---
title: "Search terms — felt - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/felt/search-terms"
last_updated: "2026-08-01T02:15:34.776Z"
locale: en
meta:
  description: "Niche score 51/100 · £266K/yr market · 584K searches/yr. Prices mostly outside the sweet spot ($3.05–$10.81) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £266K/yr market · 584K searches/yr. Prices mostly outside the sweet spot ($3.05–$10.81) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — felt - Flapen"
---

# **felt**

**Worth a look**

Shows low returns (0.7%), but prices mostly outside the sweet spot ($3.05–$10.81) keeps it on the watch list.

Market size 49Growth 10Conversion 70Competition 44Returns 97Price range 0Avg price 20Brand share 76Review moat 81Quality gap 62

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****377.32**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£266K**

£266K/yr · 584K searches

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£7.08**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-30.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.05–£10.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")