---
title: "Fly Paper — £495K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/fly-paper"
last_updated: "2026-08-01T02:06:45.287Z"
locale: en
meta:
description: "Niche score 64/100 · £495K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £495K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fly Paper — £495K/yr Amazon UK Niche (2026) - Flapen"
---
# **fly paper**
**Worth a look**
Shows demand growing +703.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 100Conversion 100Competition 23Returns 100Price range 0Avg price 15Brand share 51Review moat 39Quality gap 90
**Growth**
**Incredible****+703.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****25.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£495K**
£495K/yr · 355K searches
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,572.08**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.40**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.18–£8.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, fly paper is a £495K/yr Amazon United Kingdom market (355K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 64/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fly paper market data**
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£432K–£540K**
- units × avg price
- **Conversion rate**
- **25.8%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**18%**
- RAM ONLINE39% - BUG OFF9% - Haimist9% - Zero In9% - JKG8% - TRIITECH7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +703.5% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 24.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/fly-paper/trend)
## **Top fly paper search terms**
- **fly paper**90K/yr+584.7%19.9% conv. - **fly papers for indoors**90K/yr+866.9%21.3% conv. - **fly tape**43K/yr+763.0%22.4% conv. - **fly strips**36K/yr>1,000%22.1% conv. - **fly papers**19K/yr+848.0%20.1% conv. - **fly strips sticky indoor**15K/yr+818.9%24.4% conv. - **fly tape sticky indoor**13K/yr+894.5%23.3% conv. - **fly papers for indoors sticky**15K/yr+235.0%19.1% conv. - **sticky fly paper**10K/yr+619.8%13.9% conv. - **fly paper strips**8K/yr+660.5%14.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/fly-paper/search-terms)
## **Top fly paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£49K20%£99K30%£148K40%£198K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ram 20 x Pesticide Free Fly Paper Sticky Fly Catchers Set for Indoor or Greenhouse**RAM ONLINE**£3.80**4.1★3,638 rev](https://www.amazon.co.uk/dp/B07Q25X1LL) [2**Bugoff Sticky Fly Glue Trap Tape Pack of 18 Piece Drosophila Insect Flies Catcher Strips Fruit Fly Sticky Trap for Indoors Outdoors Garden House Greenhouse Home Use Red**BUG OFF**£4.17**3.9★4,212 rev](https://www.amazon.co.uk/dp/B0B2KL4QBQ) [3**Haimist 16 Pesticide Free Fly Paper Sticky Fly Catchers Set for Indoor or Greenhouse use (16 Pack)**Haimist**£7.04**4.0★15,081 rev](https://www.amazon.co.uk/dp/B07G37SVBM) [4**JKG 8 PACK STICKY FLY TRAP CATCHER - Super Sticky Killer Strips Tape | Catches Moth Flies Mosquitos Wasp Flying Insects Killer | Extra Sticky Indoor House & Garden Outdoor (Non-Toxic Papers)**JKG**£4.19**4.0★866 rev](https://www.amazon.co.uk/dp/B0CLPC6S8W) [5**FERRIS 8 Pcs Pesticide Free Sticky Fly Catcher Traps Super Sticky Fly Paper Strips for Fruit Flies Mosquitoes Gnats Wasps and Flying Insects Indoor Outdoor Home Kitchen Garden**FERRIS**£4.72**4.0★1,109 rev](https://www.amazon.co.uk/dp/B0C8GB4MBG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fly Catcher Sticky Rolls - 16 Pack Sticky Fly Trap Tape Strips for Moth Flies Mosquitos Wasp and Ants - Extra Sticky Fly Papers for Indoors and Outdoors**Pest strike**£8.29**18 rev7mo ago](https://www.amazon.co.uk/dp/B0G66HNWXJ) [**18PCS Fly Paper Strips TRIITECH Sticky Fly Ribbons Traps Tape Trap Ribbons for Indoor and Outdoor**TRIITECH**£5.81**1,131 rev11mo ago](https://www.amazon.co.uk/dp/B0FP4STB48) [**30PCS Fly Paper Strips TRIITECH