[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-home-garden-gifts-for-parents":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":178,"baselines":213,"demand":218,"seasonality":522,"brandShare":535,"products":555,"feedback":609,"searchTerms":653,"related":671,"lastUpdated":165},"c08a3446-95c4-455c-be5d-4bf0e16aafbb","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":5,"label":6,"slug":7,"href":8},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":150,"avgRating":151,"avgReviewCount":152,"avgPrice":153,"priceMin":154,"priceMax":155,"productCount":156,"unitsSoldMax":157,"sponsoredPct":158,"returnRate":159,"successfulLaunches360":160,"newProducts360":160,"amazonNicheId":138,"title":161,"slug":162,"href":163,"leafCategoryName":164,"scrapedAt":165,"brandCount":156,"brandCountYearAgo":166,"sellerCount":167,"signals":168,"avgBsr":169,"pageQuality":160,"unitsSoldMin":170,"unitsSoldAvgMin":160,"unitsSoldAvgMax":171,"revenueMin":172,"revenueMax":173,"avgBrandAgeMonths":174,"avgSellerAgeDays":175,"top20ClickShare":176,"top20BrandShare":176,"primePct":176,"oosRate":177},3393,99998,2.4029,-0.4239,0.0039,0.9219,4.65,1231,8.7,5.35,14.98,6,1250,0.6667,0.007,0,"gifts for parents","gifts-for-parents","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fgifts-for-parents","Cutlery","2026-07-27T16:16:54.403964+00:00",11,24,[],1123,1000,100,8700,10875,38,189,1,0.1219,{"score":179,"verdict":180,"components":181},20,"skip",[182,186,189,193,196,198,201,206,209,211],{"key":183,"score":176,"weight":184,"raw":185},"marketSize",0.15,3392.93,{"key":187,"score":188,"weight":184,"raw":148},"growth",4,{"key":190,"score":191,"weight":192,"raw":149},"conversion",5,0.1,{"key":194,"score":195,"weight":184,"raw":150},"competition",7,{"key":197,"score":179,"weight":192,"raw":150},"brandShare",{"key":199,"score":200,"weight":192,"raw":151},"qualityGap",22,{"key":202,"score":203,"weight":204,"raw":205},"reviewMoat",57,0.05,1231.17,{"key":207,"score":208,"weight":192,"raw":159},"returns",97,{"key":210,"score":167,"weight":204,"raw":153},"avgPrice",{"key":212,"score":160,"weight":204,"raw":160},"priceRange",{"avgRating":214,"medianPrice":215,"medianReturnRate":216,"nichesTracked":217},4.36,12.12,0.0064,27606,{"points":219,"droppedPartialWeek":521},[220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,372,375,378,381,383,386,389,392,395,397,400,403,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,463,466,469,471,474,476,479,482,484,487,489,491,493,495,498,501,503,506,509,512,515,518],{"week":221,"volume":222},"2024-07-28",425,{"week":224,"volume":225},"2024-08-04",461,{"week":227,"volume":228},"2024-08-11",506,{"week":230,"volume":231},"2024-08-18",429,{"week":233,"volume":234},"2024-08-25",452,{"week":236,"volume":237},"2024-09-01",466,{"week":239,"volume":240},"2024-09-08",604,{"week":242,"volume":243},"2024-09-15",590,{"week":245,"volume":246},"2024-09-22",766,{"week":248,"volume":249},"2024-09-29",971,{"week":251,"volume":252},"2024-10-06",1125,{"week":254,"volume":255},"2024-10-13",1562,{"week":257,"volume":258},"2024-10-20",1141,{"week":260,"volume":261},"2024-10-27",1571,{"week":263,"volume":264},"2024-11-03",2003,{"week":266,"volume":267},"2024-11-10",3103,{"week":269,"volume":270},"2024-11-17",4182,{"week":272,"volume":273},"2024-11-24",7331,{"week":275,"volume":276},"2024-12-01",12177,{"week":278,"volume":279},"2024-12-08",16980,{"week":281,"volume":282},"2024-12-15",24202,{"week":284,"volume":285},"2024-12-22",37395,{"week":287,"volume":288},"2024-12-29",10723,{"week":290,"volume":291},"2025-01-05",649,{"week":293,"volume":294},"2025-01-12",422,{"week":296,"volume":297},"2025-01-19",311,{"week":299,"volume":300},"2025-01-26",274,{"week":302,"volume":303},"2025-02-02",407,{"week":305,"volume":306},"2025-02-09",376,{"week":308,"volume":309},"2025-02-16",517,{"week":311,"volume":312},"2025-02-23",358,{"week":314,"volume":315},"2025-03-02",334,{"week":317,"volume":318},"2025-03-09",329,{"week":320,"volume":321},"2025-03-16",289,{"week":323,"volume":324},"2025-03-23",392,{"week":326,"volume":327},"2025-03-30",519,{"week":329,"volume":330},"2025-04-06",338,{"week":332,"volume":333},"2025-04-13",281,{"week":335,"volume":336},"2025-04-20",365,{"week":338,"volume":339},"2025-04-27",253,{"week":341,"volume":342},"2025-05-04",315,{"week":344,"volume":345},"2025-05-11",261,{"week":347,"volume":348},"2025-05-18",260,{"week":350,"volume":