---
title: "Forks — £545K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/forks"
last_updated: "2026-08-01T02:04:22.936Z"
locale: en
meta:
description: "Niche score 48/100 · £545K/yr market · 472K searches/yr · £7.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £545K/yr market · 472K searches/yr · £7.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Forks — £545K/yr Amazon UK Niche (2026) - Flapen"
---
# **forks**
**Skip it**
Prices mostly outside the sweet spot ($3.57–$13.54) — this niche doesn't clear our bar today.
Market size 62Growth 23Conversion 97Competition 23Returns 98Price range 0Avg price 21Brand share 48Review moat 52Quality gap 40
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£545K**
£545K/yr · 472K searches
**Review moat**
**Good****1,431.38**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£7.57**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.57–£13.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, forks is a £545K/yr Amazon United Kingdom market (472K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **forks market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£454K–£606K**
- units × avg price
- **Conversion rate**
- **15.3%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**19%**
- Otto Koning31% - Amazon Basics15% - Pleafind13% - tiokin9% - Berglander8% - Dehov5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
12K8KHoliday '24 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/forks/trend)
## **Top forks search terms**
- **forks**290K/yr-1.0%13.3% conv. - **forks set of 12**56K/yr-9.6%16.2% conv. - **fork**48K/yr-11.8%5.5% conv. - **dinner forks**13K/yr-3.9%6.1% conv. - **folk**12K/yr-11.1%1.0% conv. - **fork set**10K/yr-2.8%5.5% conv. - **folks**8K/yr+5.9%10.8% conv. - **cutlery forks**8K/yr-14.0%5.3% conv. - **stainless steel forks**8K/yr-10.1%7.2% conv. - **stainless steel fork**6K/yr-25.4%7.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/forks/search-terms)
## **Top forks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£55K20%£109K30%£164K40%£218K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Otto Koning - Hannover - Table Forks - 12 Piece Set Made of Stainless Steel Shiny Polished Finish Ideal for Everyday use.**Otto Koning**£5.03**4.6★2,261 rev](https://www.amazon.co.uk/dp/B08CVHKFPK) [2**Amazon Basics Stainless Steel Dinner Forks with Scalloped Edge Dishwasher Safe Pack of 12 Silver**Amazon Basics**£7.08**4.6★12,046 rev](https://www.amazon.co.uk/dp/B0736T6DCP) [3**Forks Set of 24 Piece Stainless Steel Dinner Forks Mirror Polishing Cutlery Forks Set Pack of 24 Dishwasher Safe (7.1 inch 18cm)**Pleafind**£10.42**4.4★1,741 rev](https://www.amazon.co.uk/dp/B09TCZMMWR) [4**tiokin Dinner Forks Set 8 Inches Set of 6 Food Grade Stainless Steel Silverware Table Flatware Forks Mirror Finish Dishwasher Safe Use for Home Kitchen or Restaurant**tiokin**£5.41**4.6★652 rev](https://www.amazon.co.uk/dp/B0D9FD87GB) [5**Berglander Dinner Forks Set 12pcs 18.5cm Stainless Steel Table Fork Dessert Salad Forks Flatware Silverware Fork for Restaurant Hotel Bulk Value Affordable Dishwasher Safe**Berglander**£6.16**4.3★170 rev](https://www.amazon.co.uk/dp/B0GK8M25QL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6pcs 8in Dinner Forks Food Grade Stainless Steel Flatware Mirror Finish Dishwasher Safe Silverware for Home Kitchen Restaurant and Formal Events**toijnhtk**£4.09**13 rev4mo ago](https://www.amazon.co.uk/dp/B0GG8SHPM5) [**Berglander Dinner Forks Set 12pcs 18.5cm Stainless Steel Table Fork Dessert Salad Forks Flatware Silverware Fork for Restaurant Hotel Bulk Value Affordable Dishwasher Safe**Berglander**£6.16**170 rev5mo ago](https://www.amazon.co.uk/dp/B0GK8M25QL) [**12-Piece Dinner Forks Set Stainless Steel 8 Inches Silverware Main Forks Set Mirror Polishing Table Fork for Kitchen and Restaurant Dishwasher Safe Fork**Dehov**£7.49**783 rev9mo ago](https://www.amazon.co.uk/dp/B0FY2RMD97) [**Berglander Dinner Forks Set of 24 Stainless Steel 18.5cm Table Forks for Home Kitchen Hotel Restaurant Dishwasher Safe**Berglander**£9.71**170 rev9mo ago](https://www.amazon.co.uk/dp/B0FW4Q6QCG) [**Dinner Forks 8-Piece 8 Inches Stainless Steel Table Fork Dishwasher Safe Flatware Forks Food Grade Mirror Polishing Silverware Main Fork for Home Restaurant Or Hotel**Dehov**£5.83**783 rev1y ago](https://www.amazon.co.uk/dp/B0F2F6NTV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Berglander Dinner Forks Set 12pcs 18.5cm Stainless Steel Table Fork Dessert Salad Forks Flatware Silverware Fork for Restaurant Hotel Bulk Value Affordable Dishwasher Safe**Berglander**£6.16**4.3★**▲ 201%**](https://www.amazon.co.uk/dp/B0GK8M25QL) [**Dinner Forks 8-Piece 8 Inches Stainless Steel Table Fork Dishwasher Safe Flatware Forks Food Grade Mirror Polishing Silverware Main Fork for Home Restaurant Or Hotel**Dehov**£5.83**4.6★**▲ 200%**](https://www.amazon.co.uk/dp/B0F2F6NTV5) [**12-Piece Dinner Forks Set Stainless Steel 8 Inches Silverware Main Forks Set Mirror Polishing Table Fork for Kitchen and Restaurant Dishwasher Safe Fork**Dehov**£7.49**4.6★**▲ 176%**](https://www.amazon.co.uk/dp/B0FY2RMD97) [**CAMRI Forks Set of 02 Dinner Fork Stainless Steel Heavy Duty Silver Mirror Polished Cutlery Table Forks Set for Home Kitchen & Restaurant Dishwasher Safe 20.3 cm / 8 in (C62-02Pcs)**CAMRI**£3.57**4.6★**▲ 133%**](https://www.amazon.co.uk/dp/B093XP8D12) [**6pcs 8in Dinner Forks Food Grade Stainless Steel Flatware Mirror Finish Dishwasher Safe Silverware for Home Kitchen Restaurant and Formal Events**toijnhtk**£4.09**4.4★**▲ 115%**](https://www.amazon.co.uk/dp/B0GG8SHPM5)
**~~View all trending →~~**
## **What buyers say about forks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**34%
*“Fair quality for a bargain price”*
**Value For Money**23%
*“Can't beat price”*
**Strength**10%
*“Very strong”*
**Weight Light**6%
*“not too light or heavy”*
**Size-Overall**5%
*“Good size and comfortable to hold”*
**Advertised Vs Actual Product**5%
*“Does the job as it says”*
**Design-Overall**4%
*“nice design”*
**Durability**3%
*“Exactly what I was looking for - basic durable forks”*
**Rusts/Corrodes**2%
*“No rust”*
**Sharpness**1%
*“Sharp Tines”*
### **What buyers complain about **
**Quality-Overall**24%
*“Cheap and nasty”*
**Thickness**13%
*“Hoped would be thicker”*
**Size-Overall**13%
*“only problem they are not the right size”*
**Rusts/Corrodes**9%
*“Rusted within a month”*
**Sharpness**4%
*“slightly sharp on the prong ends”*
**Weight Heavy**4%
*“Forks wear a bit to heavy for me”*
**Ease Of Use**3%
*“No use”*
**Smell**3%
*“I'm disappointed with those folks they've got a very nasty metallic smell and taste I've soaked them in soapy water for 24hr and left under a running tap to for at least one hour trying to get rid of the overpowering metallic smell and taste,it didn't work I will return them”*
**Dishwasher Safe**2%
*“Not stainless steel and not dishwasher safe”*
**Weight Light**2%
*“Sent back as lighter than expected”*
### **Top return reasons **
**Size-Overall**37%
**Quality-Overall**33%
**Thin**6%
**Strength**4%
**Sharpness**4%
**Advertised Vs Actual Product**3%
**Material Quality**2%
**Handle Quality**2%
**Rusts/Corrodes**2%
**Weight Light**2%
## **Common questions**
- **Is forks profitable to sell on Amazon United Kingdom?**
- The niche generates £545K/yr across 16 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the forks niche?**
- 13 brands and 28 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in forks?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.4%.
- **When does demand for forks peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the forks niche?**
- Listings span £3.57–£13.54; the average listing price is £7.57 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.
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