---
title: "Favour Boxes — £12K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/favour-boxes"
last_updated: "2026-07-31T23:57:45.423Z"
locale: en
meta:
description: "Niche score 38/100 · £12K/yr market · 135K searches/yr · £7.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £12K/yr market · 135K searches/yr · £7.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Favour Boxes — £12K/yr Amazon UK Niche (2026) - Flapen"
---
# **favour boxes**
**Skip it**
Prices mostly outside the sweet spot ($4.21–$12.26) — this niche doesn't clear our bar today.
Market size 3Growth 18Conversion 15Competition 74Returns 42Price range 0Avg price 21Brand share 81Review moat 86Quality gap 43
**Review moat**
**Great****289.71**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Bad****£7.61**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£12K**
£12K/yr · 135K searches
**Price range**
**Bad****£4.21–£12.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, favour boxes is a £12K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 54% of demand. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **favour boxes market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£15K–£19K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#361**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **65%**
- **Out of stock**
- **17.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**54%**
Top 20: 96%
**Top-5 click share**
**41%**
Top 20: 82%
**Open market**
**41%**
- Fentar19% - Nwvuop14% - Generic8% - YankMooM7% - JZK7% - HSEAMALL5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
4K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/favour-boxes/trend)
## **Top favour boxes search terms**
- **favour boxes**63K/yr-18.7%0.6% conv. - **wedding favour boxes**42K/yr-1.2%0.5% conv. - **party favour boxes**8K/yr-24.1%0.3% conv. - **wedding favours boxes**5K/yr-18.8%0.6% conv. - **small favour boxes**5K/yr-25.5%0.3% conv. - **wedding favour box**3K/yr-23.8%0.4% conv. - **favour box**4K/yr-11.1%0.1% conv. - **gold favour boxes**3K/yr-20.3%0.4% conv. - **white favour boxes**2K/yr+8.4%1.5% conv. - **favour boxes 100pcs**1K/yr-51.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/favour-boxes/search-terms)
## **Top favour boxes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£61210%£1K15%£2K20%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**50 Pcs Wedding Favour Boxes Carved Hollow Small Gift Box for Personalised Sweets White Favour Boxes with Ribbon Wedding Favours Box for Guests Party Decoration Hold Candy Chocolate(5x5x7cm)**Fentar**£7.19**4.1★782 rev](https://www.amazon.co.uk/dp/B09LQ6M5F2) [2**48 Pack White Favour Boxes Mini Gift Bag Party Gift Boxes for Wedding Baby Shower(White Ribbons)**Nwvuop**£9.58**4.6★21 rev](https://www.amazon.co.uk/dp/B0FM6YSF2R) [3**24 Pack White Favour Boxes Mini Gift Bag Party Gift Boxes for Wedding Baby Shower(Green Ribbons)**Nwvuop**£6.79**4.6★21 rev](https://www.amazon.co.uk/dp/B0F53Y52JM) [4**HSEAMALL Pillow Shape Wedding Favour Boxes Party Gift Box Sweets Candy Box 50-Pack (Gold Print)**HSEAMALL**£7.17**4.5★1,337 rev](https://www.amazon.co.uk/dp/B07SG3RFCX) [5**30 Pcs Small White Gift Boxes with Lids**QiXinGYL**£4.56**4.3★348 rev](https://www.amazon.co.uk/dp/B0D176LDRK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**48 Pack White Favour Boxes Mini Gift Bag Party Gift Boxes for Wedding Baby Shower(White Ribbons)**Nwvuop**£9.58**21 rev11mo ago](https://www.amazon.co.uk/dp/B0FM6YSF2R) [**24 Pack White Favour Boxes Mini Gift Bag Party Gift Boxes for Wedding Baby Shower(Green Ribbons)**Nwvuop**£6.79**21 