---
title: "Garden Tray — £18K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/garden-tray"
last_updated: "2026-08-01T02:46:35.662Z"
locale: en
meta:
description: "Niche score 50/100 · £18K/yr market · 38K searches/yr · £12.05 avg price. A small market ($18K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £18K/yr market · 38K searches/yr · £12.05 avg price. A small market ($18K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Garden Tray — £18K/yr Amazon UK Niche (2026) - Flapen"
---
# **garden tray**
**Worth a look**
Shows low returns (0.1%), but a small market ($18K/yr) keeps it on the watch list.
Market size 4Growth 19Conversion 49Competition 77Returns 99Price range 42Avg price 50Brand share 75Review moat 86Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****281.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£12.05**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£1.63–£24.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£18K**
£18K/yr · 38K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, garden tray is a £18K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 50/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **garden tray market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£24K–£30K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#249**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **61%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**60%**
Top 20: 96%
**Top-5 click share**
**38%**
Top 20: 84%
**Open market**
**34%**
- EarlyGrow19% - Nutley's13% - Britten & James10% - HOMION10% - Bosmere7% - Whitefurze6%
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — -11.1% search growth over the last 90 days.
3K2KSpike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr, May · busiest ÷ quietest = 6.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/garden-tray/trend)
## **Top garden tray search terms**
- **plant trays without holes**9K/yr+135.9%3.1% conv. - **seed trays without holes**13K/yr-41.9%6.1% conv. - **gravel trays without holes**7K/yr-29.5%3.3% conv. - **gravel tray**6K/yr-21.6%1.7% conv. - **gravel trays**3K/yr-29.4%2.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/garden-tray/search-terms)
## **Top garden tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7158%£1K12%£2K16%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutleys 38cm Plastic Full-Size Seed Trays Without Drainage Holes (Pack of 6) British Made**Nutley's**£9.59**4.5★2,257 rev](https://www.amazon.co.uk/dp/B0084406NU) [2**Bosmere N250 Professional Seed Tray Black (5 Pieces)**Bosmere**£5.15**4.2★954 rev](https://www.amazon.co.uk/dp/B007I8NPTA) [3**EarlyGrow MPL50041/A/S/5 Heavy Duty Medium Seed or Gravel Tray 38 x 24 x 6 Centimetres - Pack of 5 - Black**EarlyGrow**£12.45**4.7★547 rev](https://www.amazon.co.uk/dp/B07KR55HYL) [4**EarlyGrow MPL50041/A/S Heavy Duty Medium Seed or Gravel Tray 38 x 24 x 6 Centimetres - Black**EarlyGrow**£6.58**4.7★547 rev](https://www.amazon.co.uk/dp/B07F13CJC6) [5**EarlyGrow MPL50041/A/S/3 Heavy Duty Medium Seed or Gravel Tray 38 x 24 x 6 Centimetres - Pack of 3 - Black**EarlyGrow**£10.09**4.7★547 rev](https://www.amazon.co.uk/dp/B07KQW2LMP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sharplace 10 Pcs Seed Trays Indoor Portable Sturdy Reusable Nursery Seedling Trays Germination Starter Container Sprout Starting Tray for Plants Potting Garden Greenhouse Hydroponic without hole**Sharplace**£17.19**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GQPJ6Q19) [**Deep Square Plant Saucers Extra Thick & Durable Drip Trays | Heavy-Duty Plastic for Indoor & Outdoor Pots | Leak-Proof Stackable Reusable Design | Multiple Sizes for Square Planters (1 Deep 21CM)**Growcery**£5.74**122 rev1y ago](https://www.amazon.co.uk/dp/B0FD3VDWDH) [**2you Plant Pot Saucer Plastic Tray Rectangle Deep Drip Trough Garden