---
title: "Fimo — £157K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/fimo"
last_updated: "2026-08-01T02:01:54.273Z"
locale: en
meta:
description: "Niche score 36/100 · £157K/yr market · 224K searches/yr · £10.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £157K/yr market · 224K searches/yr · £10.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fimo — £157K/yr Amazon UK Niche (2026) - Flapen"
---
# **fimo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 16Conversion 73Competition 27Returns 97Price range 33Avg price 37Brand share 0Review moat 24Quality gap 27
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.40**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£157K**
£157K/yr · 224K searches
**Price range**
**Okay****£2.92–£20.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,101.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fimo is a £157K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fimo market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£156K–£208K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- STAEDTLER92% - Shuttle Art4% - CiaraQ2% - Artecho2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/fimo/trend)
## **Top fimo search terms**
- **fimo**79K/yr-13.1%5.6% conv. - **fimo polymer clay**78K/yr-25.0%5.5% conv. - **fimo clay**29K/yr-17.1%4.7% conv. - **fimo professional polymer clay**9K/yr-10.9%3.9% conv. - **fimo soft**8K/yr-18.7%4.9% conv. - **polymer clay fimo**8K/yr-21.1%4.8% conv. - **fimo set**5K/yr-23.1%2.3% conv. - **fimo professional**3K/yr-15.4%2.7% conv. - **fimo clay set**3K/yr-24.4%4.2% conv. - **fimo sets for kids**2K/yr-36.1%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/fimo/search-terms)
## **Top fimo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£31K30%£47K40%£63K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STAEDTLER 8023 C12-1 FIMO Soft Oven Hardening Polymer Modelling Clay - Basic Assorted Colours (Pack of 12 x 25g Blocks)**STAEDTLER**£6.60**4.7★10,792 rev](https://www.amazon.co.uk/dp/B07N7H98HX) [2**Steadtler Fimo Soft Starter Pack 12 x 57 g Multicolour Blocks**STAEDTLER**£20.90**4.5★2,297 rev](https://www.amazon.co.uk/dp/B00QHE98VK) [3**STAEDTLER 8021-0 FIMO Soft Oven-Hardening Polymer Modelling Clay - White (1 x 454g Block)**STAEDTLER**£10.48**4.7★4,206 rev](https://www.amazon.co.uk/dp/B07NLQQBCP) [4**STAEDTLER 8020-0 FIMO Soft Oven-Hardening Polymer Modelling Clay - White (1 x 57g Block)**STAEDTLER**£2.92**4.6★9,981 rev](https://www.amazon.co.uk/dp/B000N6K69Q) [5**STAEDTLER 8023 C12-3 FIMO Soft Oven-Hardening Polymer Modelling Clay - Assorted Pastel Colours (Pack of 12 x 25g Blocks)**STAEDTLER**£8.81**4.7★10,792 rev](https://www.amazon.co.uk/dp/B07N7K954L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools**Artecho**£12.49**56 rev8mo ago](https://www.amazon.co.uk/dp/B0G1SVL2VP) [**STAEDTLER Polymer Modelling Clay - FIMO Professional - Oven Bake Clay - True Colours Pack of 6 x 57g Blocks - 6 Assorted Colours 8043 C6-1**STAEDTLER**£7.57**55 rev1y ago](https://www.amazon.co.uk/dp/B0DL5XS7H4) [**STAEDTLER Polymer Modelling Clay - FIMO Effect - Oven Bake Clay - Assorted Pack Sparkle Colours - Pack of 12 x 25g 8013 C12-4**STAEDTLER**£9.80**1,187 rev3y ago](https://www.amazon.co.uk/dp/B0BVN3VPXK) [**STAEDTLER Polymer Modelling Clay - FIMO Professional - Oven Bake Clay - Porcelain - 454g Block 8041-03**STAEDTLER**£9.94**7,467 rev3y ago](https://www.amazon.co.uk/dp/B0BSNT2F9Y) [**Polymer Clay 36 Colours Safe and Non-Toxic Polymer Clay DIY Clay Gift for Children (Colour)**CiaraQ**£11.19**2,030 rev5y ago](https://www.amazon.co.uk/dp/B07FD76BV2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools**Artecho**£12.49**4.7★**▲ 371%**](https://www.amazon.co.uk/dp/B0G1SVL2VP) [**STAEDTLER Polymer Modelling Clay - FIMO Professional - Oven Bake Clay - Porcelain - 454g Block 8041-03**STAEDTLER**£9.94**4.6★**▲ 216%**](https://www.amazon.co.uk/dp/B0BSNT2F9Y) [**STAEDTLER 8023 C12-2 FIMO Soft Oven-Hardening Polymer Modelling Clay - Assorted Brilliant Colours (Pack of 12 x 25g Blocks)**STAEDTLER**£7.92**4.7★**▲ 48%**](https://www.amazon.co.uk/dp/B07N7HH61B) [**STAEDTLER 8023 C12-3 FIMO Soft Oven-Hardening Polymer Modelling Clay - Assorted Pastel Colours (Pack of 12 x 25g Blocks)**STAEDTLER**£8.81**4.7★**▲ 47%**](https://www.amazon.co.uk/dp/B07N7K954L) [**STAEDTLER 8021-43 FIMO Soft Oven-Hardening Polymer Modelling Clay - Pale Pink Light (1 x 454g Block)**STAEDTLER**£10.13**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B07NLNTS5W)
**~~View all trending →~~**
## **What buyers say about fimo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Great range of colours”*
**Quality-Overall**14%
*“Honestly, no complaints”*
**Ease Of Use**14%
*“Easy to use”*
**Value For Money**10%
*“Great value”*
**Fun/Entertainment Experience**6%
*“Kids had lots of fun making all sorts”*
**Soft Feel**5%
*“easy to soften”*
**Material Quality**5%
*“Good clay, easy to use”*
**Grip**4%
*“Perfect for crafty fingers”*
**Advertised Vs Actual Product**4%
*“Exactly what I was looking for”*
**Display Colors**4%
*“Loving the glittery effect which I used in a marbling effect with a few of the colours combined”*
### **What buyers complain about **
**Hard Feel**32%
*“Really tough clay”*
**Quality-Overall**13%
*“these sets are such terrible quality”*
**Size-Overall**9%
*“Deceptively small”*
**Stretchability/Expandability/Elasticity**6%
*“Just stretches”*
**Adhesion/Stickiness**6%
*“this batch crumbling in my hands won't stick and once cooked and cooled its cracking”*
**Value For Money**6%
*“What a waste of money this time”*
**Durability**4%
*“I wouldnt say its the most durable”*
### **Top return reasons **
**Hard Feel**31%
**Color**24%
**Value For Money**8%
**Functionality-Overall**5%
**Product Condition**4%
**Size-Overall**3%
**Moist/Dry**3%
**Material Quality**3%
**Flexibility**3%
**Home Usability**3%
## **Common questions**
- **Is fimo profitable to sell on Amazon United Kingdom?**
- The niche generates £157K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the fimo niche?**
- 4 brands and 37 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fimo?**
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Size-Overall. The return rate is 0.5%.
- **When does demand for fimo peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the fimo niche?**
- Listings span £2.92–£20.90; the average listing price is £10.40 (sweet spot $15–$100). The average incumbent carries 5,102 reviews — the moat a new listing must climb.
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