---
title: "Trend — folding coffee table - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/folding-coffee-table/trend"
last_updated: "2026-08-01T02:12:34.105Z"
locale: en
meta:
  description: "Niche score 56/100 · £85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — folding coffee table - Flapen"
---

# **folding coffee table**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 16Conversion 19Competition 76Returns 95Price range 85Avg price 95Brand share 81Review moat 62Quality gap 75

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£23.48**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£8.14–£61.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,016.47**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£85K**

£85K/yr · 241K searches

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-18.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")