---
title: "Fish Slice — £103K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/fish-slice"
last_updated: "2026-07-31T23:57:47.272Z"
locale: en
meta:
description: "Niche score 59/100 · £103K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £103K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fish Slice — £103K/yr Amazon UK Niche (2026) - Flapen"
---
# **fish slice**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 11Conversion 95Competition 82Returns 98Price range 62Avg price 21Brand share 95Review moat 64Quality gap 50
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Good****926.43**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.39–£34.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£103K**
£103K/yr · 110K searches
**Avg price**
**Bad****£7.40**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-27.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, fish slice is a £103K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fish slice market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£74K–£93K**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#253**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**39%**
Top 20: 82%
**Top-5 click share**
**33%**
Top 20: 75%
**Open market**
**56%**
- Chef Aid10% - Herogo9% - Mercer Culinary8% - MasterClass6% - Tala5% - BUNDLEPRO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/fish-slice/trend)
## **Top fish slice search terms**
- **fish slice**68K/yr-24.0%8.9% conv. - **fish slice for non stick pans**12K/yr+9.8%11.2% conv. - **silicone fish slice**10K/yr-30.3%7.8% conv. - **plastic fish slice**4K/yr-27.5%14.9% conv. - **fish slice spatula**15K/yr-77.6%5.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/fish-slice/search-terms)
## **Top fish slice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£6K9%£9K12%£12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mercer Culinary Praxis 6 x 3-Inch Fish Turner Wood Handle Stainless Steel 38x10x3 cm Silver**Mercer Culinary**£9.94**4.6★618 rev](https://www.amazon.co.uk/dp/B01E3Q9CW8) [2**Chef Aid Stainless Steel Slotted Turner Ideal Spatula for kitchen and BBQ Slots allow for grease and oil drain before transfer fitted with easy store hanging loop Dishwasher Safe Silver 28cm long**Chef Aid**£3.94**4.4★194 rev](https://www.amazon.co.uk/dp/B00VFNIWNI) [3**MasterClass Slotted Turner Heat Resistant Non-Stick Fish Slice Durable and Easy to Clean 35.5 cm (14) Black**MasterClass**£5.09**4.4★1,351 rev](https://www.amazon.co.uk/dp/B07MQF547H) [4**Fish Spatula Herogo 2 Pieces Stainless Steel Fish Turner with ABS Solid Handle Metal Slotted Spatula Turner for Flipping Frying and Grilling Attached S Hooks Dishwasher Safe (11inch & 12.5inch)**Herogo**£7.68**4.5★241 rev](https://www.amazon.co.uk/dp/B08ZHTCMS4) [5**Tala Nylon Slotted Turner with Stainless Steel Handle Ideal for use with Non-Stick Kitchenware Non-Scratch Dishwasher Safe Essential Kitchen Spatula for use When Frying or Cooking Black**Tala**£3.39**4.1★80 rev](https://www.amazon.co.uk/dp/B08HM2GPSL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stainless Steel Slotted BBQ Shovel - Professional Non-Stick Fish Spatula with Heat-Resistant Stainless Steel Handle for Grilling Outdoor Cooking**HengChen**£5.41**4 rev10mo ago](https://www.amazon.co.uk/dp/B0FQC34CH8) [**Herogo Silicone Spatula 2-Piece Slotted Fish Turner Spatula Set for Cooking Heat Resistant Kitchen Utensils for Flipping Egg Pancakes Burgers Non-Toxic and Non-Stick Dishwasher Safe - Black**Herogo**£5.59**58 rev1y ago](https://www.amazon.co.uk/dp/B0FGXZRPSC) [**Herogo Silicone Spatula 2 Pieces Non-Stick Spatula Turner Set for Cooking Heat Resistant Silicone Slotted Turner Utensils for Cookware Pan Easy Clean Dishwasher Safe Blue**Herogo**£6.42**58 rev1y ago](https://www.amazon.co.uk/dp/B0F1MYLZQY) [**Buaak Silicone Spatula - Non-Stick Fish Slice Turner