---
title: "Fabric Paint — £231K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/fabric-paint"
last_updated: "2026-08-01T00:00:33.684Z"
locale: en
meta:
description: "Niche score 52/100 · £231K/yr market · 463K searches/yr. A deep review moat (3,312 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £231K/yr market · 463K searches/yr. A deep review moat (3,312 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fabric Paint — £231K/yr Amazon UK Niche (2026) - Flapen"
---
# **fabric paint**
**Worth a look**
Shows low returns (0.7%), but a deep review moat (3,312 avg reviews) keeps it on the watch list.
Market size 44Growth 51Conversion 52Competition 50Returns 96Price range 40Avg price 47Brand share 56Review moat 32Quality gap 37
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+21.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.69**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£231K**
£231K/yr · 463K searches
**Price range**
**Okay****£5.26–£21.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,311.67**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, fabric paint is a £231K/yr Amazon United Kingdom market (463K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fabric paint market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£175K–£234K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**22%**
- Colorful26% - Nicpro15% - Shuttle Art13% - Artecho10% - Fabricoat8% - Zenacolor6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.4% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/fabric-paint/trend)
## **Top fabric paint search terms**
- **fabric paint**372K/yr+21.1%3.7% conv. - **fabric paints**24K/yr+27.4%5.2% conv. - **fabric paint set**13K/yr+81.6%4.8% conv. - **permanent fabric paint**8K/yr-19.8%2.3% conv. - **fabric paints permanent for clothes**7K/yr-11.3%6.7% conv. - **fabric & textile paints**8K/yr+22.7%0.9% conv. - **fabric paint for clothes**5K/yr+63.3%4.1% conv. - **textile paint**6K/yr-8.6%2.6% conv. - **clothes paint**5K/yr+16.8%3.3% conv. - **fabric ink**5K/yr+3.2%1.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/fabric-paint/search-terms)
## **Top fabric paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£12K10%£23K15%£35K20%£46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colorful Fabric Paint Set for Clothes 12 Colors - Permanent Textile Paint Kit for Shoes Canvas - Non-Toxic Slick Painting Set for Adults Beginner & Artists**Colorful**£7.74**4.6★2,133 rev](https://www.amazon.co.uk/dp/B09C3DTK97) [2**Nicpro 12 Colors Fabric Paint (1oz/30ml) Permanent Soft Fabric Paint Set with Brushes Palette Stencils Non-Toxic Textile Paints for Fabric DIY Crafts T-Shirts Shoes Jeans Bags Art Supplies**Nicpro**£10.45**4.5★252 rev](https://www.amazon.co.uk/dp/B0FH4MZ4XR) [3**Artecho Fabric Paint 8 Colors 20 ml / 0.7 oz Fabric Paint for Clothes Permanent Furniture Upholstery**Artecho**£8.50**4.4★225 rev](https://www.amazon.co.uk/dp/B0FFMJ79PM) [4**Shuttle Art Fabric Paint Permanent for Clothes 15 x 12ml Colours Fabric Paints Set with Brushes Palette Stencils Non-Toxic Waterproof Textile Paints for T-Shirt Shoes Bag Jeans**Shuttle Art**£9.93**4.4★385 rev](https://www.amazon.co.uk/dp/B0F4D4VCN6) [5**Zenacolor Fabric Pens - Set of 40 - Non Toxic Indelible and Permanent Fabric Paint Pens Fine Point Tip - Fine Point Textile Marker Pen**Zenacolor**£7.69**4.4★3,964 rev](https://www.amazon.co.uk/dp/B0C9JQQC12)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fabricoat 125ml Fabric Paint for Art Craft & DIY Design Projects - Non-Toxic & Washable - Paint Direct onto Clothes & Textile Fabrics - For Painting on Shoes Tshirt Clothing & Denim (Black)**Fabricoat**£6.77**73 rev7mo ago](https://www.amazon.co.uk/dp/B0G713YZ19) [**ARTFLY Fabric Paint 24 Colours x 60 ml Permanent Soft Fabric Paint Set for Clothes Non-Toxic Waterproof Textile Paints for T-Shirts Shoes Jeans Bags DIY Crafts**ARTFLY**£19.05**50 rev8mo ago](https://www.amazon.co.uk/dp/B0G3NZ8D67) [**Roizefar Fabric Paint Set 48 Colors with Metallic Glitter & Neon All-in-One Kit with Brushes & Palette Permanent Textile Paint for Clothes Shoes Bags Shirts Canvas DIY 10 ml Each**Roizefar**£15.32**27 