[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-home-garden-ericaceous-plant-food":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":180,"baselines":215,"demand":220,"seasonality":527,"brandShare":540,"products":557,"feedback":646,"searchTerms":739,"related":754,"lastUpdated":166},"fbb2cb7f0b50588a007706db5a6a9303","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":5,"label":6,"slug":7,"href":8},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":161,"unitsSoldMin":172,"unitsSoldAvgMin":173,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":151,"top20BrandShare":151,"primePct":179,"oosRate":161},88561,53351,1.3869,0.4923,0.2385,0.8625,1,4.59,754,6.96,4.48,13.07,9,12500,0.2222,0.0003,0,"ericaceous plant food","ericaceous-plant-food","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fericaceous-plant-food","Fertilisers & Plant Food","2026-07-26T07:33:53.285336+00:00",5,8,71,[],105,10000,1000,1250,69600,87000,69,176,0.6667,{"score":181,"verdict":182,"components":183},42,"skip",[184,189,192,196,199,201,204,208,210,213],{"key":185,"score":186,"weight":187,"raw":188},"marketSize",22,0.15,88560.53,{"key":190,"score":191,"weight":187,"raw":148},"growth",68,{"key":193,"score":194,"weight":195,"raw":149},"conversion",100,0.1,{"key":197,"score":198,"weight":187,"raw":150},"competition",11,{"key":200,"score":161,"weight":195,"raw":151},"brandShare",{"key":202,"score":203,"weight":195,"raw":152},"qualityGap",27,{"key":205,"score":177,"weight":206,"raw":207},"reviewMoat",0.05,753.78,{"key":209,"score":194,"weight":195,"raw":160},"returns",{"key":211,"score":212,"weight":206,"raw":154},"avgPrice",19,{"key":214,"score":161,"weight":206,"raw":161},"priceRange",{"avgRating":216,"medianPrice":217,"medianReturnRate":218,"nichesTracked":219},4.36,12.12,0.0064,27606,{"points":221,"droppedPartialWeek":526},[222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,290,293,295,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,398,401,404,407,410,413,416,419,422,425,428,431,433,436,438,441,443,445,448,451,454,457,460,463,466,469,472,475,478,481,484,487,490,493,496,499,502,505,508,511,514,517,520,523],{"week":223,"volume":224},"2024-07-28",791,{"week":226,"volume":227},"2024-08-04",959,{"week":229,"volume":230},"2024-08-11",889,{"week":232,"volume":233},"2024-08-18",949,{"week":235,"volume":236},"2024-08-25",750,{"week":238,"volume":239},"2024-09-01",688,{"week":241,"volume":242},"2024-09-08",530,{"week":244,"volume":245},"2024-09-15",433,{"week":247,"volume":248},"2024-09-22",500,{"week":250,"volume":251},"2024-09-29",280,{"week":253,"volume":254},"2024-10-06",252,{"week":256,"volume":257},"2024-10-13",324,{"week":259,"volume":260},"2024-10-20",238,{"week":262,"volume":263},"2024-10-27",232,{"week":265,"volume":266},"2024-11-03",148,{"week":268,"volume":269},"2024-11-10",156,{"week":271,"volume":272},"2024-11-17",147,{"week":274,"volume":275},"2024-11-24",133,{"week":277,"volume":278},"2024-12-01",82,{"week":280,"volume":281},"2024-12-08",85,{"week":283,"volume":284},"2024-12-15",73,{"week":286,"volume":287},"2024-12-22",61,{"week":289,"volume":287},"2024-12-29",{"week":291,"volume":292},"2025-01-05",102,{"week":294,"volume":281},"2025-01-12",{"week":296,"volume":269},"2025-01-19",{"week":298,"volume":299},"2025-01-26",173,{"week":301,"volume":302},"2025-02-02",244,{"week":304,"volume":305},"2025-02-09",340,{"week":307,"volume":308},"2025-02-16",372,{"week":310,"volume":311},"2025-02-23",598,{"week":313,"volume":314},"2025-03-02",906,{"week":316,"volume":317},"2025-03-09",1666,{"week":319,"volume":320},"2025-03-16",1843,{"week":322,"volume":323},"2025-03-23",2298,{"week":325,"volume":326},"2025-03-30",2850,{"week":328,"volume":329},"2025-04-06",3344,{"week":331,"volume":332},"2025-04-13",3913,{"week":334,"volume":335},"2025-