---
title: "Filleting Knife — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/filleting-knife"
last_updated: "2026-08-01T02:14:06.482Z"
locale: en
meta:
description: "Niche score 52/100 · £44K/yr market · 107K searches/yr · £15.72 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £44K/yr market · 107K searches/yr · £15.72 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Filleting Knife — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **filleting knife**
**Worth a look**
Shows low returns (0.8%), but a small market ($44K/yr) keeps it on the watch list.
Market size 11Growth 46Conversion 33Competition 59Returns 96Price range 75Avg price 77Brand share 63Review moat 73Quality gap 40
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.72**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£3.38–£49.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****578.96**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+17.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£44K**
£44K/yr · 107K searches
According to Flapen's Amazon United Kingdom niche tracking, filleting knife is a £44K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **filleting knife market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£39K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 94%
**Open market**
**26%**
- SHAN ZU29% - nuovva14% - Rockingham Forge10% - Starrett7% - HOSHANHO7% - Mercer Culinary6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.1% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/filleting-knife/trend)
## **Top filleting knife search terms**
- **filleting knife**39K/yr+4.5%2.0% conv. - **fish filleting knife**26K/yr+32.5%2.6% conv. - **fish knife**17K/yr-0.9%2.1% conv. - **fillet knife**12K/yr+2.4%1.6% conv. - **filleting knife fishing sea**6K/yr+75.4%1.3% conv. - **fish filleting knife with sheath**4K/yr+102.0%1.7% conv. - **fish knife filleting**3K/yr+56.2%2.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/filleting-knife/search-terms)
## **Top filleting knife products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**nuovva Kitchen Boning Knife Professional Filleting Knives 6 inch German High Carbon Stainless Steel Meat and Fish Slicing Knife**nuovva**£10.94**4.5★169 rev](https://www.amazon.co.uk/dp/B0CR4FDK87) [2**SHAN ZU Japanese Filleting Knife 7 inch- Edge Deboning Fish and Meat Kitchen Knives Professional Fish Knife Made of Super Sharp German Stainless Steel Boning Knife**SHAN ZU**£19.43**4.7★2,192 rev](https://www.amazon.co.uk/dp/B0836K1CQ6) [3**SHAN ZU Boning Knife in Powder Steel 18cm -Japanese Kitchen Filleting Knives 63HRC High Carbon Fish Fillet Knives Ultra Sharp 12 Blade with Ergonomic Full Tang Natural Wood Handle**SHAN ZU**£21.95**4.5★699 rev](https://www.amazon.co.uk/dp/B0D97YNNSL) [4**Rockingham Forge Essentials Blue Handle Filleting Knife Flexible 15cm for Raw Fish - Coloured Knives for Food Hygiene Allergen and Intolerance - Colour Coded Stainless Steel Kitchen Knives**Rockingham Forge**£4.56**4.6★5 rev](https://www.amazon.co.uk/dp/B0G15X1VJZ) [5**Starrett Professional Stainless Steel Kitchen Boning Knives 6-inch (150mm) Green**Starrett**£5.83**4.6★371 rev](https://www.amazon.co.uk/dp/B0BB1ZZZJP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rockingham Forge Essentials Blue Handle Filleting Knife Flexible 15cm for Raw Fish - Coloured Knives for Food Hygiene Allergen and Intolerance - Colour Coded Stainless Steel Kitchen Knives**Rockingham Forge**£4.56**5 rev8mo ago](https://www.amazon.co.uk/dp/B0G15X1VJZ) [**BUESTO Japanese Filleting Knife - 8 inch Ultra Sharp Boning Knife with 7Cr18MoV High Carbon Stainless Steel Blade - Professional Fillet Knives for Meat Poultry & Fish Preparation Gift Box**BUESTO**£17.84**15 rev9mo ago](https://www.amazon.co.uk/dp/B0FTTWHCX1) [**HOSHANHO Fillet Knife 