---
title: "Foam Glow Sticks — £159K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/foam-glow-sticks"
last_updated: "2026-08-01T02:19:42.769Z"
locale: en
meta:
description: "Niche score 52/100 · £159K/yr market · 146K searches/yr · £16.30 avg price. Soft demand (+5.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £159K/yr market · 146K searches/yr · £16.30 avg price. Soft demand (+5.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Foam Glow Sticks — £159K/yr Amazon UK Niche (2026) - Flapen"
---
# **foam glow sticks**
**Worth a look**
Shows low returns (0.9%), but soft demand (+5.5% this quarter) keeps it on the watch list.
Market size 33Growth 32Conversion 72Competition 44Returns 96Price range 60Avg price 78Brand share 36Review moat 75Quality gap 45
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.30**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****514.05**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£5.11–£29.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£159K**
£159K/yr · 146K searches
**Growth**
**Okay****+5.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, foam glow sticks is a £159K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam glow sticks market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£130K–£163K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#172**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **95%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **225 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**11%**
- ZHFEIIRU41% - Easymaidi15% - DkevEu14% - VEYLIN7% - YQXTOOEL6% - The Glowhouse5% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Oct, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/foam-glow-sticks/trend)
## **Top foam glow sticks search terms**
- **foam glow sticks**60K/yr-0.2%4.8% conv. - **foam light up sticks**15K/yr+10.6%4.5% conv. - **foam glow sticks for wedding**10K/yr+17.2%4.5% conv. - **wedding glow sticks**9K/yr+9.3%1.7% conv. - **led foam glow sticks**9K/yr+12.1%5.8% conv. - **light up foam sticks**9K/yr-0.1%5.2% conv. - **led glow sticks**9K/yr-0.4%2.1% conv. - **foam sticks**5K/yr+0.3%2.7% conv. - **glow sticks for wedding**4K/yr+85.4%1.5% conv. - **light up sticks**7K/yr-8.6%3.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/foam-glow-sticks/search-terms)
## **Top foam glow sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£32K30%£48K40%£64K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**50PCS LED Foam Glow Sticks Bulk Glow Sticks Glow in the Dark Party Supplies with 3 Modes Colorful Flashing Neon Party Favors Supplies for Glow Party Birthday Wedding Carnival Concert (50PCS)**ZHFEIIRU**£22.95**4.4★255 rev](https://www.amazon.co.uk/dp/B0DBTLCYSD) [2**30PCS LED Foam Glow Sticks Bulk Glow Sticks Glow in the Dark Party Supplies with 3 Modes Colorful Flashing Neon Party Favors Supplies for Glow Party Birthday Wedding Carnival Concert (30PCS)**ZHFEIIRU**£17.14**4.4★255 rev](https://www.amazon.co.uk/dp/B0DWRP5T3V) [3**VEYLIN Foam Light UP Sticks 10 PCS LED Foam Sticks Light Up Foam Sticks with 3 Light Functions Glow in the Dark Party Bags Flashing Glow Sticks for Party**VEYLIN**£9.29**4.2★40 rev](https://www.amazon.co.uk/dp/B0DHZQQQ6V) [4**DkevEu 20Pcs LED Foam Glow Sticks Foam Light up Sticks Glow Sticks Party Packs with 3 Modes Flashing Glow in the Dark Party Supplies for Weddings Christmas Birthday Neon Party Accessories**DkevEu**£13.02**4.9★10 rev](https://www.amazon.co.uk/dp/B0G7WT4ZSG) [5**Easymaidi 56Pcs LED Foam Glow Sticks Foam Light up Sticks Glow Sticks Bulk with 3 Modes Flashing Glow in the Dark Party Supplies for Weddings Christmas Festival Birthday**Easymaidi**£24.65**4.6★117 rev](https://www.amazon.co.uk/dp/B0DRVT3ZPS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DkevEu 20Pcs LED Foam Glow Sticks Foam Light up Sticks Glow Sticks Party Packs with 3 Modes Flashing Glow in the Dark Party Supplies for Weddings Christmas Birthday Neon Party Accessories**DkevEu**£13.02**10 rev7mo ago](https://www.amazon.co.uk/dp/B0G7WT4ZSG) [**DkevEu 58PCS Foam Glow Sticks Foam Light up Sticks with 3 Flashing Modes 8-10 Hours Glowing LED Foam Glow Sticks for Wedding Birthday Concert Neon Party Accessories**DkevEu**£25.30**10 rev7mo ago](https://www.amazon.co.uk/dp/B0G7X9HLDR) [**Easymaidi 