---
title: "Fireworks — £43K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/fireworks"
last_updated: "2026-08-01T00:44:12.157Z"
locale: en
meta:
description: "Niche score 44/100 · £43K/yr market · 500K searches/yr · £12.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £43K/yr market · 500K searches/yr · £12.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fireworks — £43K/yr Amazon UK Niche (2026) - Flapen"
---
# **fireworks**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 11Growth 23Conversion 9Competition 44Returns 99Price range 47Avg price 51Brand share 40Review moat 67Quality gap 89
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****831.86**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.08**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.62–£24.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£43K**
£43K/yr · 500K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, fireworks is a £43K/yr Amazon United Kingdom market (500K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fireworks market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£97K–£121K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#2,550**
- **Page quality**
- **0%**
- **Prime**
- **27%**
- **Sponsored**
- **64%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**81%**
Top 20: 96%
**Top-5 click share**
**59%**
Top 20: 98%
**Open market**
**15%**
- Inevitable Party39% - EXCLUSIVE ONLINE25% - HS7% - Peterkin5% - Ivtivfu4% - B4E4% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
90K70KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 22.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/fireworks/trend)
## **Top fireworks search terms**
- **fireworks**268K/yr+14.2%0.6% conv. - **firework**23K/yr-14.0%0.2% conv. - **indoor fireworks**55K/yr-31.4%3.9% conv. - **fireworks outdoor**86K/yr-40.2%0.7% conv. - **fireworks rockets**13K/yr-11.2%0.0% conv. - **indoor fireworks uk**10K/yr-51.5%6.3% conv. - **outdoor fireworks**5K/yr-28.3%0.0% conv. - **silent fireworks**5K/yr+33.3%2.6% conv. - **firworks**3K/yr+33.0%0.0% conv. - **fireworks outdoor rockets**4K/yr-52.5%0.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/fireworks/search-terms)
## **Top fireworks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£9K30%£13K40%£17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EXCLUSIVE ONLINE Home Family Party Selection Box - 48 Pieces**EXCLUSIVE ONLINE**£24.92**3.8★176 rev](https://www.amazon.co.uk/dp/B09TT4C9F6) [2**Inevitable Party Diwali Firework Selection Box - 60 Fireworks plus 25 Handheld Sparklers - CAT F1 Low Hazard**Inevitable Party**£20.55**3.3★15 rev](https://www.amazon.co.uk/dp/B0FDXBZXMV) [3**Inevitable Party 9 Crackling Balls of Fire - Novelty Outdoor Fireworks for Parties Bonfire Night Halloween (1 Box)**Inevitable Party**£8.81**4.3★213 rev](https://www.amazon.co.uk/dp/B09YDH81XQ) [4**Indoor Fireworks Bumper Packs 4th Generation Party Set with Black Mamba Snakes Banging Bogies Sparklers Ice Fountains Trafalgar Fireworks**HS**£12.44**3.7★1,295 rev](https://www.amazon.co.uk/dp/B00F94C4F6) [5**Multipack Party Favour Novelty Pyrotechnics | 9 x Crackling Balls of Fire 9 x Flash Gordon Strobe Pellets 9 x Tasmanian Devils Ground Spinners and 6 x Spinning Crackling Saucers | Low Hazard 1.4s**Inevitable Party**£19.23**3.6★11 rev](https://www.amazon.co.uk/dp/B0FV8Y48LH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**B4E Pack of 2 Indoor Fireworks Bumper Packs 4th Generation Party Set with Black Mamba Snakes Banging Bogies Sparklers Ice Fountains**B4E**£20.67**8 rev9mo ago](https://www.amazon.co.uk/dp/B0FW4K19MT) [**Multipack Party Favour Novelty Pyrotechnics | 9 x Crackling Balls of Fire 9 x Flash Gordon Strobe Pellets 9 x Tasmanian Devils Ground Spinners and 6 x Spinning Crackling Saucers | Low