351},"2025-05-25",234,{"week":353,"volume":354},"2025-06-01",390,{"week":356,"volume":357},"2025-06-08",339,{"week":359,"volume":360},"2025-06-15",431,{"week":362,"volume":363},"2025-06-22",231,{"week":365,"volume":366},"2025-06-29",359,{"week":368,"volume":369},"2025-07-06",284,{"week":371,"volume":333},"2025-07-13",{"week":373,"volume":374},"2025-07-20",362,{"week":376,"volume":377},"2025-07-27",244,{"week":379,"volume":380},"2025-08-03",324,{"week":382,"volume":228},"2025-08-10",{"week":384,"volume":385},"2025-08-17",464,{"week":387,"volume":388},"2025-08-24",481,{"week":390,"volume":391},"2025-08-31",561,{"week":393,"volume":394},"2025-09-07",500,{"week":396,"volume":391},"2025-09-14",{"week":398,"volume":399},"2025-09-21",628,{"week":401,"volume":402},"2025-09-28",731,{"week":404,"volume":405},"2025-10-05",912,{"week":407,"volume":408},"2025-10-12",1203,{"week":410,"volume":411},"2025-10-19",1091,{"week":413,"volume":414},"2025-10-26",1510,{"week":416,"volume":417},"2025-11-02",1870,{"week":419,"volume":420},"2025-11-09",2827,{"week":422,"volume":423},"2025-11-16",4236,{"week":425,"volume":426},"2025-11-23",6453,{"week":428,"volume":429},"2025-11-30",10673,{"week":431,"volume":432},"2025-12-07",13698,{"week":434,"volume":435},"2025-12-14",28483,{"week":437,"volume":438},"2025-12-21",48082,{"week":440,"volume":441},"2025-12-28",24058,{"week":443,"volume":444},"2026-01-04",734,{"week":446,"volume":447},"2026-01-11",369,{"week":449,"volume":450},"2026-01-18",306,{"week":452,"volume":453},"2026-01-25",264,{"week":455,"volume":456},"2026-02-01",418,{"week":458,"volume":459},"2026-02-08",501,{"week":461,"volume":462},"2026-02-15",546,{"week":464,"volume":465},"2026-02-22",532,{"week":467,"volume":468},"2026-03-01",313,{"week":470,"volume":294},"2026-03-08",{"week":472,"volume":473},"2026-03-15",507,{"week":475,"volume":231},"2026-03-22",{"week":477,"volume":478},"2026-03-29",335,{"week":480,"volume":481},"2026-04-05",382,{"week":483,"volume":345},"2026-04-12",{"week":485,"volume":486},"2026-04-19",185,{"week":488,"volume":453},"2026-04-26",{"week":490,"volume":377},"2026-05-03",{"week":492,"volume":351},"2026-05-10",{"week":494,"volume":351},"2026-05-17",{"week":496,"volume":497},"2026-05-24",257,{"week":499,"volume":500},"2026-05-31",259,{"week":502,"volume":497},"2026-06-07",{"week":504,"volume":505},"2026-06-14",142,{"week":507,"volume":508},"2026-06-21",297,{"week":510,"volume":511},"2026-06-28",151,{"week":513,"volume":514},"2026-07-05",174,{"week":516,"volume":517},"2026-07-12",168,{"week":519,"volume":520},"2026-07-19",254,false,[523,524,525,526,527,528,529,530,531,532,533,534],0.14480644848273946,0.15898695380126548,0.13463650325736715,0.10130796591057381,0.08885290040074371,0.1004138304354793,0.09534867379818712,0.16177568985061433,0.2249161538864779,0.43998715121745563,1.6501584348576763,8.343898259651738,{"top":536,"otherBrandCount":160,"otherClickShare":160},[537,540,543,546,549,552],{"brand":538,"clickShare":539},"Doublewhale",0.2891,{"brand":541,"clickShare":542},"Lula Design",0.2031,{"brand":544,"clickShare":545},"The Leonardo Collection",0.1641,{"brand":547,"clickShare":548},"Craftworks Originals",0.1406,{"brand":550,"clickShare":551},"Niyewsor",0.125,{"brand":553,"clickShare":554},"Jielahua",0.0781,[556,565,574,584,592,601],{"asin":557,"title":558,"brand":538,"imageUrl":559,"price":155,"rating":560,"reviews":561,"clickShare90":539,"clickShare360":562,"launchDate":563,"amazonUrl":564},"B09G9LVSPF","Doublewhale New Parents Gifts Mum and Dad Mugs New Mummy and Daddy Gifts Anniversary Birthday Gift from Daughter Son 14OZ Gold Print Ceramic Coffee Cup Set with Spoon Lid Card Nice Gift Box","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511Clmko7HL.jpg",4.7,4350,0.2503,"2021-09-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09G9LVSPF",{"asin":566,"title":567,"brand":541,"imageUrl":568,"price":569,"rating":560,"reviews":570,"clickShare90":542,"clickShare360":571,"launchDate":572,"amazonUrl":573},"B0CT8XXHNC","Lula Design Mum and Dad Poem A4 Print Unframed Print - Mum and Dad Gift for Parents Thank you Parents from children or child (Size: A4-29.7cm x 21cm Style: From Child)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31MlNbxxsuL.jpg",7.85,31,0.2281,"2024-01-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CT8XXHNC",{"asin":575,"title":576,"brand":544,"imageUrl":577,"price":578,"rating":579,"reviews":580,"clickShare90":545,"clickShare360":581,"launchDate":582,"amazonUrl":583},"B01BI8W654","The