---
title: "Felt — £266K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/felt"
last_updated: "2026-08-01T00:43:59.894Z"
locale: en
meta:
description: "Niche score 51/100 · £266K/yr market · 584K searches/yr. Prices mostly outside the sweet spot ($3.05–$10.81) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £266K/yr market · 584K searches/yr. Prices mostly outside the sweet spot ($3.05–$10.81) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Felt — £266K/yr Amazon UK Niche (2026) - Flapen"
---
# **felt**
**Worth a look**
Shows low returns (0.7%), but prices mostly outside the sweet spot ($3.05–$10.81) keeps it on the watch list.
Market size 49Growth 10Conversion 70Competition 44Returns 97Price range 0Avg price 20Brand share 76Review moat 81Quality gap 62
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****377.32**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£266K**
£266K/yr · 584K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£7.08**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-30.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.05–£10.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, felt is a £266K/yr Amazon United Kingdom market (584K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **felt market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£212K–£283K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#255**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**59%**
Top 20: 98%
**Top-5 click share**
**59%**
Top 20: 95%
**Open market**
**33%**
- koitoy18% - FAST-FX12% - luluaday11% - BOUBONI10% - flic-flac8% - Miss Pen7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.9% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/felt/trend)
## **Top felt search terms**
- **felt**250K/yr-21.2%4.3% conv. - **felt fabric**172K/yr-43.5%4.4% conv. - **felt sheets**40K/yr-26.1%3.9% conv. - **felt squares**18K/yr-11.1%6.5% conv. - **craft felt**14K/yr-44.0%5.3% conv. - **coloured felt**11K/yr-48.8%9.2% conv. - **felt sheets for crafting**10K/yr-45.1%5.7% conv. - **felt fabric sheets**8K/yr-35.8%5.4% conv. - **felt for crafting**9K/yr-38.5%8.3% conv. - **felt sheet**6K/yr-18.5%2.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/felt/search-terms)
## **Top felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£13K10%£27K15%£40K20%£53K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**40pcs Felt Fabric Sheets -A4 Size Textile Fabrics DIY Craftwork 40 Assorted Colors Used for Sewing and DIY Crafts Christmas Ornament Crafts for Children Nonwoven**koitoy**£8.71**4.3★428 rev](https://www.amazon.co.uk/dp/B0CWL1P1Q9) [2**50Pcs 15x15cm Assorted Coloured Polyester Felt Sheets Sewing Craft Fabric**FAST-FX**£5.40**4.3★114 rev](https://www.amazon.co.uk/dp/B0CZRKJ6K8) [3**Felt Fabric Sheets 50 Pcs Coloured Fabrics DIY Craftwork Sewing Patchwork Polyester 20cm x 30cm A4 Felt Sheets for Crafting Assorted Squares for Craft and Sewing Girl Boy Kid**luluaday**£9.29**4.1★18 rev](https://www.amazon.co.uk/dp/B0FVL4JZ21) [4**BOUBONI 20 Pcs Felt Fabric Sheet 8 x 12 Assorted Color Felt Fabric Sheets for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven**BOUBONI**£5.00**4.0★846 rev](https://www.amazon.co.uk/dp/B0DM8XYSM5) [5**Miss Pen 20 Pcs Felt Fabric Sheets in Assorted Colored Soft Thick Fabric for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven 15 x 15cm**Miss Pen**£3.05**4.5★19 rev](https://www.amazon.co.uk/dp/B0GLF67SGG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CleaZeny 50pcs 15x15cm Coloured Felt Fabric Sheets Non-Woven Craft Squares**CleaZeny**£5.86**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GWJR65LB) [**XiaoLidm 40 Pcs Felt Fabric Sheets 20cm x 30cm 40 Assorted Colours DIY Craftwork Sewing Patchwork Polyester A4 Felt Sheets for Crafts Handcraft Sewing Squares Patchwork**XiaoLidm**£7.43**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GSQYBRZT) [**Miss