---
title: "Trend — flea spray for the home - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/flea-spray-for-the-home/trend"
last_updated: "2026-07-31T19:41:15.352Z"
locale: en
meta:
  description: "Niche score 68/100 · £2.1M/yr market · 1.2M searches/yr · £12.75 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · £2.1M/yr market · 1.2M searches/yr · £12.75 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — flea spray for the home - Flapen"
---

# **flea spray for the home**

**Launch it**

A $2.1M/yr market growing +71.6% this quarter with returns at 0.3% — clears our launch bar.

Market size 95Growth 80Conversion 96Competition 24Returns 99Price range 51Avg price 56Brand share 45Review moat 24Quality gap 76

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****£2.1M**

£2.1M/yr · 1.2M searches

**Growth**

**Great****+71.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.75**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£5.44–£24.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****5,747.41**

avg incumbent reviews — the moat a new listing must climb