Hazard 1.4s**Inevitable Party**£19.23**11 rev9mo ago](https://www.amazon.co.uk/dp/B0FV8Y48LH) [**5PCS Colour Changing Fire Powder Fireworks Fire Colour Changing Powder F-Ire Pit Accessories Campfire Color Chang-Ing Po-Wder Long-Lasting Burning Colourful Flame For Outdoor Events Bonfires**Yoowan**£4.89**5 rev1y ago](https://www.amazon.co.uk/dp/B0FG7KVTQ3) [**Inevitable Party Diwali Firework Selection Box - 60 Fireworks plus 25 Handheld Sparklers - CAT F1 Low Hazard**Inevitable Party**£20.55**15 rev1y ago](https://www.amazon.co.uk/dp/B0FDXBZXMV) [**SpektaTek Firework Variety Pack Crackling Balls Strobe Pellets Spinners & Saucers with 4 Ice Fountain Candles (Flash Gordon Strobe Pellets - Contains 9 Pellets)**SpektaTek**£7.88**4 rev1y ago](https://www.amazon.co.uk/dp/B0F9V2B9DD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EXCLUSIVE ONLINE Mystical Fire Fireworks - Pack of 8**EXCLUSIVE ONLINE**£12.46**4.4★**▲ 1000%**](https://www.amazon.co.uk/dp/B08M6DK6PF) [**SpektaTek Firework Variety Pack Crackling Balls Strobe Pellets Spinners & Saucers with 4 Ice Fountain Candles (Flash Gordon Strobe Pellets - Contains 9 Pellets)**SpektaTek**£7.88**3.3★**▲ 988%**](https://www.amazon.co.uk/dp/B0F9V2B9DD) [**Mystical Fire Dragon Flames Blue Flame Colorant Vibrant Long-Lasting Pulsating Blue Flame Color Changer for Indoor or Outdoor Use 25-gram Packets 6 Pack**Mystical Fire**£3.62**4.6★**▲ 738%**](https://www.amazon.co.uk/dp/B081NVR8RS) [**Indoor Fireworks Bumper Pack 4th Generation Party Set with Black Mamba Snakes Banging Bogies Sparklers Ice Fountains**--**£12.44**3.8★**▲ 288%**](https://www.amazon.co.uk/dp/B00C0T8ABK) [**Mystical Fire Dragon Flames Blue Flame Colorant Vibrant Long-Lasting Pulsating Blue Flame Color Changer for Indoor or Outdoor Use 25-gram Packets 10 Pack**Mystical Fire**£4.64**4.7★**▲ 202%**](https://www.amazon.co.uk/dp/B081NV4SQK)
**~~View all trending →~~**
## **What buyers say about fireworks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**52%
*“Family fun”*
**Quality-Overall**8%
*“Great product”*
**Color**7%
*“Very pretty”*
**Weather Proof**3%
*“Rainy day saviour”*
**Noise Level**3%
*“Superb a very loud bang”*
**Design-Overall**3%
*“Looks ok”*
**Display-Overall**3%
*“Works well easy use gives a good show”*
**Value For Money**3%
*“Theyre great value for money”*
**Storage Capacity**2%
*“Allow plenty space”*
**Durability**2%
*“Really pretty and last well, had great fun on bonfire night”*
### **What buyers complain about **
**Value For Money**25%
*“Too expensive for that things”*
**Noise Level**17%
*“It is quite noisy”*
**Suitable For Indoor**13%
*“Not for indoors”*
**Quality-Overall**11%
*“the quality control could be a bit better”*
**Fun/Entertainment Experience**8%
*“not fun for kids my kid ran off”*
**Battery Inclusion**4%
*“needs batteries”*
### **Top return reasons **
**Size-Overall**24%
**Functionality-Overall**22%
**Leak-Proof**12%
**Quality-Overall**9%
**Defective Material/Parts**7%
**Safety Standards**4%
**Advertised Vs Actual Product**4%
**Battery Inclusion**4%
**Mess Free**4%
**Durability**4%
## **Common questions**
- **Is fireworks profitable to sell on Amazon United Kingdom?**
- The niche generates £43K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the fireworks niche?**
- 11 brands and 27 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in fireworks?**
- Top complaints mined from reviews: Value For Money, Noise Level, Suitable For Indoor. The return rate is 0.2%.
- **When does demand for fireworks peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 22.4× the quietest.
- **What does it cost to enter the fireworks niche?**
- Listings span £3.62–£24.92; the average listing price is £12.08 (sweet spot $15–$100). The average incumbent carries 832 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)