---
title: "Fertiliser — £154K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/fertiliser"
last_updated: "2026-07-31T23:57:39.093Z"
locale: en
meta:
description: "Niche score 49/100 · £154K/yr market · 190K searches/yr · £9.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £154K/yr market · 190K searches/yr · £9.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fertiliser — £154K/yr Amazon UK Niche (2026) - Flapen"
---
# **fertiliser**
**Skip it**
A deep review moat (3,551 avg reviews) — this niche doesn't clear our bar today.
Market size 33Growth 40Conversion 81Competition 57Returns 100Price range 42Avg price 30Brand share 32Review moat 29Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.71–£24.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£154K**
£154K/yr · 190K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.57**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,551.46**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, fertiliser is a £154K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fertiliser market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£120K–£144K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**122**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**11%**
- Miracle-Gro42% - Westland17% - Grow Chem15% - Renaissance6% - Elixir Gardens5% - envii4% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.
8K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/fertiliser/trend)
## **Top fertiliser search terms**
- **fertiliser**46K/yr-17.2%5.3% conv. - **fertiliser for plants**27K/yr+124.8%8.4% conv. - **plant fertiliser**18K/yr+42.2%8.6% conv. - **fertilizer**16K/yr+11.8%3.9% conv. - **npk 10-10-10 fertilizer**8K/yr+114.1%1.2% conv. - **plant fertiliser outdoor**8K/yr+68.5%11.7% conv. - **garden fertilizer**11K/yr-11.3%5.8% conv. - **garden fertilisers**13K/yr-28.6%1.9% conv. - **fertilizer for outdoor plants**7K/yr+21.6%8.6% conv. - **npk fertilizer**7K/yr+3.6%2.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/fertiliser/search-terms)
## **Top fertiliser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£15K15%£23K20%£31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Miracle Gro All Purpose Concentrated Liquid Plant Food 800ml**Miracle-Gro**£3.29**4.6★2,760 rev](https://www.amazon.co.uk/dp/B0BS2PWSHR) [2**Miracle-Gro Continuous Release All Purpose Plant Food 900G White**Miracle-Gro**£5.00**4.6★2,540 rev](https://www.amazon.co.uk/dp/B09WPQD43J) [3**Grow Chem Fish Blood & Bone Fertiliser (1KG Bucket) Multi-Purpose Organic Fertiliser for Plants & Lawns Nutrient-Packed Plant Food and Soil Activator for Strong Healthy Produce Flowers & Lawns**Grow Chem**£6.88**4.6★871 rev](https://www.amazon.co.uk/dp/B09SY4NKYQ) [4**Westland Growmore 8kg**Westland**£13.16**4.5★450 rev](https://www.amazon.co.uk/dp/B0CL7JW1DS) [5**Miracle-Gro Pour and Feed Liquid Plant Food 1L**Miracle-Gro**£3.19**4.5★5,273 rev](https://www.amazon.co.uk/dp/B0BS2VWFWD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Westland Growmore 4Kg**Westland**£7.53**37 rev8mo ago](https://www.amazon.co.uk/dp/B0G2SZCJ3C) [**Westland Fish Blood & Bone 4Kg**Westland**£6.85**78 rev8mo ago](https://www.amazon.co.uk/dp/B0G2T57HX2) [**Westland Boost Slow Release Plant Food 2kg**Westland**£10.07**154 rev1y ago](https://www.amazon.co.uk/dp/B0DTB57QFQ) [**Westland Boost Slow Release Plant Food 750g**Westland**£4.95**180 rev1y ago](https://www.amazon.co.uk/dp/B0DTB5YWJB) [**Envii Allgrow Organic Multipurpose Fertiliser Plant Feed Liquid Outdoor Plant Food Perfect for Flowers & Plants - 1 Litre Makes 330 Litres**envii**£11.11**321 rev2y ago](https://www.amazon.co.uk/dp/B0CMXPL1GN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Westland Growmore 4Kg**Westland**£7.53**4.5★**▲ 100%**](https://www.amazon.co.uk/dp/B0G2SZCJ3C) [**Westland Fish Blood & Bone 4Kg**Westland**£6.85**4.9★**▲ 98%**](https://www.amazon.co.uk/dp/B0G2T57HX2) [**Elixir Gardens Liquid Growmore Concentrate | N.P.K 18-18-18 | 1-10 Litre Bottles Available | Vegetable Fruit & Flower Food/Plant Fertiliser | 2.5 L Bottle**Elixir Gardens**£11.27**4.4★**▲ 73%**](https://www.amazon.co.uk/dp/B00CBUFBZ6) [**Miracle-Gro All Purpose Concentrated Liquid Plant Food 2.5L**Miracle-Gro**£9.11**4.7★**▲ 73%**](https://www.amazon.co.uk/dp/B0BS6WD2SH) [**Miracle-Gro 17684 All Purpose Continuous Release Plant Food 1 kg Green Brown**Miracle-Gro**£8.40**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B000TAUI1M)
**~~View all trending →~~**
## **What buyers say about fertiliser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**28%
*“Good growth”*
**Value For Money**22%
*“Value for money”*
**Quality-Overall**16%
*“A good product with excellent results”*
**Ease Of Use**11%
*“Easy to Use”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Durability**3%
*“Used this for many years”*
**Size-Overall**2%
*“Good size”*
**Efficiency**1%
*“Works well”*
**Strength**1%
*“Sturdy container”*
**Suitable For Indoor**1%
*“Brilliant for indoor plants”*
### **What buyers complain about **
**Plant Growth**16%
*“Plants stil grow slowly”*
**Size-Overall**12%
*“Bag was smaller than expected”*
**Value For Money**11%
*“so poor value”*
**Leak-Proof**8%
*“Bottle leaks”*
**Advertised Vs Actual Product**8%
*“Misleading Information”*
**Quality-Overall**7%
*“Not the best available”*
**Smell**6%
*“Unlike other reviews I never noticed smell”*
**Durability**5%
*“vegetable plants died after I have used this”*
**Ease Of Use**4%
*“I cant get it to fill up”*
**Instructions/User Manual/Troubleshooting**4%
*“However, there's no instructions and it isn't that intuitive”*
### **Top return reasons **
**Leak-Proof**32%
**Defective Material/Parts**15%
**Advertised Vs Actual Product**9%
**Size-Overall**9%
**Value For Money**6%
**Contamination**4%
**Eco Friendliness**3%
**Plant Growth**3%
**Instructions/User Manual/Troubleshooting**2%
**Moist/Dry**2%
## **Common questions**
- **Is fertiliser profitable to sell on Amazon United Kingdom?**
- The niche generates £154K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the fertiliser niche?**
- 12 brands and 122 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in fertiliser?**
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for fertiliser peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.3× the quietest.
- **What does it cost to enter the fertiliser niche?**
- Listings span £1.71–£24.44; the average listing price is £9.57 (sweet spot $15–$100). The average incumbent carries 3,551 reviews — the moat a new listing must climb.
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