”*
**Ease Of Cleaning**4%
*“And its really accessible to clean”*
**Temperature Control**2%
*“love the different temperatures”*
**Weight Light**2%
*“Lightweight easy to lift”*
### **What buyers complain about **
**Durability**19%
*“Broke after a week”*
**Leak-Proof**18%
*“IT LEAKS”*
**Quality-Overall**9%
*“Quality is low”*
**Heating**6%
*“took forever to heat up”*
**Size-Overall**4%
*“it doesn't seem to even fit”*
**Ease Of Use**3%
*“Very hard to open”*
**Filtration**3%
*“having a filter did not help”*
**Functionality-Overall**2%
*“Not working”*
**Advertised Vs Actual Product**2%
*“False advertising”*
**Value For Money**2%
*“Overpriced”*
### **Top return reasons **
**Leak-Proof**17%
**Functionality-Overall**14%
**Size-Overall**13%
**Heating**7%
**Filtration**6%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Smell**4%
**Weight Heavy**3%
**Quality-Overall**3%
## **Common questions**
- **Is glass kettle profitable to sell on Amazon United Kingdom?**
- The niche generates £511K/yr across 30 tracked products. 11 of 14 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the glass kettle niche?**
- 18 brands and 68 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in glass kettle?**
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 2.5%.
- **When does demand for glass kettle peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the glass kettle niche?**
- Listings span £11.82–£33.80; the average listing price is £20.78 (sweet spot $15–$100). The average incumbent carries 4,050 reviews — the moat a new listing must climb.
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