---
title: "Search terms — ghost decorations - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/ghost-decorations/search-terms"
last_updated: "2026-08-01T03:09:51.512Z"
locale: en
meta:
  description: "Niche score 50/100 · £2K/yr market · 68K searches/yr · £14.68 avg price. A small market ($2K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £2K/yr market · 68K searches/yr · £14.68 avg price. A small market ($2K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — ghost decorations - Flapen"
---

# **ghost decorations**

**Worth a look**

Shows demand growing +125.0% this quarter, but a small market ($2K/yr) keeps it on the watch list.

Market size 1Growth 95Conversion 3Competition 19Returns 91Price range 67Avg price 72Brand share 34Review moat 80Quality gap 89

**Growth**

**Incredible****+125.0%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****406.22**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£14.68**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£4.18–£37.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£2K**

£2K/yr · 68K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")