04-20",3326,{"week":337,"volume":338},"2025-04-27",3407,{"week":340,"volume":341},"2025-05-04",4307,{"week":343,"volume":344},"2025-05-11",3676,{"week":346,"volume":347},"2025-05-18",3746,{"week":349,"volume":350},"2025-05-25",3164,{"week":352,"volume":353},"2025-06-01",2360,{"week":355,"volume":356},"2025-06-08",1779,{"week":358,"volume":359},"2025-06-15",1604,{"week":361,"volume":362},"2025-06-22",1332,{"week":364,"volume":365},"2025-06-29",1167,{"week":367,"volume":368},"2025-07-06",1193,{"week":370,"volume":371},"2025-07-13",1296,{"week":373,"volume":374},"2025-07-20",985,{"week":376,"volume":377},"2025-07-27",787,{"week":379,"volume":380},"2025-08-03",659,{"week":382,"volume":383},"2025-08-10",1035,{"week":385,"volume":386},"2025-08-17",767,{"week":388,"volume":389},"2025-08-24",728,{"week":391,"volume":392},"2025-08-31",645,{"week":394,"volume":395},"2025-09-07",422,{"week":397,"volume":114},"2025-09-14",{"week":399,"volume":400},"2025-09-21",265,{"week":402,"volume":403},"2025-09-28",341,{"week":405,"volume":406},"2025-10-05",259,{"week":408,"volume":409},"2025-10-12",307,{"week":411,"volume":412},"2025-10-19",216,{"week":414,"volume":415},"2025-10-26",181,{"week":417,"volume":418},"2025-11-02",160,{"week":420,"volume":421},"2025-11-09",149,{"week":423,"volume":424},"2025-11-16",131,{"week":426,"volume":427},"2025-11-23",125,{"week":429,"volume":430},"2025-11-30",108,{"week":432,"volume":287},"2025-12-07",{"week":434,"volume":435},"2025-12-14",67,{"week":437,"volume":177},"2025-12-21",{"week":439,"volume":440},"2025-12-28",41,{"week":442,"volume":121},"2026-01-04",{"week":444,"volume":191},"2026-01-11",{"week":446,"volume":447},"2026-01-18",112,{"week":449,"volume":450},"2026-01-25",158,{"week":452,"volume":453},"2026-02-01",233,{"week":455,"volume":456},"2026-02-08",228,{"week":458,"volume":459},"2026-02-15",287,{"week":461,"volume":462},"2026-02-22",438,{"week":464,"volume":465},"2026-03-01",738,{"week":467,"volume":468},"2026-03-08",1192,{"week":470,"volume":471},"2026-03-15",1365,{"week":473,"volume":474},"2026-03-22",2262,{"week":476,"volume":477},"2026-03-29",2153,{"week":479,"volume":480},"2026-04-05",2385,{"week":482,"volume":483},"2026-04-12",2796,{"week":485,"volume":486},"2026-04-19",2891,{"week":488,"volume":489},"2026-04-26",3345,{"week":491,"volume":492},"2026-05-03",3603,{"week":494,"volume":495},"2026-05-10",3514,{"week":497,"volume":498},"2026-05-17",2864,{"week":500,"volume":501},"2026-05-24",2711,{"week":503,"volume":504},"2026-05-31",2854,{"week":506,"volume":507},"2026-06-07",1829,{"week":509,"volume":510},"2026-06-14",1366,{"week":512,"volume":513},"2026-06-21",1730,{"week":515,"volume":516},"2026-06-28",1364,{"week":518,"volume":519},"2026-07-05",1232,{"week":521,"volume":522},"2026-07-12",1301,{"week":524,"volume":525},"2026-07-19",1111,false,[528,529,530,531,532,533,534,535,536,537,538,539],0.10493435629197766,0.30949422630787815,1.5608448966470012,2.8698247473738174,3.0561864572864565,1.4589653211613227,0.9822488291873388,0.741079281225774,0.38444554502282735,0.22692478126004642,0.12620737792992792,0.06024218516941667,{"top":541,"otherBrandCount":161,"otherClickShare":161},[542,545,548,551,554],{"brand":543,"clickShare":544},"Westland",0.4526,{"brand":546,"clickShare":547},"Miracle-Gro",0.41080000000000005,{"brand":549,"clickShare":550},"Topline",0.0766,{"brand":552,"clickShare":553},"Vitax Ltd",0.035,{"brand":555,"clickShare":556},"Bronte Heritage Collection",0.025,[558,569,578,589,599,607,617,626,636],{"asin":559,"title":560,"brand":543,"imageUrl":561,"price":562,"rating":563,"reviews":564,"clickShare90":565,"clickShare360":566,"launchDate":567,"amazonUrl":568},"B08YNWHMSQ","Westland Ericaceous High Performance Liquid Plant Food 1 Litre