---
title: "Fold Up Fan — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/fold-up-fan"
last_updated: "2026-08-01T00:47:23.069Z"
locale: en
meta:
description: "Niche score 71/100 · £30K/yr market · 52K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 71/100 · £30K/yr market · 52K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fold Up Fan — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **fold up fan**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 7Growth 100Conversion 29Competition 79Returns 96Price range 80Avg price 95Brand share 88Review moat 64Quality gap 96
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£24.79**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£5.96–£55.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Good****940.91**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£30K**
£30K/yr · 52K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, fold up fan is a £30K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 71/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fold up fan market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£37K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#302**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **74%**
- **Out of stock**
- **21.3%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**130**
**Top-5 brand share**
**47%**
Top 20: 91%
**Top-5 click share**
**36%**
Top 20: 77%
**Open market**
**46%**
- LBSTP12% - KASYDoFF10% - Primevolve10% - gaiatop9% - FYKTIK8% - LIPETY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 55 weeks — >1,000% search growth over the last 90 days.
10K6KSpike '25Spike '26Prime Day '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: May, Jun, Jul · busiest ÷ quietest = 47.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/fold-up-fan/trend)
## **Top fold up fan search terms**
- **telescopic fan**15K/yr>1,000%1.8% conv. - **portable standing fan**12K/yr>1,000%2.2% conv. - **collapsible fan**10K/yr>1,000%2.2% conv. - **fold up fan**8K/yr>1,000%1.9% conv. - **portable folding fan**4K/yr>1,000%1.5% conv. - **portable foldable fan**4K/yr>1,000%1.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/fold-up-fan/search-terms)
## **Top fold up fan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8966%£2K9%£3K12%£4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Portable Foldable Standing Fan - 8.6 8000mAh Rechargeable Oscillating**LBSTP**£33.02**4.4★172 rev](https://www.amazon.co.uk/dp/B0GKF9CFJ1) [2**KASYDoFF Desk Fan 8-5400mAh USB Portable Fan with Oscillation 42CM Height Rechargeable Mini Table Fan with Speed Settings and Timer Quiet Cooling Small Desk Fan for Bedroom Home and Outdoor**KASYDoFF**£19.14**4.6★1,782 rev](https://www.amazon.co.uk/dp/B0DNDPNMZ2) [3**Portable Standing Fan Foldable Pedestal Fan with 4 Speed USB Rechargeable Fan Portable 7200mAh Battery Operated Floor Desk Table Fans Rechargeable for Bedroom Office Camping Travel 8 Inch (White)**FYKTIK**£21.07**3.4★99 rev](https://www.amazon.co.uk/dp/B0H3491VGJ) [4**Portable Foldable Standing Fan Rechargeable - 8000mAh 8.6 Oscillating**LIPETY**£36.85**4.2★5,369 rev](https://www.amazon.co.uk/dp/B0GK9DC94W) [5**Primevolve Portable Standing Pedestal Fan with Remote Non-Oscillating Fixed Airflow Direction Foldable Electric Fan 7200mAh Rechargeable Battery Silent for Bedroom/Office Travel Fan - White**Primevolve**£32.61**4.5★335 rev](https://www.amazon.co.uk/dp/B0CRHGV3NZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Portable Standing Fan Foldable Telescopic Pedestal Fan with 7200mAh Battery Rechargeable Floor Fan With 4 Speeds & 180 Tilt Portable Fans Rechargeable for Bedroom Home Office and Travel (White)**rovian**£21.92**41 rev1mo ago](https://www.amazon.co.uk/dp/B0H5JT98D4) [**Uaste 7200mAh Portable Standing Fan Foldable Telescopic Pedestal Fan**Uaste**£21.24**34 rev1mo ago](https://www.amazon.co.uk/dp/B0H5C9GJYX) [**Portable