---
title: "Search terms — football shirt frame - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/football-shirt-frame/search-terms"
last_updated: "2026-08-01T01:41:37.024Z"
locale: en
meta:
  description: "Niche score 67/100 · £255K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · £255K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — football shirt frame - Flapen"
---

# **football shirt frame**

**Worth a look**

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 47Growth 51Conversion 27Competition 64Returns 96Price range 88Avg price 95Brand share 80Review moat 74Quality gap 96

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£32.61**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£11.71–£51.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****541.09**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+21.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£255K**

£255K/yr · 360K searches

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")