---
title: "Search terms — fat balls for wild birds - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/fat-balls-for-wild-birds/search-terms"
last_updated: "2026-08-01T00:51:05.450Z"
locale: en
meta:
  description: "Niche score 63/100 · £1.6M/yr market · 730K searches/yr · £9.26 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £1.6M/yr market · 730K searches/yr · £9.26 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — fat balls for wild birds - Flapen"
---

# **fat balls for wild birds**

**Launch it**

A $1.6M/yr market growing +58.8% this quarter with returns at 0.0% — clears our launch bar.

Market size 87Growth 74Conversion 100Competition 22Returns 100Price range 13Avg price 27Brand share 37Review moat 46Quality gap 70

**Conversion**

**Incredible****22.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.6M**

£1.6M/yr · 730K searches

**Growth**

**Good****+58.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,863.23**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£9.26**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****£2.30–£16.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100