Green","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41eF111CiML.jpg",4.67,4.6,558,0.298,0.326,"2021-03-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08YNWHMSQ",{"asin":570,"title":571,"brand":546,"imageUrl":572,"price":155,"rating":563,"reviews":573,"clickShare90":574,"clickShare360":575,"launchDate":576,"amazonUrl":577},"B0BS6TW27R","Miracle-Gro 121180 Azelia Camellia & Rhododendron Concentrated Plant Food 800 ml Natural","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413m8Ufbb9L.jpg",1239,0.2682,0.2431,"2023-01-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BS6TW27R",{"asin":579,"title":580,"brand":543,"imageUrl":581,"price":582,"rating":583,"reviews":584,"clickShare90":585,"clickShare360":586,"launchDate":587,"amazonUrl":588},"B08YNYKHSY","Westland Ericaceous Plant Food Granules Jar 900 g Green","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412d0yi13ZL.jpg",6.42,4.5,266,0.1333,0.1342,"2021-01-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08YNYKHSY",{"asin":590,"title":591,"brand":546,"imageUrl":592,"price":593,"rating":563,"reviews":594,"clickShare90":595,"clickShare360":596,"launchDate":597,"amazonUrl":598},"B09WPYHL15","Miracle Gro Premium Azalea Camellia and Rhododendron Continuous Release Plant Food White","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41V6OMlgvJL.jpg",6.84,769,0.0864,0.1038,"2022-03-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09WPYHL15",{"asin":600,"title":601,"brand":549,"imageUrl":602,"price":156,"rating":563,"reviews":603,"clickShare90":550,"clickShare360":604,"launchDate":605,"amazonUrl":606},"B0D4223HPR","Ericaceous Plant Food Feed Fertiliser - Bundle of 900g Continuous Release Plant Feed Granules & 800ml Concentrated Liquid Plant Food. Garden Plants Fertilizer for Azalea Camellia with Card","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41d82bbAL8L.jpg",50,0.0741,"2024-05-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D4223HPR",{"asin":608,"title":609,"brand":546,"imageUrl":610,"price":611,"rating":563,"reviews":612,"clickShare90":613,"clickShare360":614,"launchDate":615,"amazonUrl":616},"B001880UE4","Miracle-Gro 16803 Azalea Camellia & Rhododendron Soluble Plant Food 1 kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41f+4gJE6HL.jpg",6.05,2305,0.0562,0.0533,"2008-04-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB001880UE4",{"asin":618,"title":619,"brand":552,"imageUrl":620,"price":621,"rating":563,"reviews":622,"clickShare90":553,"clickShare360":623,"launchDate":624,"amazonUrl":625},"B01NCZI7CN","Vitax 6EF1 1 Litre Ericaceous Feed - N\u002FA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PUbBVa49L.jpg",6.56,457,0.0286,"2017-01-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01NCZI7CN",{"asin":627,"title":628,"brand":555,"imageUrl":629,"price":630,"rating":631,"reviews":632,"clickShare90":556,"clickShare360":633,"launchDate":634,"amazonUrl":635},"B0DQLNYFZ6","Bronte Ericaceous Plant Food - 1L Bottle of Concentrated Organic Seaweed-Enriched Azalea Camellia & Rhododendron Fertiliser. Pet-Friendly UK Made Boosts Flowering & Growth in Acid-Loving Plants","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51bRlL2PfWL.jpg",9.22,4.7,32,0.0179,"2024-12-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DQLNYFZ6",{"asin":637,"title":638,"brand":543,"imageUrl":639,"price":640,"rating":583,"reviews":641,"clickShare90":642,"clickShare360":643,"launchDate":644,"amazonUrl":645},"B001P3SMJ2","Westland Sulphate of Iron (Plant Food for Ericaceous Plants) 1.5 kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51dQs4H0YYL.jpg",5.31,1108,0.0213,0.0191,"2009-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB001P3SMJ2",{"love":647,"hate":708,"returnReasons":721},[648,655,662,669,676,683,689,694,699,703],{"topic":649,"percentOfMentions":650,"verbatims":651},"Plant