---
title: "Trend — filter media - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/filter-media/trend"
last_updated: "2026-08-01T01:30:01.503Z"
locale: en
meta:
  description: "Niche score 59/100 · £73K/yr market · 96K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £73K/yr market · 96K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — filter media - Flapen"
---

# **filter media**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 37Conversion 66Competition 89Returns 98Price range 67Avg price 57Brand share 72Review moat 64Quality gap 40

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£3.11–£38.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****949.86**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£12.79**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+9.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£73K**

£73K/yr · 96K searches