---
title: "Fly Trap — £2.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/fly-trap"
last_updated: "2026-07-31T07:18:11.216Z"
locale: en
meta:
description: "Niche score 72/100 · £2.3M/yr market · 2.4M searches/yr · £7.58 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 72/100 · £2.3M/yr market · 2.4M searches/yr · £7.58 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Fly Trap — £2.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **fly trap**
**Launch it**
A $2.3M/yr market growing +748.3% this quarter with returns at 0.3% — clears our launch bar.
Market size 95Growth 100Conversion 95Competition 41Returns 99Price range 9Avg price 21Brand share 48Review moat 23Quality gap 96
**Growth**
**Incredible****+748.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Market size**
**Incredible****£2.3M**
£2.3M/yr · 2.4M searches
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****7,240.47**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.58**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.96–£16.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, fly trap is a £2.3M/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 72/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fly trap market data**
- **Units sold / yr**
- **250K–300K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£1.9M–£2.3M**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**18%**
- Zero In30% - RAM ONLINE18% - Torchtree13% - Super Ninja10% - BUG OFF6% - Haimist6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +748.3% search growth over the last 90 days.
250K150KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 22.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/fly-trap/trend)
## **Top fly trap search terms**
- **fly trap**800K/yr+634.8%9.0% conv. - **fly catcher**619K/yr>1,000%9.6% conv. - **fly catcher indoor**123K/yr+991.9%5.9% conv. - **fly traps indoor for home use**113K/yr+673.2%6.6% conv. - **fly traps**96K/yr+578.6%9.4% conv. - **fly**105K/yr+235.2%3.1% conv. - **fly paper**90K/yr+584.7%17.0% conv. - **fly papers for indoors**90K/yr+866.9%18.4% conv. - **fly trap indoor**56K/yr+880.1%4.9% conv. - **indoor fly trap**44K/yr>1,000%3.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/fly-trap/search-terms)
## **Top fly trap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£227K20%£454K30%£681K40%£908K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zero In Outdoor Fly Trap - Ready-Baited Fly Catcher Twin Pack - Non-Toxic Insect Trap to Attract & Trap Bugs - Suitable for Garden & Outdoor Use Lasts up to 2-3 Weeks**Zero In**£8.41**4.4★21,806 rev](https://www.amazon.co.uk/dp/B00VAGK1RU) [2**Ram 20 x Pesticide Free Fly Paper Sticky Fly Catchers Set for Indoor or Greenhouse**RAM ONLINE**£3.80**4.1★3,638 rev](https://www.amazon.co.uk/dp/B07Q25X1LL) [3**Torchtree Fly Trap 18 Pcs Fly Paper Fly Catcher Fly Traps indoor for Home Use Fly Strips Fly Catcher Indoor**Torchtree**£5.28**4.1★2,362 rev](https://www.amazon.co.uk/dp/B08DJ4B5D1) [4**Super Ninja Fruit Fly Trap - 2 pack Highly Effective Fruit Fly Killer for Home & Kitchen Up to 3 Weeks of Performance per Bottle Child & Pet Friendly**Super Ninja**£9.18**3.8★22,418 rev](https://www.amazon.co.uk/dp/B0963J155G) [5**Bugoff Sticky Fly Glue Trap Tape Pack of 18 Piece Drosophila Insect Flies Catcher Strips Fruit Fly Sticky Trap for Indoors Outdoors Garden House Greenhouse Home Use Red**BUG OFF**£4.17**3.9★4,212 rev](https://www.amazon.co.uk/dp/B0B2KL4QBQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAX STEM LED Light Trap Insecticide-Free Fly Catcher Indoor Fly Trap 24/7 Protection from Flies Gnats & Moths Pet & Child Safe Odourless No Residue 1 Kit - 1 Plug in Device and 1 Refill**MAX STEM**£8.67**815 rev1y ago](https://www.amazon.co.uk/dp/B0DYDXT79L) [**1ABOVE 8pcs Flying Insect Catcher Sticky Fly Trap Paper**1ABOVE**£2.96**386 rev1y ago](https://www.amazon.co.uk/dp/B0DZD1GV6R) [**30PCS Fly Paper Strips