---
title: "Folding Chairs Set of 4 — £24K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/folding-chairs-set-of-4"
last_updated: "2026-08-01T00:05:11.693Z"
locale: en
meta:
description: "Niche score 48/100 · £24K/yr market · 26K searches/yr · £34.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £24K/yr market · 26K searches/yr · £34.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Folding Chairs Set of 4 — £24K/yr Amazon UK Niche (2026) - Flapen"
---
# **folding chairs set of 4**
**Skip it**
A small market ($24K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 14Conversion 34Competition 77Returns 100Price range 92Avg price 95Brand share 34Review moat 62Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£34.13**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£13.39–£63.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****1,008.12**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-22.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£24K**
£24K/yr · 26K searches
According to Flapen's Amazon United Kingdom niche tracking, folding chairs set of 4 is a £24K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **folding chairs set of 4 market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£9K–£17K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **12%**
- **Sponsored**
- **88%**
- **Out of stock**
- **18.1%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 93%
**Open market**
**12%**
- Harbour Housewares34% - Nyxi20% - mcc direct18% - ipae progarden7% - URBN GARDEN6% - JupiterJX4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -22.0% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/folding-chairs-set-of-4/trend)
## **Top folding chairs set of 4 search terms**
- **plastic folding chair**6K/yr+34.0%1.3% conv. - **folding chairs set of 4**13K/yr-42.0%0.3% conv. - **folding chairs set of 6**6K/yr-55.8%1.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/folding-chairs-set-of-4/search-terms)
## **Top folding chairs set of 4 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£7226%£1K9%£2K12%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harbour Housewares Padded Folding Chair Black - 6 Pack - Metal Frame Seat with Cushioned Backrest Easy Store Compact Design Durable Office Dining Bedroom or Event Seating Max Load 114kg**Harbour Housewares**£59.17**4.5★4,611 rev](https://www.amazon.co.uk/dp/B00BU59NMU) [2**mcc direct Set of 4 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Creamy)**mcc direct**£36.55**4.5★197 rev](https://www.amazon.co.uk/dp/B0FT88KJJV) [3**Harbour Housewares Black Metal Folding Chair with Rubber Bumper Feet - Lightweight Matte Foldable Desk Chair Metal Garden Seats for Indoor Outdoor Activities Guests Conferences**Harbour Housewares**£14.76**4.4★72 rev](https://www.amazon.co.uk/dp/B0CXJCMK94) [4**IPAE-Progarden Komodo Indonesian Effect Folding Chair Plastic Anthracite 44 x 41 x 78 cm**ipae progarden**£16.83**4.4★541 rev](https://www.amazon.co.uk/dp/B06XQ4JY8N) [5**Harbour Housewares Padded Folding Chair - Solid Grey - Pack of 1 - Easy Store Metal Frame Foldable Desk Chair for Office Dining Kitchen**Harbour Housewares**£13.39**4.4★2,430 rev](https://www.amazon.co.uk/dp/B088R8PG7R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**mcc direct Set of 4 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Grey)**mcc direct**£36.72**197 rev6mo ago](https://www.amazon.co.uk/dp/B0GJZZSTHJ) [**mcc direct Set of 6 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (White)**mcc direct**£50.08**197 rev6mo ago](https://www.amazon.co.uk/dp/B0GJZ6JCN8) [**COSTWAY 1/2/4 Pack Padded Folding Chair Easy Storage Conference Chair with Sponge Seat Backrest & Foot Pads Metal Frame Hall Guest Seating for Home Office (Beige Linen Fabric Mid Back 1 Pcs)**COSTWAY**£28.82**41 rev7mo