---
title: "Filter Coffee Machine — £616K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/filter-coffee-machine"
last_updated: "2026-08-01T00:44:11.594Z"
locale: en
meta:
description: "Niche score 53/100 · £616K/yr market · 825K searches/yr · £33.80 avg price. Soft demand (-18.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £616K/yr market · 825K searches/yr · £33.80 avg price. Soft demand (-18.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Filter Coffee Machine — £616K/yr Amazon UK Niche (2026) - Flapen"
---
# **filter coffee machine**
**Worth a look**
Shows a sweet-spot price point ($33.80 avg), but soft demand (-18.6% this quarter) keeps it on the watch list.
Market size 65Growth 16Conversion 28Competition 59Returns 60Price range 54Avg price 95Brand share 65Review moat 44Quality gap 72
**Avg price**
**Incredible****£33.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£616K**
£616K/yr · 825K searches
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£15.85–£171.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,093.52**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-18.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, filter coffee machine is a £616K/yr Amazon United Kingdom market (825K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **filter coffee machine market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£507K–£676K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **78%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 93%
**Open market**
**29%**
- Russell Hobbs18% - Morphy Richards16% - GEEPAS15% - Tefal9% - Swan7% - Taylor Swoden5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/filter-coffee-machine/trend)
## **Top filter coffee machine search terms**
- **filter coffee machine**397K/yr-17.3%2.0% conv. - **filter coffee machines**132K/yr-24.6%1.9% conv. - **coffee filter machine**66K/yr-10.2%2.4% conv. - **drip coffee machine**67K/yr-20.2%1.7% conv. - **filter coffee maker**40K/yr-17.0%0.9% conv. - **filter coffee machines uk**26K/yr+0.5%3.0% conv. - **drip coffee maker**16K/yr-33.8%0.9% conv. - **coffee machines filter**10K/yr-17.0%2.6% conv. - **filter coffee machine with timer**9K/yr-26.1%3.0% conv. - **small filter coffee machine**9K/yr-22.0%1.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/filter-coffee-machine/search-terms)
## **Top filter coffee machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£25K8%£49K12%£74K16%£99K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Russell Hobbs Buckingham Filter Coffee Machine 1.25L Carafe/10 Cups 1-4 Cup Brewing Option Fast Brew 24hr Timer 40min Keep Warm Pause & Pour Washable Filter Auto Clean 1000W 20680**Russell Hobbs**£35.25**4.5★7,500 rev](https://www.amazon.co.uk/dp/B00KRGER1A) [2**Morphy Richards Equip Filter Coffee Machine Coffee Maker for Instant Coffee Pour Over Technology 10 Cup Anti Drip Reusable Filter Keep Warm Aroma Blender Black/Brushed Steel 162501**Morphy Richards**£26.53**4.3★1,861 rev](https://www.amazon.co.uk/dp/B07BMF73RR) [3**Tefal Morning Filter Coffee Maker - Eucalyptus 1.25L Capacity Permanent Reusable Filter Drip-Stop System Keep-Warm Function Easy Fill Water Tank 1000W CM2M13G0**Tefal**£23.07**4.4★269 rev](https://www.amazon.co.uk/dp/B0DJH1WSFK) [4**GEEPAS 1.5L Filter Coffee Machine | Anti-Drip Auto-Off Feature | 800W Black**GEEPAS**£17.57**4.3★4,570 rev](https://www.amazon.co.uk/dp/B07HJF9H9D) [5**Swan Programmable Coffee Maker with Keep Warm Function LCD Timer 750ml 700W Black SK13130N**Swan**£22.23**4.3★3,553 rev](https://www.amazon.co.uk/dp/B00K7A3WR6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Daewoo Flava Collection 1.5L Filter Coffee Maker | 10-12 Cups | 900W | Keep Warm Plate | Removable Filter | 3 Year Warranty**Daewoo**£19.58**4 rev2mo ago](https://www.amazon.co.uk/dp/B0H2K2BJC2) [**Taylor Swoden 