Standing Fan Foldable Pedestal Fan with 4 Speed USB Rechargeable Fan Portable 7200mAh Battery Operated Floor Desk Table Fans Rechargeable for Bedroom Office Camping Travel 8 Inch (White)**FYKTIK**£21.07**99 rev2mo ago](https://www.amazon.co.uk/dp/B0H3491VGJ) [**rovian Portable Standing Fan Foldable Pedestal Fan with 7200mAh Battery Rechargeable Fan with 4 Speeds Portable Fans Rechargeable for Bedroom Home Office and Travel**rovian**£22.27**43 rev2mo ago](https://www.amazon.co.uk/dp/B0H2Y2M3MC) [**Zenova Portable Standing Fan 3-in-1 Rechargeable Foldable Pedestal Fan 7200mAh Battery 4 Speed Quiet Telescopic Floor & Desk Fan for Home Bedroom Camping Travel**Zenova**£21.31**25 rev2mo ago](https://www.amazon.co.uk/dp/B0H2YVRZYC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**rovian Portable Standing Fan Foldable Pedestal Fan with 7200mAh Battery Rechargeable Fan with 4 Speeds Portable Fans Rechargeable for Bedroom Home Office and Travel**rovian**£22.27**3.8★**▲ 12%**](https://www.amazon.co.uk/dp/B0H2Y2M3MC) [**Portable Fan Rechargeable 8000mAh Silent - 8.6 Inch Foldable 12dB Oscillating Pedestal Standing Floor Fan with Remote USB Battery Telescopic Desk Fan for Bedroom Cruise Camping Travel Hospital Black**LBSTP**£38.12**4.2★**▲ 12%**](https://www.amazon.co.uk/dp/B0C2HN87MY) [**Zenova Portable Standing Fan 3-in-1 Rechargeable Foldable Pedestal Fan 7200mAh Battery 4 Speed Quiet Telescopic Floor & Desk Fan for Home Bedroom Camping Travel**Zenova**£21.31**3.2★**▲ 12%**](https://www.amazon.co.uk/dp/B0H2YVRZYC) [**USB Desk Fan with LED Light Shaking Head Foldable 3 Speeds Remote Control**Shayson**£26.03**3.7★**▲ 12%**](https://www.amazon.co.uk/dp/B0DYVD2DVF) [**A2Z 8 Inch USB AC DC Foldable Desk Fan Portable White Cooling Fan.**A2Z**£15.56**3.3★**▲ 12%**](https://www.amazon.co.uk/dp/B0H2JB3Y9G)
**~~View all trending →~~**
## **What buyers say about fold up fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Charging**14%
*“Fully charged”*
**Portability**12%
*“very portable”*
**Value For Money**11%
*“Excellent value”*
**Quality-Overall**8%
*“Excellent product”*
**Strength**7%
*“Very strong”*
**Ease Of Use**5%
*“Ease of use”*
**Weight Light**5%
*“Lightweight easily portable”*
**Battery Life**4%
*“Battery life is good”*
**Compactness**4%
*“Great compact fan”*
**Remote Control**3%
*“easy to control with remote”*
### **What buyers complain about **
**Charging**22%
*“Charging problem”*
**Durability**11%
*“Broken”*
**Quality-Overall**9%
*“Expect higher quality at this price”*
**Functionality-Overall**8%
*“Not functioning”*
**Size-Overall**7%
*“it is also shorter than I expected”*
**Value For Money**6%
*“Not worth the price”*
**Battery Life**5%
*“Poor Battery life”*
**Strength**5%
*“Very flimsy”*
**Heating**4%
*“Overheating fan”*
**Advertised Vs Actual Product**2%
*“Wrong description”*
### **Top return reasons **
**Charging**23%
**Size-Overall**21%
**Functionality-Overall**17%
**Strength**12%
**Quality-Overall**5%
**Durability**4%
**Value For Money**3%
**Battery Life**3%
**Advertised Vs Actual Product**2%
**Mechanism Issues**1%
## **Common questions**
- **Is fold up fan profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 43 tracked products. 15 of 20 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (71/100).
- **How competitive is the fold up fan niche?**
- 31 brands and 130 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in fold up fan?**
- Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 0.8%.
- **When does demand for fold up fan peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 47.0× the quietest.
- **What does it cost to enter the fold up fan niche?**
- Listings span £5.96–£55.01; the average listing price is £24.79 (sweet spot $15–$100). The average incumbent carries 941 reviews — the moat a new listing must climb.
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