---
title: "Foam Board — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/foam-board"
last_updated: "2026-08-01T02:10:12.666Z"
locale: en
meta:
description: "Niche score 49/100 · £119K/yr market · 269K searches/yr · £10.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £119K/yr market · 269K searches/yr · £10.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foam Board — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **foam board**
**Skip it**
Soft demand (-6.6% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 22Conversion 50Competition 56Returns 88Price range 68Avg price 42Brand share 32Review moat 87Quality gap 68
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****259**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.22–£35.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.99**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£119K**
£119K/yr · 269K searches
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, foam board is a £119K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 49/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam board market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£137K–£165K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **79%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 88%
**Open market**
**12%**
- ASelected68% - Triplast5% - PROTECTAFILE5% - Cathedral Products4% - Evadow3% - STORM TRADING GROUP3% - Open — no brand owns it (11 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
6K4KSpike '24 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/foam-board/trend)
## **Top foam board search terms**
- **foam board**96K/yr-15.0%2.6% conv. - **polystyrene sheet**54K/yr-8.9%3.4% conv. - **a2 foam board**12K/yr+11.3%6.4% conv. - **styrofoam sheets**14K/yr-22.4%2.4% conv. - **foam boards**12K/yr-5.7%2.8% conv. - **a3 foam board**8K/yr+21.1%10.5% conv. - **white foam board**8K/yr+2.3%3.4% conv. - **foamboard**7K/yr+9.7%3.5% conv. - **foam board a2**7K/yr-0.3%6.0% conv. - **foam board a3**7K/yr+3.8%8.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/foam-board/search-terms)
## **Top foam board products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£10K12%£14K16%£19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ASelected 10 Pack A2 (594 X 420Mm) Foam Board 5Mm Thick Polystyrene Foam Sheet for Model Making Mounting Photos Presentations Arts and Crafts Projects (White)**ASelected**£11.14**4.1★65 rev](https://www.amazon.co.uk/dp/B0D9S29Q68) [2**ASelected 10 Pack 255 X 200Mm Foam Board 5Mm Thick Polystyrene Foam Sheet for Model Making Mounting Photos Presentations Arts and Crafts Projects (White)**ASelected**£5.89**4.5★56 rev](https://www.amazon.co.uk/dp/B0D5QRG2B5) [3**ASelected 10 Pack A3 (420 x 297mm) Foam Board 5mm Thick Polystyrene Foam Sheet for Model Making Mounting Photos Presentations Arts and Crafts Projects (White)**ASelected**£6.84**4.4★642 rev](https://www.amazon.co.uk/dp/B0C5CMML9V) [4**Aselected 10 PCS A4(210X297Mm) Kt Board 3Mm Thick Polystyrene Foam Board for Poster Making Model School Project Wedding Crafts Display (White)**ASelected**£5.91**4.3★158 rev](https://www.amazon.co.uk/dp/B0CG2VH8F6) [5**16 x A3 Foam Board - ASelected White 5mm Polystyrene Foam Sheet (297 × 420mm)**ASelected**£11.46**4.2★351 rev](https://www.amazon.co.uk/dp/B07GCYZCZY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A1 A2 A3 A4 A5 Foam Board - Black (Pack of 10) - Black -Foam Core Polystyrene - Photo Foam Board - for Presentation Mounting Arts & Crafts (White A3)**PROTECTAFILE**£8.41**72 rev1y ago](https://www.amazon.co.uk/dp/B0FJGDX75B) [**House of Card & Paper White Foam Board A2 Size 420x594x5mm 10 Sheets per Pack**House of Card & Paper**£13.19**10 rev1y ago](https://www.amazon.co.uk/dp/B0F7Y7JGFL) [**WYIPOLZI 16 Pack A3 White Foam Board 5mm Thickness Polystyrene Sheet Foam Board Sheets for Photo