Potting Watering Planter Large Green Heavy Duty Greenhouse & Hydroponic L53 x W21 x H3.5cm**2you**£6.43**40 rev1y ago](https://www.amazon.co.uk/dp/B0G499HVGT) [**Oakland Gardens 58cm Plant Trays Large Seed Gravel Tray Without Holes | Grow Bag Tray Heavy Duty Reusable for Seed Starting Propagation Indoor/Outdoor Pack of 4**Oakland Gardens**£20.54**20 rev1y ago](https://www.amazon.co.uk/dp/B0F74HN7Y3) [**Bramley & Sage Full-Size Heavyweight Seed Trays Without Holes (Set of 6)**Bramley & Sage**£10.08**21 rev1y ago](https://www.amazon.co.uk/dp/B0DXL3XLZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOMION Grow Bag Tray Heavy Duty Plant 2 X Tray for Seedlings Pots & Grow Bags Waterproof Seed Tray Drip Tray for Indoor & Outdoor Gardening Greenhouse Growbag Planting 100 x 40 x 4cm (2)**HOMION**£11.74**4.4★**▲ 168%**](https://www.amazon.co.uk/dp/B09TTWMPJ1) [**Grow Bag Tray Heavy Duty Plant 4 X Trays for Seedlings Pots & Grow Bags Waterproof Seed Tray Drip Tray for Indoor & Outdoor Gardening Greenhouse Reusable Growbag Planting 100 x 40 Reusable Tray (4)**HOMION**£17.57**4.6★**▲ 162%**](https://www.amazon.co.uk/dp/B092JPK6DN) [**HOMION Grow Bag Tray Heavy Duty Plant 1 X Tray for Seedlings Pots & Grow Bags Waterproof Seed Tray Drip Tray for Indoor & Outdoor Gardening Greenhouse Growbag Planting 100 x 40 x 4cm (1)**HOMION**£7.28**4.4★**▲ 155%**](https://www.amazon.co.uk/dp/B09TTWP13P) [**Watering Tray 2pk 30 cm (W) x 52.4 cm (L) x 4 cm (H) Black**Gro-Sure**£6.13**4.2★**▲ 142%**](https://www.amazon.co.uk/dp/B0CW67NZFG) [**EarlyGrow MPL50041/A/S/3 Heavy Duty Medium Seed or Gravel Tray 38 x 24 x 6 Centimetres - Pack of 3 - Black**EarlyGrow**£10.09**4.7★**▲ 105%**](https://www.amazon.co.uk/dp/B07KQW2LMP)
**~~View all trending →~~**
## **What buyers say about garden tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**23%
*“Good sturdy trays”*
**Quality-Overall**21%
*“Good quality seed trays”*
**Value For Money**15%
*“Good value”*
**Size-Overall**10%
*“A good size”*
**Advertised Vs Actual Product**9%
*“Just what I needed”*
**Durability**5%
*“Quality and durable”*
**Plant Growth**3%
*“Well made and large enough to give more room for your seedlings”*
**Thickness**2%
*“Large trays and deep”*
**Material Quality**2%
*“Excellent quality, durable and strong, thick plastic, much better than the brittle flimsy ones”*
**Self Watering**1%
*“Great watering”*
### **What buyers complain about **
**Strength**27%
*“Very flimsy”*
**Size-Overall**14%
*“Small”*
**Quality-Overall**7%
*“Cheap”*
**Value For Money**7%
*“at £20 I could have bought them cheaper elsewhere”*
**Thickness**6%
*“Thought they were going to be thin & flimsy”*
**Durability**5%
*“Breaking with use”*
**Material Quality**5%
*“Pretty low quality plastics”*
**Advertised Vs Actual Product**4%
*“don't go off the photo”*
**Adhesion/Stickiness**3%
*“Tray stickers won't come off”*
**Allergies**1%
*“itching to do something in the garden”*
### **Top return reasons **
**Size-Overall**52%
**Defective Material/Parts**21%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Value For Money**4%
**Strength**4%
**Ease Of Use**2%
**Maintenance And Repair**1%
**Thin**1%
**Water Resistance**1%
## **Common questions**
- **Is garden tray profitable to sell on Amazon United Kingdom?**
- The niche generates £18K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the garden tray niche?**
- 25 brands and 58 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in garden tray?**
- Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.1%.
- **When does demand for garden tray peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 6.1× the quietest.
- **What does it cost to enter the garden tray niche?**
- Listings span £1.63–£24.72; the average listing price is £12.05 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.
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