---
title: "Extra Deep Fitted Sheets Double — £43K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/extra-deep-fitted-sheets-double"
last_updated: "2026-08-01T00:44:14.475Z"
locale: en
meta:
description: "Niche score 43/100 · £43K/yr market · 126K searches/yr · £13.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £43K/yr market · 126K searches/yr · £13.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Extra Deep Fitted Sheets Double — £43K/yr Amazon UK Niche (2026) - Flapen"
---
# **extra deep fitted sheets double**
**Skip it**
A small market ($43K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 41Conversion 32Competition 30Returns 96Price range 65Avg price 63Brand share 39Review moat 38Quality gap 62
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£7.17–£29.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.55**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+12.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,696.17**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£43K**
£43K/yr · 126K searches
According to Flapen's Amazon United Kingdom niche tracking, extra deep fitted sheets double is a £43K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **extra deep fitted sheets double market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£54K–£68K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 97%
**Open market**
**12%**
- My home store39% - NTBAY12% - Generic12% - Sapphire Collection11% - REHAN & CO8% - Linens World6% - Open — no brand owns it (8 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/extra-deep-fitted-sheets-double/trend)
## **Top extra deep fitted sheets double search terms**
- **egyptian cotton fitted sheet**67K/yr+22.6%1.6% conv. - **egyptian cotton sheets**11K/yr+39.4%0.9% conv. - **egyptian cotton fitted double bed sheet**9K/yr-20.0%4.1% conv. - **egyptian cotton bed sheets**14K/yr-8.7%0.8% conv. - **100% cotton sheets**5K/yr+82.0%0.8% conv. - **100% cotton bed sheet**6K/yr+5.0%0.5% conv. - **extra deep fitted sheets double cotton**6K/yr-10.1%2.6% conv. - **fitted sheet double bed egyptian cotton deep**4K/yr-14.8%4.4% conv. - **egyptian cotton double bed sheet**3K/yr-3.7%4.7% conv. - **egyptian cotton fitted sheets double**3K/yr+70.1%2.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/extra-deep-fitted-sheets-double/search-terms)
## **Top extra deep fitted sheets double products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**My Home Store Cotton Fitted Sheets King Size - 100% Egyptian Cotton 300TC Hotel Quality 30 cm Fitted Bedsheets (White)**My home store**£11.40**4.2★2,259 rev](https://www.amazon.co.uk/dp/B08LQFJPMG) [2**My Home Store Double Fitted Sheet 100% Egyptian Cotton 300TC Hotel Quality 30 cm White Fitted Bedsheets**My home store**£10.98**4.2★2,259 rev](https://www.amazon.co.uk/dp/B08LQ3LJTB) [3**NTBAY 500 Thread Count 100% Egyptian Cotton Double Fitted Sheet Super Soft Cozy and Breathable Deep 12 / 30cm Fitted Bed Sheet White**NTBAY**£21.87**4.3★1,867 rev](https://www.amazon.co.uk/dp/B08Z7GH3TY) [4**AR Ware Double Fitted Sheet 100% Egyptian Cotton 300 TC Breathable Extra Deep Fitted Sheets Double Bed Hotel Quality 30 Cm Fitted Bed Sheets (White)**Generic**£9.97**4.3★1,133 rev](https://www.amazon.co.uk/dp/B0C5DRY83W) [5**Rehan & Co 100% Egyptian Cotton Fitted Sheets 300 Thread Count Breathable Hotel Qulaity Bedding 12 / 30cm Deep Fitted Bed Sheet. (White Fitted Sheet Double)**REHAN & CO**£10.51**4.4★209 rev](https://www.amazon.co.uk/dp/B0DZCW31YW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sylvanora 100% Egyptian Cotton Fitted Sheet 4 Corner Straps White Double**Sylvanora**£12.18**90 rev10mo ago](https://www.amazon.co.uk/dp/B0FC2HSY61) [**Rehan & Co 100% Egyptian Cotton Fitted Sheets 300 Thread Count Breathable Hotel Qulaity Bedding 12 / 30cm Deep Fitted Bed Sheet. (White Fitted Sheet Double)**REHAN & CO**£10.51**209 rev1y ago](https://www.amazon.co.uk/dp/B0DZCW31YW) [**Rehan & Co 100% Egyptian Cotton Fitted Sheets 300 Thread