Framing Art Display and Handicraft (297x420mm)**WYIPOLZI**£13.10**3 rev1y ago](https://www.amazon.co.uk/dp/B0F5VLWMMC) [**PROTECTAFILE Tri-Fold Spotlight Foam Presentation Board 840 x 594mm(A1-A2) Ideal for Showcasing Artwork & Projects -Lightweight Fold Presentation Board Foldable Display for School (WHITE 1 PACK)**PROTECTAFILE**£9.89**16 rev1y ago](https://www.amazon.co.uk/dp/B0F5QVLRSB) [**TAIANJI 5 Pack Polystyrene Foam Boards High Density Craft Foam Sheets DIY Model Material xps Foam Board Rectangle Foamboard 30x20x2cm (White)**TAIANJI**£12.32**132 rev1y ago](https://www.amazon.co.uk/dp/B0F2DZCYT3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASelected 10 Pack A2 Foam Board 5mm Thick Black Polystyrene Foam Sheet for Model Making Mounting Photos Presentations Arts and Crafts Projects 594 X 420Mm**ASelected**£11.95**4.0★**▲ 102%**](https://www.amazon.co.uk/dp/B0D9S3VY4B) [**PROTECTAFILE Tri-Fold Spotlight Foam Presentation Board 840 x 594mm(A1-A2) Ideal for Showcasing Artwork & Projects -Lightweight Fold Presentation Board Foldable Display for School (WHITE 1 PACK)**PROTECTAFILE**£9.89**4.1★**▲ 88%**](https://www.amazon.co.uk/dp/B0F5QVLRSB) [**TAIANJI 5 Pack Polystyrene Foam Boards High Density Craft Foam Sheets DIY Model Material xps Foam Board Rectangle Foamboard 30x20x2cm (White)**TAIANJI**£12.32**4.5★**▲ 82%**](https://www.amazon.co.uk/dp/B0F2DZCYT3) [**WYIPOLZI 16 Pack A3 White Foam Board 5mm Thickness Polystyrene Sheet Foam Board Sheets for Photo Framing Art Display and Handicraft (297x420mm)**WYIPOLZI**£13.10**4.6★**▲ 81%**](https://www.amazon.co.uk/dp/B0F5VLWMMC) [**16 x A3 Foam Board - ASelected White 5mm Polystyrene Foam Sheet (297 × 420mm)**ASelected**£11.46**4.2★**▲ 52%**](https://www.amazon.co.uk/dp/B07GCYZCZY)
**~~View all trending →~~**
## **What buyers say about foam board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Great for making miniature models, easy to use, good price and quality”*
**Advertised Vs Actual Product**20%
*“As advertised”*
**Value For Money**8%
*“reasonably priced”*
**Ease Of Use**7%
*“easy use”*
**Material Quality**6%
*“Solid material”*
**Efficiency**4%
*“Worked well for my purpose”*
**Size-Overall**3%
*“Size good”*
**Durability**3%
*“Lightweight and durable”*
**Ease Of Cleaning**2%
*“These work well for all cleaning purposes”*
**Strength**2%
*“Good value and seem nice and strong”*
### **What buyers complain about **
**Quality-Overall**18%
*“Poor quality”*
**Strength**12%
*“Could be a little denser in construction”*
**Thickness**10%
*“Inconsistent thicknesses”*
**Paper Quality**9%
*“Not pvc coated just paper”*
**Advertised Vs Actual Product**8%
*“wrongly described”*
**Adhesion/Stickiness**8%
*“Poor Adhesion”*
**Durability**4%
*“It breaks up”*
**Foam**3%
*“Not foam board”*
**Drop/Impact Protection**3%
*“It was not well protected as advertised nor were the corners protected”*
**Functionality-Overall**2%
*“so neither really works for mounting photographs to a high standard”*
### **Top return reasons **
**Size-Overall**32%
**Material Quality**9%
**Foam**7%
**Quality-Overall**7%
**Strength**6%
**Advertised Vs Actual Product**5%
**Thin**4%
**Thickness**4%
**Defective Material/Parts**3%
**Hard Feel**3%
## **Common questions**
- **Is foam board profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 34 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the foam board niche?**
- 17 brands and 28 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in foam board?**
- Top complaints mined from reviews: Quality-Overall, Strength, Thickness. The return rate is 1.4%.
- **When does demand for foam board peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the foam board niche?**
- Listings span £5.22–£35.67; the average listing price is £10.99 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.
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