rev8mo ago](https://www.amazon.co.uk/dp/B0FJRQKRXM) [**Nicpro 12 Colors Fabric Paint (1oz/30ml) Permanent Soft Fabric Paint Set with Brushes Palette Stencils Non-Toxic Textile Paints for Fabric DIY Crafts T-Shirts Shoes Jeans Bags Art Supplies**Nicpro**£10.45**252 rev11mo ago](https://www.amazon.co.uk/dp/B0FH4MZ4XR) [**Nicpro 18 Colors Fabric Paint (2oz/60ml) Permanent Soft Paint Set with Brushes Palette Stencils Non-Toxic Textile Paints for Fabric DIY Crafts T-Shirts Shoes Jeans Bags Furniture Art**Nicpro**£12.39**252 rev11mo ago](https://www.amazon.co.uk/dp/B0FH4JG8GW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARTFLY Fabric Paint 24 Colours x 60 ml Permanent Soft Fabric Paint Set for Clothes Non-Toxic Waterproof Textile Paints for T-Shirts Shoes Jeans Bags DIY Crafts**ARTFLY**£19.05**4.9★**▲ 153%**](https://www.amazon.co.uk/dp/B0G3NZ8D67) [**Nicpro 18 Colors Fabric Paint (2oz/60ml) Permanent Soft Paint Set with Brushes Palette Stencils Non-Toxic Textile Paints for Fabric DIY Crafts T-Shirts Shoes Jeans Bags Furniture Art**Nicpro**£12.39**4.5★**▲ 145%**](https://www.amazon.co.uk/dp/B0FH4JG8GW) [**APOGO 24 Fabric Pens Permanent for Clothes White T Shirt Design Kit Canvas Tote Bag Pillowcases Plain Cotton Bags Shoes Baby Shower Games and Craft Paint Pens Art Markers for Adults Kids Gift**APOGO**£7.37**4.5★**▲ 84%**](https://www.amazon.co.uk/dp/B07VQRYYRP) [**ABEIER Fabric Paint Set of 20 colours in Bottles (60ml/2oz) Permanent Textile Paint for Clothes Non-Toxic Fabric Paints for Adults DIY Projects ideal for T-Shirts Jeans Bags Shoes**ABEIER**£16.76**4.6★**▲ 61%**](https://www.amazon.co.uk/dp/B0F9KKLNGC) [**WINSONS Acrylic Paints Set - 24 Colours Fabric Paint for Canvas Ceramic Crafts Fabric Wood Paper Rock Painting - Non Toxic Vibrant Pigments for Beginners Students - Art Supplies (12ml Each)**WINSONS**£7.64**4.7★**▲ 61%**](https://www.amazon.co.uk/dp/B0F4RDCS8W)
**~~View all trending →~~**
## **What buyers say about fabric paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“the colours are vibrant”*
**Quality-Overall**19%
*“Great for garden items”*
**Value For Money**17%
*“Good price”*
**Paint Quality**9%
*“Good Quality Paint”*
**Ease Of Use**6%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“It has done the job as intended”*
**Pen/Pencil Quality**2%
*“Lovely pens”*
**Quick Drying**2%
*“it dries extermely quick”*
**Efficiency**2%
*“Works well”*
**Fun/Entertainment Experience**1%
*“HOURS OF FUN”*
### **What buyers complain about **
**Functionality-Overall**13%
*“the bled so no clear defined lines could be drawn”*
**Color**11%
*“some more vibrant so colour match is terrible”*
**Dry/Empty Ink**8%
*“I was worried they might run dry before I finished”*
**Paint Quality**8%
*“the painting is on the other surface”*
**Quality-Overall**7%
*“just not the quality I was hoping for”*
**Brightness/Shine/Glow**6%
*“Dries shiny as if there is too much PVA in it”*
**Value For Money**4%
*“Not worth it”*
**Stain Resistance**4%
*“However after a few washes the bleach stains were back”*
**Moist/Dry**3%
*“Quite dry and very difficult to take lids off”*
**Design-Overall**3%
*“didnt look nice”*
### **Top return reasons **
**Color**23%
**Paint Quality**12%
**Functionality-Overall**9%
**Size-Overall**8%
**Quality-Overall**7%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Dry/Empty Ink**3%
**Leak-Proof**3%
**Value For Money**3%
## **Common questions**
- **Is fabric paint profitable to sell on Amazon United Kingdom?**
- The niche generates £231K/yr across 27 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the fabric paint niche?**
- 18 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in fabric paint?**
- Top complaints mined from reviews: Functionality-Overall, Color, Dry/Empty Ink. The return rate is 0.7%.
- **When does demand for fabric paint peak?**
- Demand peaks in Apr–May; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the fabric paint niche?**
- Listings span £5.26–£21.59; the average listing price is £11.69 (sweet spot $15–$100). The average incumbent carries 3,312 reviews — the moat a new listing must climb.
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