ago](https://www.amazon.co.uk/dp/B0G52C5D5R) [**mcc direct Set of 4 Folding Chairs Faux Leather Foldable Chairs with Metal Frame and Padded Seat Easy to Fold and Store for Home Office Dining and Reception (Creamy)**mcc direct**£36.55**197 rev9mo ago](https://www.amazon.co.uk/dp/B0FT88KJJV) [**Nyxi Premium Folding Chair with Built-in Water Drain Suitable for Home Balcony Garden Patio Outdoor & Indoor Dining Seat Foldable All White (1 X Chair)**Nyxi**£16.45**25 rev1y ago](https://www.amazon.co.uk/dp/B0FFDGZYY2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Heavy Duty Black Folding Chair - 31.1 x 17.7 x 19.7 in (79x45x50cm) HDPE Plastic & Powder Coated Steel Frame Foldable Chair with Wood Grain Design - for Home Office Events Indoor & Outdoor Use**NOVECRAFTO**£23.55**5.0★**▲ 218%**](https://www.amazon.co.uk/dp/B0DBQZG72M) [**Harbour Housewares White Metal Folding Chair with Rubber Bumper Feet - Lightweight Matte Foldable Desk Chair Metal Garden Seats for Indoor Outdoor Activities Guests Conferences**Harbour Housewares**£14.79**4.4★**▲ 171%**](https://www.amazon.co.uk/dp/B0CXJH7BMN) [**URBN GARDEN Adjustable Back Outdoor Foldable Plastic Garden Chair Patio Furniture Camping Picnic Beach Chair Foldable Chair**URBN GARDEN**£23.95**4.1★**▲ 154%**](https://www.amazon.co.uk/dp/B0D26DWF7Y) [**Nyxi Folding Chair Padded Paris Faux Leather Home Office Dining (1 X Chair White)**Nyxi**£15.21**4.5★**▲ 147%**](https://www.amazon.co.uk/dp/B084YWD1RN) [**Harbour Housewares Black Metal Folding Chair with Rubber Bumper Feet - Lightweight Matte Foldable Desk Chair Metal Garden Seats for Indoor Outdoor Activities Guests Conferences**Harbour Housewares**£14.76**4.4★**▲ 137%**](https://www.amazon.co.uk/dp/B0CXJCMK94)
**~~View all trending →~~**
## **What buyers say about folding chairs set of 4**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**21%
*“Very Comfy”*
**Strength**18%
*“Very Sturdy”*
**Value For Money**13%
*“Excellent value for money”*
**Quality-Overall**13%
*“Basic folding chair good quality perfect for my needs very strong”*
**Cushion**5%
*“Very comfortable with the correct cushion”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Weight Light**4%
*“Great lightweight”*
**Size-Overall**2%
*“Great size”*
**Height**2%
*“Great folding Chair”*
### **What buyers complain about **
**Quality-Overall**26%
*“Cheaply made”*
**Durability**23%
*“one of them broken -with just normal domestic use”*
**Comfort-Overall**13%
*“Not comfy, so not worth the money at all”*
**Weight Heavy**9%
*“Its heavier, clunkier with a smaller back and seat; all in all a bit disappointing”*
**Flexibility**6%
*“Doesnt fold out properly so you are constantly sat on an angle”*
**Cushion**6%
*“Zero padding in the seat pad”*
**Design-Overall**4%
*“Not great comfort or design”*
### **Top return reasons **
**Size-Overall**27%
**Defective Material/Parts**13%
**Comfort-Overall**11%
**Quality-Overall**8%
**Color**6%
**Height**5%
**Cushion**4%
**Strength**4%
**Weight Heavy**3%
**Mechanism Issues**3%
## **Common questions**
- **Is folding chairs set of 4 profitable to sell on Amazon United Kingdom?**
- The niche generates £24K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the folding chairs set of 4 niche?**
- 11 brands and 11 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in folding chairs set of 4?**
- Top complaints mined from reviews: Quality-Overall, Durability, Comfort-Overall. The return rate is 0.0%.
- **When does demand for folding chairs set of 4 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.3× the quietest.
- **What does it cost to enter the folding chairs set of 4 niche?**
- Listings span £13.39–£63.68; the average listing price is £34.13 (sweet spot $15–$100). The average incumbent carries 1,008 reviews — the moat a new listing must climb.
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