Sticky Fly Ribbons Traps Tape Trap Ribbons for Indoor and Outdoor**TRIITECH**£7.26**1,131 rev1y ago](https://www.amazon.co.uk/dp/B0DDH7TTBT) [**JKG 8 PACK STICKY FLY TRAP CATCHER - Super Sticky Killer Strips Tape | Catches Moth Flies Mosquitos Wasp Flying Insects Killer | Extra Sticky Indoor House & Garden Outdoor (Non-Toxic Papers)**JKG**£4.19**866 rev2y ago](https://www.amazon.co.uk/dp/B0CLPC6S8W) [**FERRIS 8 Pcs Pesticide Free Sticky Fly Catcher Traps Super Sticky Fly Paper Strips for Fruit Flies Mosquitoes Gnats Wasps and Flying Insects Indoor Outdoor Home Kitchen Garden**FERRIS**£4.72**1,109 rev3y ago](https://www.amazon.co.uk/dp/B0C8GB4MBG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fly Catcher Sticky Rolls - 16 Pack Sticky Fly Trap Tape Strips for Moth Flies Mosquitos Wasp and Ants - Extra Sticky Fly Papers for Indoors and Outdoors**Pest strike**£8.29**4.0★**▲ 57%**](https://www.amazon.co.uk/dp/B0G66HNWXJ) [**Torchtree Fly Trap 18 Pcs Fly Paper Fly Catcher Fly Traps indoor for Home Use Fruit Fly Paper Fly Trap Fly Catcher Indoor**Torchtree**£4.79**4.0★**▲ 40%**](https://www.amazon.co.uk/dp/B0BZY7WVXT) [**FERRIS 8 Pcs Pesticide Free Sticky Fly Catcher Traps Super Sticky Fly Paper Strips for Fruit Flies Mosquitoes Gnats Wasps and Flying Insects Indoor Outdoor Home Kitchen Garden**FERRIS**£4.72**4.0★**▲ 28%**](https://www.amazon.co.uk/dp/B0C8GB4MBG) [**18PCS Fly Paper Strips TRIITECH Sticky Fly Ribbons Traps Tape Trap Ribbons for Indoor and Outdoor**TRIITECH**£5.81**4.2★**▲ 24%**](https://www.amazon.co.uk/dp/B0FP4STB48) [**Ram 20 x Pesticide Free Fly Paper Sticky Fly Catchers Set for Indoor or Greenhouse**RAM ONLINE**£3.80**4.1★**▲ 14%**](https://www.amazon.co.uk/dp/B07Q25X1LL)
**~~View all trending →~~**
## **What buyers say about fly paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent Quality”*
**Pest/Insect Control**16%
*“great for catching the flies”*
**Value For Money**14%
*“Good for the money”*
**Advertised Vs Actual Product**12%
*“Just as advertised”*
**Ease Of Use**9%
*“Easy to use”*
**Adhesion/Stickiness**9%
*“Sticks to everything”*
**Strength**6%
*“they are sturdy”*
**Smell**2%
*“no unpleasant odor”*
**Spray/Flow**1%
*“fly spray works better”*
**Functionality-Overall**1%
*“Does the job well”*
### **What buyers complain about **
**Pest/Insect Control**24%
*“Has not caught any flies”*
**Adhesion/Stickiness**22%
*“Sticky”*
**Quality-Overall**13%
*“Reduced quality”*
**Functionality-Overall**9%
*“Didnt work”*
**Ease Of Use**6%
*“Difficult to open out”*
**Durability**3%
*“broke easily”*
**Strength**3%
*“These break all too easily”*
**Value For Money**3%
*“Total waste of money no matter how cheap they are”*
**Advertised Vs Actual Product**2%
*“Doesnt do what it says on the box”*
**Assembly/Installation**2%
*“the setup required is aboslutely terrible”*
### **Top return reasons **
**Functionality-Overall**36%
**Pest/Insect Control**18%
**Quality-Overall**12%
**Adhesion/Stickiness**9%
**Durability**5%
**Mounting**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**2%
**Ease Of Cleaning**2%
**Value For Money**1%
## **Common questions**
- **Is fly paper profitable to sell on Amazon United Kingdom?**
- The niche generates £495K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +703.5%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the fly paper niche?**
- 10 brands and 35 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in fly paper?**
- Top complaints mined from reviews: Pest/Insect Control, Adhesion/Stickiness, Quality-Overall. The return rate is 0.1%.
- **When does demand for fly paper peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 24.1× the quietest.
- **What does it cost to enter the fly paper niche?**
- Listings span £3.18–£8.29; the average listing price is £5.40 (sweet spot $15–$100). The average incumbent carries 2,572 reviews — the moat a new listing must climb.
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