and Egg Flipper With 600F Heat-Resistant Slotted Design for Cooking or Baking Black**Buaak**£7.31**13 rev1y ago](https://www.amazon.co.uk/dp/B0DT16S4Y4) [**Vicloon Silicone Spatula 2 Pcs Silicone Solid Turner Non Stick Slotted Spatula Set High Heat Resistant BPA Free Cooking Utensils Black Silicone Spatula for Fish Egg Pancake - Silicone**Vicloon**£6.27**220 rev2y ago](https://www.amazon.co.uk/dp/B0CCF1PR5S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stainless Steel Slotted BBQ Shovel - Professional Non-Stick Fish Spatula with Heat-Resistant Stainless Steel Handle for Grilling Outdoor Cooking**HengChen**£5.41**4.4★**▲ 205%**](https://www.amazon.co.uk/dp/B0FQC34CH8) [**Joyfair Silicone Spatula Stainless Steel Spatula Pack of 2 Cooking Turner/Non Stick Kitchen Slotted Utensil Set Ideal for Fish Eggs Pancakes Heat Resistant & Dishwasher Safe Black**Joyfair**£5.92**4.6★**▲ 172%**](https://www.amazon.co.uk/dp/B0C2VJCDWZ) [**Herogo Silicone Spatula 2-Piece Slotted Fish Turner Spatula Set for Cooking Heat Resistant Kitchen Utensils for Flipping Egg Pancakes Burgers Non-Toxic and Non-Stick Dishwasher Safe - Black**Herogo**£5.59**4.4★**▲ 153%**](https://www.amazon.co.uk/dp/B0FGXZRPSC) [**Tala Nylon Slotted Turner with Stainless Steel Handle Ideal for use with Non-Stick Kitchenware Non-Scratch Dishwasher Safe Essential Kitchen Spatula for use When Frying or Cooking Black**Tala**£3.39**4.1★**▲ 84%**](https://www.amazon.co.uk/dp/B08HM2GPSL) [**Fish Spatula Herogo 2 Pieces Stainless Steel Fish Turner with ABS Solid Handle Metal Slotted Spatula Turner for Flipping Frying and Grilling Attached S Hooks Dishwasher Safe (11inch & 12.5inch)**Herogo**£7.68**4.5★**▲ 69%**](https://www.amazon.co.uk/dp/B08ZHTCMS4)
**~~View all trending →~~**
## **What buyers say about fish slice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Best quality”*
**Value For Money**14%
*“this is cheaper”*
**Strength**10%
*“Sturdy and easy to clean”*
**Advertised Vs Actual Product**8%
*“does the job”*
**Ease Of Cleaning**7%
*“clean after a busy meal”*
**Ease Of Use**6%
*“Easy to use”*
**Size-Overall**3%
*“Its a good size”*
**Frying Quality**1%
*“not scratching frying pan”*
**Durability**1%
*“Theyre amazing still look brand new”*
**Heat Resistance**1%
*“well insulated against heat”*
### **What buyers complain about **
**Quality-Overall**22%
*“Not good enough”*
**Durability**15%
*“Fell apart”*
**Strength**11%
*“Very flimsy”*
**Heating**9%
*“Do not leave these in a hot pan in any way”*
**Heat Resistance**6%
*“The handles are made of non-heat resistant plastic”*
**Thickness**5%
*“odd shapes and too thick at edges to get under eggs”*
**Ease Of Use**4%
*“However I found this really awkward to hold”*
**Size-Overall**3%
*“Too small to flip burgers”*
**Dishwasher Safe**3%
*“crumbled after going through the dishwasher seemed pretty decent before the dishwasher”*
**Weight Heavy**3%
*“Very heavy and unwieldy to use and won't fit into my cutlery drawer”*
### **Top return reasons **
**Size-Overall**48%
**Quality-Overall**12%
**Material Quality**4%
**Strength**3%
**Handle Quality**3%
**Sharpness**3%
**Scratch Resistance**3%
**Thin**2%
**Ease Of Use**2%
**Value For Money**2%
## **Common questions**
- **Is fish slice profitable to sell on Amazon United Kingdom?**
- The niche generates £103K/yr across 51 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the fish slice niche?**
- 43 brands and 86 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in fish slice?**
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.4%.
- **When does demand for fish slice peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the fish slice niche?**
- Listings span £3.39–£34.16; the average listing price is £7.40 (sweet spot $15–$100). The average incumbent carries 926 reviews — the moat a new listing must climb.
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