Pen 20 Pcs Felt Fabric Sheets in Assorted Colored Soft Thick Fabric for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven 15 x 15cm**Miss Pen**£3.05**19 rev5mo ago](https://www.amazon.co.uk/dp/B0GLF67SGG) [**Felt Fabric Sheets 50 Pcs Coloured Fabrics DIY Craftwork Sewing Patchwork Polyester 20cm x 30cm A4 Felt Sheets for Crafting Assorted Squares for Craft and Sewing Girl Boy Kid**luluaday**£9.29**18 rev9mo ago](https://www.amazon.co.uk/dp/B0FVL4JZ21) [**50Pcs Assorted Colors Felt Fabric Sheets 20x30cm - Soft Fuzzy Nonwoven Textile for DIY Craftwork Sewing Quilting & Teen Craft Projects (20*30cm)**LJYING**£7.85**13 rev9mo ago](https://www.amazon.co.uk/dp/B0FTMWZ67K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CleaZeny 50pcs 15x15cm Coloured Felt Fabric Sheets Non-Woven Craft Squares**CleaZeny**£5.86**4.7★**▲ 345%**](https://www.amazon.co.uk/dp/B0GWJR65LB) [**XiaoLidm 40 Pcs Felt Fabric Sheets 20cm x 30cm 40 Assorted Colours DIY Craftwork Sewing Patchwork Polyester A4 Felt Sheets for Crafts Handcraft Sewing Squares Patchwork**XiaoLidm**£7.43**0.0★**▲ 344%**](https://www.amazon.co.uk/dp/B0GSQYBRZT) [**Miss Pen 20 Pcs Felt Fabric Sheets in Assorted Colored Soft Thick Fabric for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven 15 x 15cm**Miss Pen**£3.05**4.5★**▲ 342%**](https://www.amazon.co.uk/dp/B0GLF67SGG) [**Morcheiong 50 Pcs Felt Fabric Soft Felt Fabric Sheet for Crafts DIY Handcraft Patchwork Nonwoven Sewing Squares (50 Colors 4 * 4inch)**Morcheiong**£4.96**4.3★**▲ 288%**](https://www.amazon.co.uk/dp/B0DM7R18XM) [**Felt Fabric Sheets 50 Pcs Coloured Fabrics DIY Craftwork Sewing Patchwork Polyester 20cm x 30cm A4 Felt Sheets for Crafting Assorted Squares for Craft and Sewing Girl Boy Kid**luluaday**£9.29**4.1★**▲ 150%**](https://www.amazon.co.uk/dp/B0FVL4JZ21)
**~~View all trending →~~**
## **What buyers say about felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Bright colours”*
**Quality-Overall**13%
*“was very happy with the quality of the sheets”*
**Value For Money**10%
*“Excellent value for money”*
**Advertised Vs Actual Product**9%
*“As described”*
**Material Quality**9%
*“I would recommend this felt it is good quality”*
**Design-Overall**4%
*“looking forward to lots of projects”*
**Size-Overall**3%
*“Just perfect, size”*
**Ease Of Use**2%
*“Fine for simple use”*
**Upholstery/Fabric Quality**2%
*“good fabric”*
**Thickness**2%
*“really good quality in thickness”*
### **What buyers complain about **
**Thickness**22%
*“This is really thin felt”*
**Hard Feel**18%
*“It's nasty hard polyester with no depth”*
**Quality-Overall**9%
*“Poor quality”*
**Stitch/Finish/Polish**6%
*“Its stiff, not soft for sewing”*
**Size-Overall**4%
*“Too small”*
**Material Quality**3%
*“The felt is not the best quality not as soft as I expected”*
**Upholstery/Fabric Quality**3%
*“also thin fabric”*
**Value For Money**2%
*“Bit disappointed probably worth £1.99 not 5.99”*
**Product Condition**1%
*“Had already been used”*
**Thin**1%
*“a little on the thin side for me”*
### **Top return reasons **
**Size-Overall**28%
**Thin**19%
**Quality-Overall**17%
**Material Quality**8%
**Color**6%
**Hard Feel**3%
**Display Colors**3%
**Thickness**3%
**Advertised Vs Actual Product**3%
**Soft Feel**2%
## **Common questions**
- **Is felt profitable to sell on Amazon United Kingdom?**
- The niche generates £266K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the felt niche?**
- 22 brands and 27 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in felt?**
- Top complaints mined from reviews: Thickness, Hard Feel, Quality-Overall. The return rate is 0.7%.
- **When does demand for felt peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the felt niche?**
- Listings span £3.05–£10.81; the average listing price is £7.08 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.
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