---
title: "Trend — flea treatment for house - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/flea-treatment-for-house/trend"
last_updated: "2026-08-01T01:33:25.535Z"
locale: en
meta:
  description: "Niche score 54/100 · £1.1M/yr market · 363K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £1.1M/yr market · 363K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — flea treatment for house - Flapen"
---

# **flea treatment for house**

**Worth a look**

Shows searches that convert (17.6% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 79Growth 77Conversion 99Competition 0Returns 98Price range 68Avg price 80Brand share 0Review moat 19Quality gap 23

**Conversion**

**Incredible****17.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£16.80**

avg listing price — sweet spot $15–$100

**Market size**

**Great****£1.1M**

£1.1M/yr · 363K searches

**Growth**

**Great****+64.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****£11.52–£22.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****15,537**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand