---
title: "Enamel Roasting Tin — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/enamel-roasting-tin"
last_updated: "2026-08-01T00:01:59.348Z"
locale: en
meta:
description: "Niche score 51/100 · £49K/yr market · 73K searches/yr · £16.67 avg price. Soft demand (-55.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £49K/yr market · 73K searches/yr · £16.67 avg price. Soft demand (-55.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Enamel Roasting Tin — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **enamel roasting tin**
**Worth a look**
Shows low returns (1.7%), but soft demand (-55.4% this quarter) keeps it on the watch list.
Market size 12Growth 0Conversion 50Competition 66Returns 82Price range 66Avg price 79Brand share 77Review moat 71Quality gap 78
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.67**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****659.61**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£5.91–£32.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£49K**
£49K/yr · 73K searches
**Growth**
**Bad****-55.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, enamel roasting tin is a £49K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **enamel roasting tin market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£33K–£42K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#2,331**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **75%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**59%**
Top 20: 96%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**35%**
- Zenker24% - Vintage Gourmet13% - FALCON8% - Russell Hobbs7% - MasterClass6% - Hairy Bikers6%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -55.4% search growth over the last 90 days.
5K4KSpike '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/enamel-roasting-tin/trend)
## **Top enamel roasting tin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zenker Enamel Large Roasting Dish Vintage Design Roasting Tin Perfect for Roasts Pies & Pastries Easy to Clean Oven Safe Up to 230 Degrees Celsius PTFE & PFOA Free 40x28.5cm White & Blue**Zenker**£19.79**4.4★621 rev](https://www.amazon.co.uk/dp/B0G3BB1K6R) [2**VG Premium White Enamelware with Blue Rim Oblong Pie Dish Set of 3 Oven Safe Retro Bakeware 24cm | 26cm | 30cm Oven To Table Baking Pudding Steak |Shepherds Pie Enamel Roasting Tray Family Set**Vintage Gourmet**£16.45**4.6★85 rev](https://www.amazon.co.uk/dp/B0FCCTTRL7) [3**FALCON Enamel Bake Pan Blue & White Large 37 X 29.5 6cm Roasting Baking Tray (61037)**FALCON**£14.26**4.4★153 rev](https://www.amazon.co.uk/dp/B09QZ93YGT) [4**Zenker Enamel Medium Oblong Pie Dish Vintage Design Suitable for Oven and Stove Dishwasher Safe Oven Tray Enamel Cookware Traditional Pie Tin 22x16.5x5cm White and Blue**Zenker**£5.91**4.4★621 rev](https://www.amazon.co.uk/dp/B09J57NNLH) [5**Hairy Bikers Enamelled Cookware Large Roaster Steel PFOA Free Oven Safe Dishwasher Safe White**Hairy Bikers**£12.44**4.1★14 rev](https://www.amazon.co.uk/dp/B0CN9LKCTJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zenker Enamel Large Roasting Dish Vintage Design Roasting Tin Perfect for Roasts Pies & Pastries Easy to Clean Oven Safe Up to 230 Degrees Celsius PTFE & PFOA Free 40x28.5cm White & Blue**Zenker**£19.79**621 rev8mo ago](https://www.amazon.co.uk/dp/B0G3BB1K6R) [**Zenker Enamel Oval Roasting Dish Vintage Design Roasting Tin Perfect for Roasts & Pies Easy to Clean Oven Safe Up to 230 Degrees Celsius PTFE & PFOA Free 33x23.7cm White & Blue**Zenker**£23.97**621 rev8mo ago](https://www.amazon.co.uk/dp/B0G3BDHQKP) [**Ciieeo Thickened White Enamel Bake Pan Non Stick Heat Resistant Oven Tray Multifunctional Roasting Baking Dish for Home and Commercial Use Dishwasher Safe**Ciieeo**£15.20**6 rev11mo ago](https://www.amazon.co.uk/dp/B0FNTN4Z9J) [**VG Premium White Enamelware with Blue Rim Oblong Pie Dish Set of 3 Oven Safe Retro Bakeware 