---
title: "Products — fridge calendar - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/fridge-calendar/products"
last_updated: "2026-08-01T05:22:22.633Z"
locale: en
meta:
  description: "Niche score 61/100 · £112K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £112K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — fridge calendar - Flapen"
---

# **fridge calendar**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 75Conversion 72Competition 70Returns 96Price range 81Avg price 39Brand share 69Review moat 45Quality gap 35

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£3.67–£70.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+60.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,987.9**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.65**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£112K**

£112K/yr · 158K searches

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")