Leonardo Collection His Lordship & Her Ladyship Fine China Set of 2 Mugs in Individual Gift Boxes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51cYo7Nkr1L.jpg",11.09,4.6,2522,0.219,"2016-02-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01BI8W654",{"asin":585,"title":586,"brand":547,"imageUrl":587,"price":154,"rating":579,"reviews":588,"clickShare90":548,"clickShare360":589,"launchDate":590,"amazonUrl":591},"B01EYNIS20","Special Mum and Dad Thank you present. Quality Wooden Heart Shaped Handmade Keepsake Gift","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51+mSL86O3L.jpg",389,0.1251,"2016-04-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01EYNIS20",{"asin":593,"title":594,"brand":550,"imageUrl":595,"price":596,"rating":560,"reviews":597,"clickShare90":551,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B0BBV6T8HQ","Gifts for Mum and Dad Dinner Forks Stainless Steel Forks Pack of 2 Set Funny Anniversary Wedding Gifts Birthday Christmas Valentines Day Mothers Day Gifts for Parents","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+LtTJUn0L.jpg",5.93,85,0.1179,"2022-08-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BBV6T8HQ",{"asin":602,"title":603,"brand":553,"imageUrl":604,"price":195,"rating":579,"reviews":605,"clickShare90":554,"clickShare360":606,"launchDate":607,"amazonUrl":608},"B0D6R6X52R","To The World You Are Gifts For Parents from Daughter Son Plaque Sign Table Decor Thank You Gifts for Parents Inspirational Gift for Mother Father Gift for Anniversary Parent Birthday Present Idea","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41VXF8cltsL.jpg",10,0.0597,"2024-06-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D6R6X52R",{"love":610,"hate":630,"returnReasons":636},[611,618,625],{"topic":612,"percentOfMentions":613,"verbatims":614},"Quality-Overall",0.5385,[615,616,617],"Really nice mugs, well made and clear graphics","son-in-law very good quality cups","Beautiful quality",{"topic":619,"percentOfMentions":620,"verbatims":621},"Gifting Purpose",0.4103,[622,623,624],"Fun Gift","Gift for friends","Perfect gift",{"topic":626,"percentOfMentions":627,"verbatims":628},"Design-Overall",0.0256,[629],"Design is OK",[631],{"topic":632,"percentOfMentions":633,"verbatims":634},"Size-Overall",0.3333,[635],"Thought they would be a little bigger",[637,640,642,644,645,647,648,650,651],{"reason":638,"pct":639},"Defective Material\u002FParts",0.35,{"reason":641,"pct":192},"Thickness",{"reason":643,"pct":192},"Frame Quality",{"reason":632,"pct":192},{"reason":646,"pct":192},"Handle Quality",{"reason":619,"pct":192},{"reason":649,"pct":204},"Display Colors",{"reason":612,"pct":204},{"reason":652,"pct":204},"Noise Level",[654,658,663,667],{"term":161,"volume":655,"growthQoq":656,"conversionRate":657},62875,-0.4553,0.0043,{"term":659,"volume":660,"growthQoq":661,"conversionRate":662},"gift for parents",13480,-0.2683,0.0073,{"term":664,"volume":665,"growthQoq":666,"conversionRate":160},"christmas gifts for parents",17105,-0.7043,{"term":668,"volume":669,"growthQoq":670,"conversionRate":160},"christmas presents for parents",6538,-0.8,[672,679,686,691,696,701],{"title":673,"href":674,"score":675,"verdict":676,"marketSize":677,"growth90":678},"mole repellent","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fmole-repellent",79,"watch",163396.94,0.914,{"title":680,"href":681,"score":682,"verdict":683,"marketSize":684,"growth90":685},"sun lounger","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fsun-lounger",80,"launch",2470990.46,2.9989,{"title":687,"href":688,"score":682,"verdict":676,"marketSize":689,"growth90":690},"fly repellent fan","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Ffly-repellent-fan",301927.34,14.9724,{"title":692,"href":693,"score":682,"verdict":683,"marketSize":694,"growth90":695},"ice maker","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fice-maker",2878212.99,3.7144,{"title":697,"href":698,"score":682,"verdict":683,"marketSize":699,"growth90":700},"parasol base","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fparasol-base",1136108.92,9.0445,{"title":702,"href":703,"score":682,"verdict":683,"marketSize":704,"growth90":705},"air conditioner","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fair-conditioner",39308962.49,53.5682]