24cm | 26cm | 30cm Oven To Table Baking Pudding Steak |Shepherds Pie Enamel Roasting Tray Family Set**Vintage Gourmet**£16.45**85 rev1y ago](https://www.amazon.co.uk/dp/B0FCCTTRL7) [**YKUKIZEE 2PCS 38x28CM Oblong Enamel Roasting Tin Baking Pan Pie Dish White**YKUKIZEE**£16.68**5 rev1y ago](https://www.amazon.co.uk/dp/B0F996MVFV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cabilock Classic Enamel Roasting Pan Small Rectangular Baking Tray Porcelain-Glazed Nonstick Cookware for Oven Use and Serving Vintage White Enamelware for Home Cooking**Cabilock**£7.53**0.0★**▲ 474%**](https://www.amazon.co.uk/dp/B0DV6P9HM2) [**Zenker Enamel Large Roasting Dish Vintage Design Roasting Tin Perfect for Roasts Pies & Pastries Easy to Clean Oven Safe Up to 230 Degrees Celsius PTFE & PFOA Free 40x28.5cm White & Blue**Zenker**£19.79**4.4★**▲ 175%**](https://www.amazon.co.uk/dp/B0G3BB1K6R) [**Enamel Self Basting Oval Roasting Tin with Lid 33.5cm x 24cm x 12cm Succulent Results Hob-Friendly**lakeland**£21.10**4.3★**▲ 131%**](https://www.amazon.co.uk/dp/B07VM7KZCQ) [**MasterClass Vitreous Enamel Roasting Tin Induction Safe 1mm Steel with Scratch Resistant Coating Small (27 x 21 x 4cm) Black**MasterClass**£12.33**4.4★**▲ 101%**](https://www.amazon.co.uk/dp/B004VQTBN6) [**Zenker Enamel Oval Roasting Dish Vintage Design Roasting Tin Perfect for Roasts & Pies Easy to Clean Oven Safe Up to 230 Degrees Celsius PTFE & PFOA Free 33x23.7cm White & Blue**Zenker**£23.97**4.4★**▲ 84%**](https://www.amazon.co.uk/dp/B0G3BDHQKP)
**~~View all trending →~~**
## **What buyers say about enamel roasting tin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Amazing quality”*
**Size-Overall**14%
*“Size is good”*
**Value For Money**10%
*“Amazing price”*
**Ease Of Cleaning**9%
*“Cleans easily”*
**Advertised Vs Actual Product**8%
*“as advertised”*
**Strength**5%
*“Sturdy and easy to clean”*
**Toasting**5%
*“This roaster dish is amazing”*
**Baking**2%
*“Excellent cookware for baking”*
**Durability**2%
*“appears durable”*
**Material Quality**1%
*“Very good material”*
### **What buyers complain about **
**Size-Overall**24%
*“Bit small”*
**Quality-Overall**9%
*“Salter need better quality control”*
**Weight Heavy**9%
*“for potential buyers, it is very heavy so others, like me, who are old and with little strength might find it too much to lift etc”*
**Rusts/Corrodes**7%
*“Be careful handling and storing due to the fact that if you chip the coating it exposes the metal inside that rusts very easily”*
**Adhesion/Stickiness**4%
*“Food sticks to this: avoid”*
**Value For Money**3%
*“the week after I bought it the price dropped by 25%”*
**Cushion**2%
*“Sent by Amazon in a paper bag with no cushioning so it arrived with enamel chipped off in several areas”*
**Heat Resistance**2%
*“dont stop the heat”*
**Ease Of Cleaning**2%
*“It was a pain to clean”*
**Defective Material/Parts**2%
*“Damaged goods”*
### **Top return reasons **
**Size-Overall**57%
**Paint Quality**14%
**Quality-Overall**4%
**Weight Heavy**4%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**2%
**Scratch Resistance**2%
**Rusts/Corrodes**1%
**Sharpness**1%
**Ease Of Use**1%
## **Common questions**
- **Is enamel roasting tin profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 36 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -55.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the enamel roasting tin niche?**
- 25 brands and 67 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in enamel roasting tin?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 1.7%.
- **When does demand for enamel roasting tin peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the enamel roasting tin niche?**
- Listings span £5.91–£32.86; the average listing price is £16.67 (sweet spot $15–$100). The average incumbent carries 660 reviews — the moat a new listing must climb.
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