Growth",0.3041,[652,653,654],"it helps my plants","Really does improve the flowers","Plants are happy",{"topic":656,"percentOfMentions":657,"verbatims":658},"Value For Money",0.1937,[659,660,661],"Good price","Great value","Reasonable value",{"topic":663,"percentOfMentions":664,"verbatims":665},"Quality-Overall",0.16670000000000001,[666,667,668],"Good reliable make","Excellent quality plant food","Excellent product",{"topic":670,"percentOfMentions":671,"verbatims":672},"Advertised Vs Actual Product",0.1261,[673,674,675],"As advertised","Does what it says","Just as expected",{"topic":677,"percentOfMentions":678,"verbatims":679},"Ease Of Use",0.1216,[680,681,682],"Easy to use","Its worth useing","Easy to use for good gardening results",{"topic":684,"percentOfMentions":685,"verbatims":686},"Color",0.0203,[687,688],"it has an amazing show of colour this year","the leaf colours are looking particularly vibrant",{"topic":690,"percentOfMentions":685,"verbatims":691},"Instructions\u002FUser Manual\u002FTroubleshooting",[692,693],"with clear instructions","Has perked it up, follow instructions and it works a treat",{"topic":695,"percentOfMentions":696,"verbatims":697},"Locally Manufactured",0.013500000000000002,[698],"Westland of a trusted brand",{"topic":700,"percentOfMentions":696,"verbatims":701},"Spray\u002FFlow",[702],"Alternatively, diluting about 5 rounded tablespoons into a 8 litre pressure sprayer with water and really shake very vigorously to ensure it dissolves, and then can spray the grass very easily",{"topic":704,"percentOfMentions":705,"verbatims":706},"Size-Overall",0.0068000000000000005,[707],"Box big enough for garden beds",[709,714,718],{"topic":710,"percentOfMentions":711,"verbatims":712},"Contamination",0.3333,[713],"Careful",{"topic":715,"percentOfMentions":664,"verbatims":716},"Leak-Proof",[717],"Item damaged and leaking",{"topic":670,"percentOfMentions":664,"verbatims":719},[720],"But its not the brand in the photo",[722,724,727,728,731,733,735,737],{"reason":715,"pct":723},0.4286,{"reason":725,"pct":726},"Functionality-Overall",0.1429,{"reason":710,"pct":726},{"reason":729,"pct":730},"Eco Friendliness",0.09519999999999999,{"reason":704,"pct":732},0.047599999999999996,{"reason":734,"pct":732},"Smell",{"reason":736,"pct":732},"Product Condition",{"reason":738,"pct":732},"Hard Feel",[740,744,749],{"term":162,"volume":741,"growthQoq":742,"conversionRate":743},35659,0.5491,0.2155,{"term":745,"volume":746,"growthQoq":747,"conversionRate":748},"ericaceous feed",13771,0.5883,0.1705,{"term":750,"volume":751,"growthQoq":752,"conversionRate":753},"ericaceous fertiliser",3921,-0.0926,0.1641,[755,762,769,774,779,784],{"title":756,"href":757,"score":758,"verdict":759,"marketSize":760,"growth90":761},"mole repellent","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fmole-repellent",79,"watch",163396.94,0.914,{"title":763,"href":764,"score":765,"verdict":766,"marketSize":767,"growth90":768},"sun lounger","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fsun-lounger",80,"launch",2470990.46,2.9989,{"title":770,"href":771,"score":765,"verdict":759,"marketSize":772,"growth90":773},"fly repellent fan","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Ffly-repellent-fan",301927.34,14.9724,{"title":775,"href":776,"score":765,"verdict":766,"marketSize":777,"growth90":778},"ice maker","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fice-maker",2878212.99,3.7144,{"title":780,"href":781,"score":765,"verdict":766,"marketSize":782,"growth90":783},"parasol base","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fparasol-base",1136108.92,9.0445,{"title":785,"href":786,"score":765,"verdict":766,"marketSize":787,"growth90":788},"air conditioner","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fair-conditioner",39308962.49,53.5682]