Count Breathable Hotel Qulaity Bedding 12 / 30cm Deep Fitted Bed Sheet. (White Fitted Sheet King)**REHAN & CO**£11.11**209 rev1y ago](https://www.amazon.co.uk/dp/B0DZCTMP3R) [**Rehan & Co 100% Egyptian Cotton Fitted Sheets 300 Thread Count Breathable Hotel Qulaity Bedding 12 / 30cm Deep Fitted Bed Sheet. (White Fitted Sheet Single)**REHAN & CO**£9.52**209 rev1y ago](https://www.amazon.co.uk/dp/B0DZCTTPCL) [**200 Thread Count 100% Egyptian Cotton Fitted Sheet - Extra Deep 16/40cm Luxury Bottom Sheet - Ultra Soft Stretchable Deep Pocket Bed Sheet (White Double)**BLOOM BLENDS**£9.16**293 rev1y ago](https://www.amazon.co.uk/dp/B0DNWX2BSX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yorkshire Bedding Flat Sheets Double 100% Egyptian Cotton Bed Sheet 200 Thread Count Breathable and Fade Resistant Hotel Quality White Sheets (225 cm x 275 cm)**Yorkshire Bedding**£11.39**4.4★**▲ 139%**](https://www.amazon.co.uk/dp/B08HQPT21W) [**Linens World Egyptian Cotton Double Fitted Sheet 200 Thread Count 30cm Deep Pocket Breathable Hypoallergenic Soft Hotel Quality Bed Sheet Anti-Wrinkle & Fade Resistant (137x190cm Grey)**Linens World**£8.29**4.3★**▲ 126%**](https://www.amazon.co.uk/dp/B09KS2LYSD) [**800 Thread Count - Extra Deep Fitted Sheet 40 cm 16 Inch - 100% Pure Egyptian Cotton Sateen Super Soft Hotel Quality Bedding Double - White**DTEX HOMES**£19.95**4.5★**▲ 122%**](https://www.amazon.co.uk/dp/B091B51GW7) [**Sylvanora 100% Egyptian Cotton Fitted Sheet 4 Corner Straps White Double**Sylvanora**£12.18**4.7★**▲ 101%**](https://www.amazon.co.uk/dp/B0FC2HSY61) [**Linens World Egyptian Cotton Fitted Sheets Breathable Anti Wrinkle 40cm Deep Pocket 200 Thread Count Bed Sheets Double Bedding & Linen- Grey Bedding Double 137 X 190 CM Double Fitted Sheet**Linens World**£8.48**4.3★**▲ 92%**](https://www.amazon.co.uk/dp/B09KS25RJH)
**~~View all trending →~~**
## **What buyers say about extra deep fitted sheets double**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Very good quality an delivered on time”*
**Size-Overall**23%
*“Nice product easy to fit”*
**Value For Money**9%
*“Excellent value”*
**Soft Feel**8%
*“it feels soft to the touch”*
**Comfort-Overall**7%
*“Very comfortable”*
**Material Quality**3%
*“Good quality material”*
**Upholstery/Fabric Quality**3%
*“Beautiful quality fabric”*
**Washability**3%
*“Washes well”*
**Advertised Vs Actual Product**3%
*“What was advertised is what I got”*
**Thickness**1%
*“Its deep enough to tuck under the mattress”*
### **What buyers complain about **
**Size-Overall**19%
*“Does not fit”*
**Quality-Overall**15%
*“Awful quality”*
**Thickness**10%
*“Very thin material”*
**Material Quality**6%
*“Extremely scratchy material”*
**Washability**6%
*“Bobbling after first wash”*
**Comfort-Overall**5%
*“Not very comfy”*
**Hard Feel**5%
*“It feels rough”*
**Advertised Vs Actual Product**4%
*“My issue is with the misleading”*
**Allergies**4%
*“Itchy sheets”*
**Stretchability/Expandability/Elasticity**3%
*“Poor fit due to elastic”*
### **Top return reasons **
**Size-Overall**42%
**Quality-Overall**13%
**Color**9%
**Material Quality**8%
**Thin**6%
**Hard Feel**4%
**Advertised Vs Actual Product**3%
**Stain Resistance**3%
**Thickness**2%
**Soft Feel**2%
## **Common questions**
- **Is extra deep fitted sheets double profitable to sell on Amazon United Kingdom?**
- The niche generates £43K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the extra deep fitted sheets double niche?**
- 14 brands and 18 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in extra deep fitted sheets double?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.9%.
- **When does demand for extra deep fitted sheets double peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the extra deep fitted sheets double niche?**
- Listings span £7.17–£29.49; the average listing price is £13.55 (sweet spot $15–$100). The average incumbent carries 2,696 reviews — the moat a new listing must climb.
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