---
title: "Products — fridge freezer - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/fridge-freezer/products"
last_updated: "2026-08-01T03:42:16.103Z"
locale: en
meta:
  description: "Niche score 60/100 · £5.9M/yr market · 5.1M searches/yr · £189.41 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £5.9M/yr market · 5.1M searches/yr · £189.41 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — fridge freezer - Flapen"
---

# **fridge freezer**

**Launch it**

A $5.9M/yr market growing +40.4% this quarter with returns at 3.6% — clears our launch bar.

Market size 98Growth 63Conversion 8Competition 78Returns 42Price range 12Avg price 48Brand share 45Review moat 76Quality gap 80

**Market size**

**Incredible****£5.9M**

£5.9M/yr · 5.1M searches

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Review moat**

**Great****488.07**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+40.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£189.41**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.6%**

return rate — above 5% kills the launch gate

**Price range**

**Bad****£63.81–£354.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")