---
title: "Trend — fridge food - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/fridge-food/trend"
last_updated: "2026-08-01T02:20:50.083Z"
locale: en
meta:
  description: "Niche score 63/100 · £381K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £381K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — fridge food - Flapen"
---

# **fridge food**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 86Conversion 97Competition 39Returns 98Price range 0Avg price 13Brand share 72Review moat 68Quality gap 53

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+87.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****767.15**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£381K**

£381K/yr · 524K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£4.76**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.00–£12.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100