1.8L Filter Coffee Machine with Iced Coffee Mode & 24H Timer**Taylor Swoden**£37.91**20 rev8mo ago](https://www.amazon.co.uk/dp/B0G34V74CM) [**Ninja Prestige 2-in-1 Filter Coffee and Pod Capsule Machine Black CFN802UK**Ninja**£171.31**135 rev10mo ago](https://www.amazon.co.uk/dp/B0FKBPJ3ZS) [**Morphy Richards Equip Filter Coffee Machine Pour Over Technology 10 Cup Capacity Fast Brew Anti Drip Easy Clean Reusable Filter Keep Warm Aroma Blender Cream and Stainless Steel 162504**Morphy Richards**£27.05**1,861 rev1y ago](https://www.amazon.co.uk/dp/B0F7Y3MFL4) [**Morphy Richards Equip Filter Coffee Machine Pour Over Technology 10 Cup Capacity Fast Brew Anti Drip Easy Clean Reusable Filter Keep Warm Aroma Blender Red and Black 162503**Morphy Richards**£23.49**1,861 rev1y ago](https://www.amazon.co.uk/dp/B0F7XYKMWC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Taylor Swoden 1.8L Filter Coffee Machine with Iced Coffee Mode & 24H Timer**Taylor Swoden**£37.91**4.4★**▲ 412%**](https://www.amazon.co.uk/dp/B0G34V74CM) [**Daewoo Flava Collection 1.5L Filter Coffee Maker | 10-12 Cups | 900W | Keep Warm Plate | Removable Filter | 3 Year Warranty**Daewoo**£19.58**5.0★**▲ 400%**](https://www.amazon.co.uk/dp/B0H2K2BJC2) [**Morphy Richards Equip Filter Coffee Machine Pour Over Technology 10 Cup Capacity Fast Brew Anti Drip Easy Clean Reusable Filter Keep Warm Aroma Blender Red and Black 162503**Morphy Richards**£23.49**4.3★**▲ 228%**](https://www.amazon.co.uk/dp/B0F7XYKMWC) [**Ninja Prestige 2-in-1 Filter Coffee and Pod Capsule Machine Black CFN802UK**Ninja**£171.31**4.3★**▲ 72%**](https://www.amazon.co.uk/dp/B0FKBPJ3ZS) [**Melitta Filter Coffee Maker with Glass Pourer Hot Hold and Timer Function Optima Timer Black 100801**Melitta**£45.55**4.5★**▲ 69%**](https://www.amazon.co.uk/dp/B005FQJUI2)
**~~View all trending →~~**
## **What buyers say about filter coffee machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Excellent value”*
**Quality-Overall**16%
*“Excellent product”*
**Ease Of Use**14%
*“easy to operate”*
**Ease Of Cleaning**7%
*“Easy to clean”*
**Advertised Vs Actual Product**5%
*“Exactly as described”*
**Filtration**5%
*“Superb coffee filter”*
**Temperature Retention**3%
*“stays warm”*
**Heating**3%
*“heats up quickly”*
**Size-Overall**3%
*“What I like the most is the compact size”*
**Strength**2%
*“it's still going strong”*
### **What buyers complain about **
**Durability**16%
*“breaks easily”*
**Quality-Overall**10%
*“Poor Quality”*
**Leak-Proof**8%
*“Leaks water too”*
**Heating**7%
*“It doesn't heat milk”*
**Size-Overall**5%
*“It's bigger than you think”*
**Functionality-Overall**4%
*“It does not switch on”*
**Filtration**3%
*“the filter mesh has come apart”*
**Value For Money**2%
*“Not worth a penny”*
**Ease Of Cleaning**2%
*“a bit fiddly to clean”*
**Smell**2%
*“there was that new plastic smell when heating up”*
### **Top return reasons **
**Size-Overall**22%
**Functionality-Overall**14%
**Leak-Proof**10%
**Heating**9%
**Quality-Overall**7%
**Filtration**7%
**Durability**2%
**Smell**2%
**Material Quality**2%
**Temperature Control**2%
## **Common questions**
- **Is filter coffee machine profitable to sell on Amazon United Kingdom?**
- The niche generates £616K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the filter coffee machine niche?**
- 19 brands and 80 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in filter coffee machine?**
- Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 2.6%.
- **When does demand for filter coffee machine peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the filter coffee machine niche?**
- Listings span £15.85–£171.31; the average listing price is £33.80 (sweet spot $15–$100). The average incumbent carries 2,094 reviews — the moat a new listing must climb.
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