12Pcs LED Foam Glow Sticks Foam Light up Sticks Glow Sticks Bulk with 3 Modes Flashing Glow in the Dark Party Supplies for Weddings Christmas Festival Birthday**Easymaidi**£10.08**117 rev10mo ago](https://www.amazon.co.uk/dp/B0FQTZ461B) [**20Pcs LED Foam Glow Sticks Glow Sticks Bulk Light Up Sticks with 3 Modes Colorful Flashing Glow in the Dark Party Supplies for Weddings Birthday Concert Parties Camping Sporting Events (20pcs)**Easymaidi**£12.54**28 rev12mo ago](https://www.amazon.co.uk/dp/B0FKGLT8PN) [**DkevEu 69Pcs LED Foam Glow Sticks Bulk Long Lasting Flashing Light up Foam Sticks Glow in The Dark Party Favors for Wedding Birthday Concert Parties Camping Sporting Events**DkevEu**£29.77**16 rev1y ago](https://www.amazon.co.uk/dp/B0FHNZMJZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DkevEu 58PCS Foam Glow Sticks Foam Light up Sticks with 3 Flashing Modes 8-10 Hours Glowing LED Foam Glow Sticks for Wedding Birthday Concert Neon Party Accessories**DkevEu**£25.30**4.9★**▲ 257%**](https://www.amazon.co.uk/dp/B0G7X9HLDR) [**DkevEu 20Pcs LED Foam Glow Sticks Foam Light up Sticks Glow Sticks Party Packs with 3 Modes Flashing Glow in the Dark Party Supplies for Weddings Christmas Birthday Neon Party Accessories**DkevEu**£13.02**4.9★**▲ 232%**](https://www.amazon.co.uk/dp/B0G7WT4ZSG) [**Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers**Vicloon**£5.11**4.3★**▲ 177%**](https://www.amazon.co.uk/dp/B07Q1JJQCV) [**DkevEu 30Pcs Foam Glow Sticks Bulk Long Lasting Flashing Light up Foam Sticks Glow in The Dark Party Favors for Wedding Birthday Concert Parties Camping Sporting Events**DkevEu**£16.49**4.8★**▲ 158%**](https://www.amazon.co.uk/dp/B0DLGLKVRZ) [**DkevEu 69Pcs LED Foam Glow Sticks Bulk Long Lasting Flashing Light up Foam Sticks Glow in The Dark Party Favors for Wedding Birthday Concert Parties Camping Sporting Events**DkevEu**£29.77**4.8★**▲ 134%**](https://www.amazon.co.uk/dp/B0FHNZMJZR)
**~~View all trending →~~**
## **What buyers say about foam glow sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**27%
*“Brilliant fun”*
**Value For Money**18%
*“Good value for money”*
**Quality-Overall**10%
*“Great quality and lights lasted ages”*
**Brightness/Shine/Glow**10%
*“in the dark they are brilliant”*
**Battery Inclusion**6%
*“Theres fantastic my grandsons luv them can anyone tell me size of batteries they take to replace them”*
**Size-Overall**6%
*“Perfect size for travel for a hen party surprise”*
**Advertised Vs Actual Product**5%
*“Better than expected”*
**Eco Friendliness**3%
*“Got these for our wedding DJ party - great fun, all worked and pleased they weren't all individually wrapped in plastic - made for a much quicker set up and better for the environment”*
**Durability**3%
*“great when lasted”*
**Battery Life**2%
*“Long lasting battery”*
### **What buyers complain about **
**Quality-Overall**29%
*“Not good quality”*
**Durability**15%
*“1 broke within an hour of use”*
**Battery Life**14%
*“Battery didnt last long”*
**Brightness/Shine/Glow**12%
*“The ones that did were not bright”*
**Functionality-Overall**8%
*“Ordered 30. 3 didn't work”*
**Advertised Vs Actual Product**3%
*“Nothing like the photos”*
**Safety Standards**3%
*“not for young kids as Id have safety concerns”*
**Size-Overall**3%
*“Light small”*
### **Top return reasons **
**Size-Overall**38%
**Quality-Overall**13%
**Strength**9%
**Advertised Vs Actual Product**7%
**Battery Inclusion**5%
**Functionality-Overall**5%
**Defective Material/Parts**5%
**Brightness/Shine/Glow**4%
**Value For Money**3%
**Battery Life**3%
## **Common questions**
- **Is foam glow sticks profitable to sell on Amazon United Kingdom?**
- The niche generates £159K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the foam glow sticks niche?**
- 10 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in foam glow sticks?**
- Top complaints mined from reviews: Quality-Overall, Durability, Battery Life. The return rate is 0.9%.
- **When does demand for foam glow sticks peak?**
- Demand peaks in Aug–Oct–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the foam glow sticks niche?**
- Listings span £5.11–£29.77; the average listing price is £16.30 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.
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