---
title: "Flymo Lawnmowers — £1.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/flymo-lawnmowers"
last_updated: "2026-08-01T00:01:01.348Z"
locale: en
meta:
description: "Niche score 56/100 · £1.0M/yr market · 361K searches/yr · £83.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £1.0M/yr market · 361K searches/yr · £83.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Flymo Lawnmowers — £1.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **flymo lawnmowers**
**Launch it**
A $1.0M/yr market growing +27.9% this quarter with returns at 1.4% — clears our launch bar.
Market size 78Growth 55Conversion 43Competition 43Returns 86Price range 34Avg price 81Brand share 0Review moat 41Quality gap 86
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£83.16**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£1.0M**
£1.0M/yr · 361K searches
**Growth**
**Good****+27.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,394.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£42.01–£214.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, flymo lawnmowers is a £1.0M/yr Amazon United Kingdom market (361K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 56/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flymo lawnmowers market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£832K–£1.0M**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**0%**
- Flymo91% - BLACK+DECKER7% - LawnMaster2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.9% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 14.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/flymo-lawnmowers/trend)
## **Top flymo lawnmowers search terms**
- **flymo lawnmowers**161K/yr+48.4%3.6% conv. - **flymo**59K/yr+18.9%2.6% conv. - **hover mower**50K/yr+28.4%2.3% conv. - **flymo hover mowers**28K/yr-28.9%4.5% conv. - **flymo lawnmower**20K/yr+41.8%3.0% conv. - **cordless hover mower**8K/yr+53.8%0.7% conv. - **fly mower lawn mower**6K/yr+158.5%3.6% conv. - **hover lawn mowers**8K/yr-11.9%0.9% conv. - **hover mower with grass box**6K/yr+27.7%2.3% conv. - **lawnmower flymo**5K/yr+37.3%4.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/flymo-lawnmowers/search-terms)
## **Top flymo lawnmowers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£103K20%£207K30%£310K40%£414K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Flymo Hover Vac 250 Electric Hover Collect Lawn Mower - 1400W 25cm Cutting Width 15L Grass Box Ambidextrous Handles Folds Flat Orange and Grey**Flymo**£58.91**4.1★5,336 rev](https://www.amazon.co.uk/dp/B07KGXMFYP) [2**Flymo EasiGlide 300 Hover Collect Lawn Mower - 1700W/1900W Motor 30cm Cutting Width 20 Litre Grass Box Folds Flat 10m Cable Length Orange and Grey**Flymo**£74.60**4.1★4,717 rev](https://www.amazon.co.uk/dp/B08W9Z27Q4) [3**Flymo EasiGlide Plus 360V Hover Collect Lawn Mower - 1800W Motor 36cm Cutting Width 26 Litre Grass Box Folds Flat 10m Cable Length Orange and Grey**Flymo**£95.75**4.0★2,580 rev](https://www.amazon.co.uk/dp/B08W9C57TT) [4**Flymo Speedi-Mo 360C Electric Wheeled Lawn Mower 1500 W Cutting Width 36 cm Orange/black**Flymo**£84.66**4.6★6,638 rev](https://www.amazon.co.uk/dp/B01N39MZP3) [5**BLACK+DECKER Electric Hover Mower with 30cm Deck 1200W Corded Compact Lightweight BEMWH551-GB**BLACK+DECKER**£42.01**4.2★1,005 rev](https://www.amazon.co.uk/dp/B07Q132SQ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LawnMaster 33cm Hover Lawnmower Powerful 1600W Motor Lightweight easy to push mulching hovering mower. Non-Collect Traditional Hover Collapses for easy storage 2 year guarantee**LawnMaster**£54.04**37 rev5mo ago](https://www.amazon.co.uk/dp/B0GL8NC8P7) [**Flymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m**Flymo**£124.48**255 rev7mo ago](https://www.amazon.co.uk/dp/B0G86TK4VK) [**Flymo 36V EasiHover Hover Collect Lawnmower - with 18V x 4.0Ah Battery and