---
title: "Fire Pit — £784K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/fire-pit"
last_updated: "2026-07-31T02:00:40.939Z"
locale: en
meta:
description: "Niche score 73/100 · £784K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 73/100 · £784K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fire Pit — £784K/yr Amazon UK Niche (2026) - Flapen"
---
# **fire pit**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 72Growth 81Conversion 14Competition 81Returns 98Price range 91Avg price 95Brand share 76Review moat 81Quality gap 58
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£38.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£10.48–£95.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+74.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Great****382.32**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****£784K**
£784K/yr · 1.8M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, fire pit is a £784K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 73/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire pit market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£571K–£761K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **28%**
- **Sponsored**
- **96%**
- **Out of stock**
- **13.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**59%**
Top 20: 91%
**Top-5 click share**
**34%**
Top 20: 72%
**Open market**
**37%**
- VonHaus22% - Yaheetech19% - Vivo Technologies8% - HH Home Hut5% - Garden Mile5% - KCT4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +74.1% search growth over the last 90 days.
90K70KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/fire-pit/trend)
## **Top fire pit search terms**
- **fire pit**839K/yr+90.8%0.8% conv. - **fire pits for garden**250K/yr+40.2%0.8% conv. - **firepit**169K/yr+66.6%0.9% conv. - **outdoor heaters & fire pits**90K/yr+217.1%0.1% conv. - **fire pit bbq**40K/yr+270.0%1.0% conv. - **firepits for outdoors**63K/yr+39.5%0.9% conv. - **garden fire pit**55K/yr+26.3%0.4% conv. - **outdoor fire pit**49K/yr+23.3%0.6% conv. - **fire pits**40K/yr+25.1%0.5% conv. - **fire pit with grill**28K/yr-13.5%0.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/fire-pit/search-terms)
## **Top fire pit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£24K6%£47K9%£71K12%£94K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yaheetech Outdoor Fire Pit 81cm Large Square Firepit 3-in-1 Heat-Resistant Metal Garden Stove for Barbecue Heating Cooling Drinks with Cover & Poker Black**Yaheetech**£47.94**4.5★630 rev](https://www.amazon.co.uk/dp/B0CZRYNLM3) [2**Square Fire Pit with BBQ Grill Metal Fire Pit BBQ with Mesh Lid & Poker Outdoor Garden Patio Heater Firepit Sturdy and Durable Iron Construction - Great for Camping Picnics or the Garden**Vivo Technologies**£21.34**4.5★445 rev](https://www.amazon.co.uk/dp/B099P1FLPL) [3**VonHaus Fire Pit Firepit for Outdoor Garden Patio Portable Lightweight with Geometric Design Brown Bronzed Steel Fire Poker & Mesh Guard Included Carry Handles Use Wood or Charcoal to Fuel**VonHaus**£45.86**4.7★1,363 rev](https://www.amazon.co.uk/dp/B06X9DX625) [4**HH Home Hut Fire Pit for Garden Portable Folding Outdoor Firepit with BBQ Grill Spark Guard Cover & Carry Bag 58cm Camping Fire Pit Bowl Alloy Steel Log Burner Heater for Patio and Campfire**HH Home Hut**£25.54**4.4★1,967 rev](https://www.amazon.co.uk/dp/B01N11K9A1) [5**Yaheetech Fire Pit for Garden Outdoor Firepit Hexagon Shaped Heavy Duty Large Fire Bowl with Mesh Poker Outside Patio Heater for Camping/Bonfire/Garden/Backyard/Poolside 60.5cm Black**Yaheetech**£49.18**4.6★818 rev](https://www.amazon.co.uk/dp/B08YDZXSK6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZENO Fire Pit BBQ Grill | Fire Pit With Cooking Grill And Mesh Lid | Firepit Outdoor Garden Patio Heater | Round Steel Fire Pits For Garden With Poker And Spark Guard | Fire Pits for Garden**ZENO**£19.92**15 rev5mo ago](https://www.amazon.co.uk/dp/B0GNNX5RPK) [**KCT Contemporary Square Garden Fire Pit with Lid Patio Heater and Log Burner**KCT**£20.29**12 rev1y ago](https://www.amazon.co.uk/dp/B0FH57X5MR) [**KCT