9 Inch Super Sharp Boning Knife in High Carbon Stainless Steel Professional Japanese Fish Knives for Meat Poultry Cutting**HOSHANHO**£27.53**301 rev11mo ago](https://www.amazon.co.uk/dp/B0F9FNBWV1) [**nuovva Ultra-Sharp Kitchen Boning Knife 6 Inch Meat & Fish Fileting Knife 67 Layer Damascus Japanese Steel Professional Slicing Knives with Rosewood Handle Gift Box & Sheath Included**nuovva**£20.14**6 rev11mo ago](https://www.amazon.co.uk/dp/B0FM88G5MQ) [**PAUDIN Japanese Fish & Boning Knife Ultra Sharp Professional Fillet Knifes for Deboning Chicken High Carbon Steel Kitchen Knifes with Ergonomic Pakkawood Handle**PAUDIN**£23.98**20 rev1y ago](https://www.amazon.co.uk/dp/B0F2LZWNDG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOI ARTISAN Chefs Boning Knife - Deboning Fish and Meat 6 Inches Blade - Professional Kitchen Knife - Japanese High Carbon Stainless Steel - Stain & Corrosion Resistant**KOI ARTISAN**£17.64**4.6★**▲ 206%**](https://www.amazon.co.uk/dp/B07TYW7CD4) [**BUESTO Japanese Filleting Knife - 8 inch Ultra Sharp Boning Knife with 7Cr18MoV High Carbon Stainless Steel Blade - Professional Fillet Knives for Meat Poultry & Fish Preparation Gift Box**BUESTO**£17.84**4.8★**▲ 189%**](https://www.amazon.co.uk/dp/B0FTTWHCX1) [**Rockingham Forge Essentials Blue Handle Filleting Knife Flexible 15cm for Raw Fish - Coloured Knives for Food Hygiene Allergen and Intolerance - Colour Coded Stainless Steel Kitchen Knives**Rockingham Forge**£4.56**4.6★**▲ 145%**](https://www.amazon.co.uk/dp/B0G15X1VJZ) [**KEEMAKE Boning Knife 5.5 Inch Forged High Carbon German Steel Filleting Knife for Meat Sharp Butcher Tool for Fish Professional Kitchen Carving Blade with Ergonomic Grip Premium Gift Box Dad Gift**KEEMAKE**£12.25**4.2★**▲ 82%**](https://www.amazon.co.uk/dp/B0BGLGJZVM) [**SHAN ZU 7 Inch Filleting Knife Boning Knife Super Sharp Professional Japanese High Carbon Stainless Steel Kitchen Fish Knife with K133 Wood Handle- Genbu Series**SHAN ZU**£18.63**4.7★**▲ 45%**](https://www.amazon.co.uk/dp/B0DN18NC5D)
**~~View all trending →~~**
## **What buyers say about filleting knife**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sharpness**26%
*“Super sharp”*
**Quality-Overall**23%
*“top quality knife”*
**Value For Money**20%
*“Fair price”*
**Ease Of Use**5%
*“ergonomic handle that is comfortable to hold”*
**Flexibility**3%
*“Great product the nice flexible”*
**Gifting Purpose**3%
*“Elegant Gift Box”*
**Grip**3%
*“allows a nice grip”*
**Weight Light**2%
*“The knife has an excellent weight”*
**Durability**2%
*“Good durable material”*
**Size-Overall**2%
*“fitting in nicely”*
### **What buyers complain about **
**Quality-Overall**40%
*“Not good worthy even the blade quality is not good to big to hold in pocket”*
**Product Condition**20%
*“I RECEIVED A USED KNIFE WHEN SHOULD HAVE BEEN BRAND NEW - TOTAL JUNK”*
**Strength**10%
*“A little bit flimsy”*
**Sharpness**5%
*“or be difficult to sharpen”*
### **Top return reasons **
**Size-Overall**29%
**Sharpness**21%
**Quality-Overall**10%
**Advertised Vs Actual Product**9%
**Handle Quality**6%
**Shape/Style**4%
**Compatibility-Overall**4%
**Product Condition**4%
**Color**4%
**Scratch Resistance**4%
## **Common questions**
- **Is filleting knife profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the filleting knife niche?**
- 18 brands and 15 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in filleting knife?**
- Top complaints mined from reviews: Quality-Overall, Product Condition, Strength. The return rate is 0.8%.
- **When does demand for filleting knife peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the filleting knife niche?**
- Listings span £3.38–£49.98; the average listing price is £15.72 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.
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