---
title: "Food Mill — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/food-mill"
last_updated: "2026-08-01T03:09:49.800Z"
locale: en
meta:
description: "Niche score 49/100 · £93K/yr market · 47K searches/yr · £38.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £93K/yr market · 47K searches/yr · £38.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Food Mill — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **food mill**
**Skip it**
A small market ($93K/yr) — this niche doesn't clear our bar today.
Market size 23Growth 38Conversion 60Competition 36Returns 24Price range 75Avg price 95Brand share 53Review moat 49Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****£38.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.12–£120.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,586.1**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£93K**
£93K/yr · 47K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, food mill is a £93K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **food mill market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£38K–£48K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#736**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **65%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**21%**
- Moulinex28% - Navaris17% - Mihoho12% - Ejoyous8% - OXO8% - The Hungry Artisan6%
## **Demand**
Weekly Amazon search volume, last 44 weeks — +10.0% search growth over the last 90 days.
2K1KSep '25Nov '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/food-mill/trend)
## **Top food mill search terms**
- **food mill**25K/yr+16.7%2.7% conv. - **mouli**13K/yr+1.1%1.8% conv. - **moulin**5K/yr-26.7%1.9% conv. - **food mill for tomatoes**4K/yr+124.5%4.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/food-mill/search-terms)
## **Top food mill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£19K30%£28K40%£37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moulinex Classic manual vegetable mill in stainless steel Small model Easy grinding Purees Soups Compotes Dishwasher safe Made in France A40106**Moulinex**£25.98**4.2★4,985 rev](https://www.amazon.co.uk/dp/B0000ARP25) [2**Navaris Food Mill - 19cm Stainless Steel Rotary Food Mill Sieve Grater with 3 Grinding Discs - Vegetable Strainer Sauce Maker to Grind and Puree Food**Navaris**£20.18**3.6★2,891 rev](https://www.amazon.co.uk/dp/B07TWHTMH9) [3**Stainless Steel Food Mill with 3 Milling Discs Hand Crank Grinder for Baby Food Ergonomic Rotary Design for Tomato Sauce & Mashed Potatoes Easy to Clean & Durable Quality (Silver K)**Mihoho**£18.78**3.7★9 rev](https://www.amazon.co.uk/dp/B0G88F8X26) [4**OXO Good Grips Food Mill**OXO**£53.87**4.4★8,999 rev](https://www.amazon.co.uk/dp/B000I0MGKE) [5**Ergonomic Food Mill Stainless Steel with 3 Grinding Discs - Rotary Food Mill for Tomato Sauce Applesauce Puree Mashed Potatoes Jams Baby Food**The Hungry Artisan**£38.11**4.5★6,334 rev](https://www.amazon.co.uk/dp/B08BKKQ2NL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stainless Steel Masher with 3 Milling Discs Multifunctional Rotary Mill Manual Vegetable Grinder Manual Rotary Potato Ricer for Tomato Sauce Applesauce Vegetable Puree Masher for Kitchen**Focenat**£14.28**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GX1S17PB) [**Stainless Steel Food Mill with 3 Milling Discs Hand Crank Grinder for Baby Food Ergonomic Rotary Design for Tomato Sauce & Mashed Potatoes Easy to Clean & Durable Quality (Silver K)**Mihoho**£18.78**9 rev7mo ago](https://www.amazon.co.uk/dp/B0G88F8X26) [**Gugxiom Food Mill Stainless Steel With 3 Interchangeable Grinding Plates For Fine Medium And Coarse Grains Handle Food Mill Hand Crank Rotary Food Mill For Tomato Sauce Potatoes Canned Goods**Gugxiom**£19.94**8 rev1y