TRIITECH Sticky Fly Ribbons Traps Tape Trap Ribbons for Indoor and Outdoor**TRIITECH**£7.26**1,131 rev1y ago](https://www.amazon.co.uk/dp/B0DDH7TTBT) [**JKG 8 PACK STICKY FLY TRAP CATCHER - Super Sticky Killer Strips Tape | Catches Moth Flies Mosquitos Wasp Flying Insects Killer | Extra Sticky Indoor House & Garden Outdoor (Non-Toxic Papers)**JKG**£4.19**866 rev2y ago](https://www.amazon.co.uk/dp/B0CLPC6S8W) [**FERRIS 8 Pcs Pesticide Free Sticky Fly Catcher Traps Super Sticky Fly Paper Strips for Fruit Flies Mosquitoes Gnats Wasps and Flying Insects Indoor Outdoor Home Kitchen Garden**FERRIS**£4.72**1,109 rev3y ago](https://www.amazon.co.uk/dp/B0C8GB4MBG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Torchtree Fly Trap 18 Pcs Fly Paper Fly Catcher Fly Traps indoor for Home Use Fruit Fly Paper Fly Trap Fly Catcher Indoor**Torchtree**£4.79**4.0★**▲ 46%**](https://www.amazon.co.uk/dp/B0BZY7WVXT) [**FERRIS 8 Pcs Pesticide Free Sticky Fly Catcher Traps Super Sticky Fly Paper Strips for Fruit Flies Mosquitoes Gnats Wasps and Flying Insects Indoor Outdoor Home Kitchen Garden**FERRIS**£4.72**4.0★**▲ 43%**](https://www.amazon.co.uk/dp/B0C8GB4MBG) [**Zero In Ready Baited Disposable Fly Trap - Single-Use Water-Activated Fly Catcher - 4-Week Protection Easy Setup & Disposal with Hang-Tab - Attracts Flies Up to 10 Metres - Twin-pack**Zero In**£9.15**3.7★**▲ 29%**](https://www.amazon.co.uk/dp/B08XKM895K) [**Ram 20 x Pesticide Free Fly Paper Sticky Fly Catchers Set for Indoor or Greenhouse**RAM ONLINE**£3.80**4.1★**▲ 28%**](https://www.amazon.co.uk/dp/B07Q25X1LL) [**Zero In outdoor fly trap - ready-baited fly catcher multi pack x2 non-toxic insect trap to attract & trap bugs suitable for garden use lasts up to 2-3 weeks**Zero In**£16.13**4.4★**▲ 26%**](https://www.amazon.co.uk/dp/B0C65YHB4D)
**~~View all trending →~~**
## **What buyers say about fly trap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**28%
*“Perfect trap”*
**Quality-Overall**16%
*“This excellent product is 100% effective”*
**Advertised Vs Actual Product**10%
*“Just as advertised”*
**Value For Money**10%
*“Worth every penny”*
**Ease Of Use**6%
*“Easy and effective”*
**Adhesion/Stickiness**4%
*“They stick well”*
**Strength**4%
*“Seems very effective so far”*
**Assembly/Installation**2%
*“Really easy to set-up”*
**Smell**2%
*“It doesnt emit any odour”*
**Functionality-Overall**2%
*“Does the job well”*
### **What buyers complain about **
**Pest/Insect Control**28%
*“No flies caught”*
**Functionality-Overall**21%
*“poor results”*
**Adhesion/Stickiness**9%
*“Not sticky enough”*
**Value For Money**9%
*“Also, I find it pricey”*
**Quality-Overall**7%
*“Poor Quality”*
**Smell**4%
*“smells like poo”*
**Size-Overall**3%
*“These are small”*
**Ease Of Use**2%
*“Difficult to remove”*
**Durability**2%
*“had it a week”*
**Strength**1%
*“These break all too easily”*
### **Top return reasons **
**Functionality-Overall**36%
**Pest/Insect Control**15%
**Leak-Proof**12%
**Size-Overall**7%
**Defective Material/Parts**6%
**Adhesion/Stickiness**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Durability**3%
**Smell**2%
## **Common questions**
- **Is fly trap profitable to sell on Amazon United Kingdom?**
- The niche generates £2.3M/yr across 19 tracked products. 90-day search growth is +748.3%. Flapen's verdict: Launch it (72/100).
- **How competitive is the fly trap niche?**
- 14 brands and 49 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in fly trap?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Adhesion/Stickiness. The return rate is 0.3%.
- **When does demand for fly trap peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 22.6× the quietest.
- **What does it cost to enter the fly trap niche?**
- Listings span £2.96–£16.13; the average listing price is £7.58 (sweet spot $15–$100). The average incumbent carries 7,240 reviews — the moat a new listing must climb.
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