---
title: "Trend — flower garlands - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/flower-garlands/trend"
last_updated: "2026-08-01T03:12:02.776Z"
locale: en
meta:
  description: "Niche score 58/100 · £101K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £101K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — flower garlands - Flapen"
---

# **flower garlands**

**Worth a look**

Shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 40Conversion 42Competition 77Returns 74Price range 41Avg price 29Brand share 94Review moat 61Quality gap 88

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,075.94**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£3.54–£22.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+11.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£9.46**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£101K**

£101K/yr · 321K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")