Round Garden Fire Pit Traditional Patio Heater and Burner**KCT**£19.26**15 rev1y ago](https://www.amazon.co.uk/dp/B0F6TZFYZ5) [**Neo Large Black Outdoor Heater Fire Pit Bowl Garden Patio Grate Lid Poker BBQ Charcoal Log Wood Burner Bonfire Camping**Neo**£37.36**112 rev1y ago](https://www.amazon.co.uk/dp/B0F2219LDK) [**Keplin - Portable Folding Fire Pit with Lid & Carry Bag - Durable Stainless Steel 304 Firepit with BBQ Grill Food Safe & Dishwasher Safe for Garden Camping Patio & BBQs - 55x55x28cm Unfolded**KEPLIN**£26.33**77 rev1y ago](https://www.amazon.co.uk/dp/B0DRPLSHDW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keplin - Portable Folding Fire Pit with Lid & Carry Bag - Durable Stainless Steel 304 Firepit with BBQ Grill Food Safe & Dishwasher Safe for Garden Camping Patio & BBQs - 55x55x28cm Unfolded**KEPLIN**£26.33**4.5★**▲ 135%**](https://www.amazon.co.uk/dp/B0DRPLSHDW) [**Garden Mile Outdoor Fire Pit Bowl 58cm Large Round Steel Garden Fire Pit with Handles Portable Wood Burning Fire Bowl with 3 Legs Heat Resistant Powder Coated Firepit for Patio Camping Bonfire**Garden Mile**£29.40**4.5★**▲ 121%**](https://www.amazon.co.uk/dp/B08W5D6FZ5) [**Square Fire Pit with BBQ Grill Metal Fire Pit BBQ with Mesh Lid & Poker Outdoor Garden Patio Heater Firepit Sturdy and Durable Iron Construction - Great for Camping Picnics or the Garden**Vivo Technologies**£21.34**4.5★**▲ 96%**](https://www.amazon.co.uk/dp/B099P1FLPL) [**ZENO Fire Pit BBQ Grill | Fire Pit With Cooking Grill And Mesh Lid | Firepit Outdoor Garden Patio Heater | Round Steel Fire Pits For Garden With Poker And Spark Guard | Fire Pits for Garden**ZENO**£19.92**4.0★**▲ 92%**](https://www.amazon.co.uk/dp/B0GNNX5RPK) [**Evokk Square Fire Pit with BBQ Grill Heater Outdoor Garden Black Barbeque Metal Brazier Patio Decor Firepit Stove Portable Heat Mesh Cover for Camping or Picnics**EVOKK**£18.68**4.5★**▲ 84%**](https://www.amazon.co.uk/dp/B0DF5SYRLD)
**~~View all trending →~~**
## **What buyers say about fire pit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Excellent value for money”*
**Quality-Overall**18%
*“very good quality easy to put together”*
**Assembly/Installation**16%
*“Quick set up”*
**Size-Overall**9%
*“Good size”*
**Advertised Vs Actual Product**5%
*“works as promised”*
**Strength**4%
*“seems strong enough metal to last a few years”*
**Heating**3%
*“Great heat distribution”*
**Ease Of Use**3%
*“easy to use”*
**Design-Overall**3%
*“Stylish design”*
**Ease Of Cleaning**2%
*“easy to clean”*
### **What buyers complain about **
**Size-Overall**14%
*“Way too big”*
**Assembly/Installation**11%
*“Too difficult to assemble”*
**Quality-Overall**8%
*“What a horrible piece of garbage”*
**Durability**6%
*“Broke”*
**Flammable**6%
*“chokes you on smoke”*
**Rusts/Corrodes**6%
*“Rusty straight out of the box”*
**Value For Money**5%
*“At £59.99, its a bit pricey”*
**Instructions/User Manual/Troubleshooting**5%
*“Poor instruction,”*
**Thickness**4%
*“Extremely thin”*
**Metal Quality**3%
*“Don't buy item metal is all damaged shame I just opened it otherwise would of been sent straight back”*
### **Top return reasons **
**Size-Overall**43%
**Defective Material/Parts**8%
**Quality-Overall**7%
**Strength**5%
**Advertised Vs Actual Product**3%
**Grilling**3%
**Rusts/Corrodes**3%
**Value For Money**3%
**Assembly/Installation**2%
**Weight Heavy**2%
## **Common questions**
- **Is fire pit profitable to sell on Amazon United Kingdom?**
- The niche generates £784K/yr across 50 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +74.1%. Flapen's verdict: Worth a look (73/100).
- **How competitive is the fire pit niche?**
- 32 brands and 41 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in fire pit?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 0.3%.
- **When does demand for fire pit peak?**
- Demand peaks in Apr–May; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the fire pit niche?**
- Listings span £10.48–£95.14; the average listing price is £38.04 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.
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