---
title: "Trend — garden ornaments outdoor - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/garden-ornaments-outdoor/trend"
last_updated: "2026-07-31T08:13:53.069Z"
locale: en
meta:
  description: "Niche score 70/100 · £677K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 70/100 · £677K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — garden ornaments outdoor - Flapen"
---

# **garden ornaments outdoor**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 67Growth 68Conversion 17Competition 84Returns 97Price range 49Avg price 67Brand share 95Review moat 59Quality gap 72

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+49.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****£677K**

£677K/yr · 3.6M searches

**Avg price**

**Good****£14.08**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,144.85**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£4.79–£24.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")