---
title: "Search terms — flags - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/flags/search-terms"
last_updated: "2026-08-01T02:05:09.553Z"
locale: en
meta:
  description: "Niche score 55/100 · £55K/yr market · 355K searches/yr · £7.19 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £55K/yr market · 355K searches/yr · £7.19 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — flags - Flapen"
---

# **flags**

**Worth a look**

Shows low returns (0.1%), but a small market ($55K/yr) keeps it on the watch list.

Market size 14Growth 71Conversion 27Competition 77Returns 99Price range 24Avg price 20Brand share 88Review moat 63Quality gap 38

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Growth**

**Good****+53.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****997.61**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****£3.16–£18.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£7.19**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£55K**

£55K/yr · 355K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")