rev1y ago](https://www.amazon.co.uk/dp/B0F53Y52JM) [**24 Pack White Favour Boxes Mini Gift Bag Party Gift Boxes for Wedding Baby Shower(White Ribbons)**Nwvuop**£6.59**21 rev1y ago](https://www.amazon.co.uk/dp/B0F53X88QV) [**QWORK 30PCS 7x7x7cm Cube Transparent PVC Gift Boxes Favour Boxes for Gift Jewelry Storage Cakes & Candy**QWORK**£7.10**40 rev1y ago](https://www.amazon.co.uk/dp/B0DTTPXVPG) [**10 Pink Floral Wedding Favour Boxes Birthday Nikkah Shaadi Mehndi Eid Baby Shower Gender Reveal Engagement Favour Boxes Return Gift Boxes Wedding Decorations.**Generic**£4.21**2 rev1y ago](https://www.amazon.co.uk/dp/B0DJTQ2LQS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**48 Pack White Favour Boxes Mini Gift Bag Party Gift Boxes for Wedding Baby Shower(White Ribbons)**Nwvuop**£9.58**4.6★**▲ 333%**](https://www.amazon.co.uk/dp/B0FM6YSF2R) [**Trimming Shop 100pcs Love Birds Wedding Favour Boxes with Organza Ribbon Laser Cut Gift Boxes for Candy Chocolate Sweets Guest Party Decoration Baby Shower - 5cmx5cmx8cm Beige**Trimming Shop**£12.26**4.0★**▲ 212%**](https://www.amazon.co.uk/dp/B0983NBZ9G) [**24 Pack White Favour Boxes Mini Gift Bag Party Gift Boxes for Wedding Baby Shower(White Ribbons)**Nwvuop**£6.59**4.6★**▲ 160%**](https://www.amazon.co.uk/dp/B0F53X88QV) [**JZK 50 x Pink butterfly paper wedding favours boxes small party gift box sweets candy box Confetti box for wedding birthday girl baby shower baptism Holy communion party bags**JZK**£6.31**4.6★**▲ 154%**](https://www.amazon.co.uk/dp/B01HPY2T6Q) [**TsunNee 30PCS Hollow Paper Candy Boxes - Flower Pattern Wedding Favour & DIY Party Gift Boxes**TsunNee**£7.48**4.3★**▲ 114%**](https://www.amazon.co.uk/dp/B07ZTC9ZLM)
**~~View all trending →~~**
## **What buyers say about favour boxes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“good quality card”*
**Value For Money**14%
*“excellent value”*
**Assembly/Installation**13%
*“Easy to assemble”*
**Ease Of Use**11%
*“Very easy”*
**Advertised Vs Actual Product**8%
*“Does the product work as advertised/expected: Yes”*
**Gifting Purpose**8%
*“So much fun doing mini presents with them”*
**Design-Overall**7%
*“looks really elegant”*
**Strength**5%
*“sturdy, strong”*
**Color**3%
*“delicate designs in nice pastel colours”*
**Thickness**2%
*“A reasonably thick card so they stay formed”*
### **What buyers complain about **
**Size-Overall**53%
*“Small”*
**Instructions/User Manual/Troubleshooting**10%
*“No instructions in pack”*
**Assembly/Installation**10%
*“Difficult to get them to stay built up”*
**Ease Of Use**7%
*“The ribbons are rough cut which makes it even harder to try”*
**Weight Heavy**7%
*“anything too heavy”*
### **Top return reasons **
**Size-Overall**69%
**Strength**10%
**Color**6%
**Quality-Overall**5%
**Assembly/Installation**3%
**Defective Material/Parts**2%
**Advertised Vs Actual Product**2%
**Compatibility-Overall**2%
**Value For Money**1%
**Scratch Resistance**1%
## **Common questions**
- **Is favour boxes profitable to sell on Amazon United Kingdom?**
- The niche generates £12K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the favour boxes niche?**
- 24 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in favour boxes?**
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Assembly/Installation. The return rate is 3.7%.
- **When does demand for favour boxes peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the favour boxes niche?**
- Listings span £4.21–£12.26; the average listing price is £7.61 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.
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