ago](https://www.amazon.co.uk/dp/B0F6LGJJ68) [**Food Mill Stainless Steel Food Mills with 3 Milling Discs Kitchen Mills with Anti Slip Handle Manual Rotary Potato Ricer for Tomato Sauce Canning Applesauce Baby Complementary Food**ARSBORUI**£7.12**3 rev1y ago](https://www.amazon.co.uk/dp/B0F1LRN125) [**Stainless Steel Food Mill with 3 Milling Discs Ergonomic Design Rotary Hand Crank Food Mills for Tomato Sauce Potatoes Jams Canning Dishwasher Safe Includes Multifunctional Spoon Blue D**Gemfino**£36.98**355 rev2y ago](https://www.amazon.co.uk/dp/B0D2SL11DY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stainless Steel Masher with 3 Milling Discs Multifunctional Rotary Mill Manual Vegetable Grinder Manual Rotary Potato Ricer for Tomato Sauce Applesauce Vegetable Puree Masher for Kitchen**Focenat**£14.28**0.0★**▲ 413%**](https://www.amazon.co.uk/dp/B0GX1S17PB) [**Cuisipro Deluxe Food Mill Stainless Steel 3 Straining Disks Included Non-Slip Handle**Cuisipro**£95.25**4.4★**▲ 297%**](https://www.amazon.co.uk/dp/B000G18A3W) [**Ergonomic Food Mill Stainless Steel with 3 Grinding Discs - Rotary Food Mill for Tomato Sauce Applesauce Puree Mashed Potatoes Jams Baby Food**The Hungry Artisan**£38.11**4.5★**▲ 270%**](https://www.amazon.co.uk/dp/B08BKKQ2NL) [**Stainless Steel Food Mill with 3 Milling Discs Hand Crank Grinder for Baby Food Ergonomic Rotary Design for Tomato Sauce & Mashed Potatoes Easy to Clean & Durable Quality (Silver K)**Mihoho**£18.78**3.7★**▲ 227%**](https://www.amazon.co.uk/dp/B0G88F8X26) [**Food Mill Stainless Steel Food Mills with 3 Milling Discs Kitchen Mills with Anti Slip Handle Manual Rotary Potato Ricer for Tomato Sauce Canning Applesauce Baby Complementary Food**ARSBORUI**£7.12**1.4★**▲ 81%**](https://www.amazon.co.uk/dp/B0F1LRN125)
**~~View all trending →~~**
## **What buyers say about food mill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Superficially well made”*
**Ease Of Use**15%
*“Easy to use”*
**Strength**10%
*“Solid piece of equipment”*
**Time Taken**10%
*“gone back to my decent hand held manual masher as it was far quicker”*
**Ease Of Cleaning**5%
*“easy to clean”*
**Assembly/Installation**5%
*“Easy to assemble and use”*
### **What buyers complain about **
**Quality-Overall**32%
*“Cheap and effective”*
**Durability**14%
*“Broke after 6mths”*
**Size-Overall**7%
*“Doesn't even fit together”*
**Instructions/User Manual/Troubleshooting**7%
*“No instructions, didnt work, getting a refund seems to be difficult”*
**Design-Overall**7%
*“badly engineered”*
**Jamming/Clogging**7%
*“Instead, it kept clogging, and I spent more time clearing it out than actually milling anything”*
**Rusts/Corrodes**7%
*“French tin mouli that I have used for 48 years which eventually got rusty”*
**Functionality-Overall**4%
*“Didnt work very well”*
**Strength**4%
*“very small very flimsy”*
**Scratch Resistance**4%
*“scratched in exactly the same places as another reviewer's photo”*
### **Top return reasons **
**Functionality-Overall**20%
**Size-Overall**19%
**Quality-Overall**10%
**Strength**7%
**Mechanism Issues**6%
**Scratch Resistance**5%
**Assembly/Installation**5%
**Handle Quality**5%
**Defective Material/Parts**3%
**Material Quality**3%
## **Common questions**
- **Is food mill profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the food mill niche?**
- 15 brands and 64 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in food mill?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 5.3% — above our launch gate.
- **What does it cost to enter the food mill niche?**
- Listings span £7.12–£120.80; the average listing price is £38.49 (sweet spot $15–$100). The average incumbent carries 1,586 reviews — the moat a new listing must climb.
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