Charger Included**Flymo**£214.66**52 rev7mo ago](https://www.amazon.co.uk/dp/B0G88FBNYM) [**Flymo EasiGlide 360V Hover Collect Lawn Mower - 1800 W Motor 36 cm Cutting Width 26 Litre Grass Box Folds Flat 10 m Cable Length Orange and Grey**Flymo**£89.99**966 rev2y ago](https://www.amazon.co.uk/dp/B0D34PYX2V) [**Flymo SimpliMow 320V Wheeled Electric Lawnmower - 1300 W Motor 32 cm Cutting Width 30 Litre Grass Box Soft Grip Handles Orange and Grey**Flymo**£61.85**370 rev3y ago](https://www.amazon.co.uk/dp/B0BT7XX3SS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flymo EasiGlide 360V Hover Collect Lawn Mower - 1800 W Motor 36 cm Cutting Width 26 Litre Grass Box Folds Flat 10 m Cable Length Orange and Grey**Flymo**£89.99**4.2★**▲ 115%**](https://www.amazon.co.uk/dp/B0D34PYX2V) [**Flymo SimpliCompact 300 Wheeled Electric Lawnmower - 1000 W Motor 30 cm Cutting Width 30 Litre Grass Box Close Edge Cutting**Flymo**£58.17**4.1★**▲ 76%**](https://www.amazon.co.uk/dp/B0BT7YB6HJ) [**LawnMaster 33cm Hover Lawnmower Powerful 1600W Motor Lightweight easy to push mulching hovering mower. Non-Collect Traditional Hover Collapses for easy storage 2 year guarantee**LawnMaster**£54.04**4.1★**▲ 38%**](https://www.amazon.co.uk/dp/B0GL8NC8P7) [**Flymo SimpliMow 320V Wheeled Electric Lawnmower - 1300 W Motor 32 cm Cutting Width 30 Litre Grass Box Soft Grip Handles Orange and Grey**Flymo**£61.85**3.9★**▲ 37%**](https://www.amazon.co.uk/dp/B0BT7XX3SS) [**Flymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m**Flymo**£124.48**4.2★**▲ 33%**](https://www.amazon.co.uk/dp/B0G86TK4VK)
**~~View all trending →~~**
## **What buyers say about flymo lawnmowers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**14%
*“Ease of use”*
**Weight Light**13%
*“I like the lightweight construction”*
**Value For Money**12%
*“Good for price”*
**Quality-Overall**11%
*“how theres a nice balance of build quality”*
**Assembly/Installation**11%
*“Easy to assemble”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Battery Life**3%
*“The battery life is impressive”*
**Cutting/Trimming**2%
*“Good cut easy to handle”*
**Size-Overall**2%
*“Size compact”*
**Compactness**2%
*“I do like the compact storage”*
### **What buyers complain about **
**Quality-Overall**13%
*“Poor quality”*
**Durability**8%
*“durability is dodgy”*
**Battery Life**6%
*“battery life is short”*
**Strength**6%
*“Flimsy,”*
**Size-Overall**6%
*“cant get anything else to fit”*
**Ease Of Use**5%
*“this is difficult to manage”*
**Functionality-Overall**5%
*“Not working”*
**Assembly/Installation**5%
*“A bit tricky to assemble”*
**Value For Money**3%
*“Not worth getting”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions are awful and the overall product is cheap and badly designed”*
### **Top return reasons **
**Functionality-Overall**21%
**Defective Material/Parts**14%
**Size-Overall**11%
**Mechanism Issues**7%
**Durability**5%
**Weight Heavy**5%
**Ease Of Use**4%
**Noise Level**4%
**Quality-Overall**3%
**Battery Life**3%
## **Common questions**
- **Is flymo lawnmowers profitable to sell on Amazon United Kingdom?**
- The niche generates £1.0M/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.9%. Flapen's verdict: Launch it (56/100).
- **How competitive is the flymo lawnmowers niche?**
- 3 brands and 50 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in flymo lawnmowers?**
- Top complaints mined from reviews: Quality-Overall, Durability, Battery Life. The return rate is 1.4%.
- **When does demand for flymo lawnmowers peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 14.4× the quietest.
- **What does it cost to enter the flymo lawnmowers niche?**
- Listings span £42.01–£214.66; the average listing price is £83.16 (sweet spot $15–$100). The average incumbent carries 2,394 reviews — the moat a new listing must climb.
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