---
title: "Trend — filter coffee machine - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/filter-coffee-machine/trend"
last_updated: "2026-08-01T02:07:06.947Z"
locale: en
meta:
  description: "Niche score 53/100 · £616K/yr market · 825K searches/yr · £33.80 avg price. Soft demand (-18.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £616K/yr market · 825K searches/yr · £33.80 avg price. Soft demand (-18.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — filter coffee machine - Flapen"
---

# **filter coffee machine**

**Worth a look**

Shows a sweet-spot price point ($33.80 avg), but soft demand (-18.6% this quarter) keeps it on the watch list.

Market size 65Growth 16Conversion 28Competition 59Returns 60Price range 54Avg price 95Brand share 65Review moat 44Quality gap 72

**Avg price**

**Incredible****£33.80**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£616K**

£616K/yr · 825K searches

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£15.85–£171.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,093.52**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-18.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")