---
title: "Enamel Pie Dish — £26K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/enamel-pie-dish"
last_updated: "2026-08-01T01:31:16.548Z"
locale: en
meta:
description: "Niche score 40/100 · £26K/yr market · 51K searches/yr · £11.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £26K/yr market · 51K searches/yr · £11.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Enamel Pie Dish — £26K/yr Amazon UK Niche (2026) - Flapen"
---
# **enamel pie dish**
**Skip it**
Soft demand (-44.0% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 3Conversion 53Competition 46Returns 85Price range 35Avg price 49Brand share 42Review moat 89Quality gap 55
**Review moat**
**Great****219.82**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.84**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£5.75–£19.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£26K**
£26K/yr · 51K searches
**Growth**
**Bad****-44.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, enamel pie dish is a £26K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **enamel pie dish market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£24K–£30K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#3,482**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **59%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**16%**
- Zenker36% - Vintage Gourmet24% - DTD QUALITY MATTERS11% - Argon Tableware5% - WINSOME5% - Falcon4% - Open — no brand owns it (7 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -44.0% search growth over the last 90 days.
2K1KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/enamel-pie-dish/trend)
## **Top enamel pie dish search terms**
- **enamel pie dish**40K/yr-50.3%2.6% conv. - **enamel dishes**6K/yr-29.8%1.6% conv. - **enamel dish**6K/yr-17.5%2.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/enamel-pie-dish/search-terms)
## **Top enamel pie dish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£3K15%£4K20%£5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zenker Enamel Medium Oblong Pie Dish Vintage Design Suitable for Oven and Stove Dishwasher Safe Oven Tray Enamel Cookware Traditional Pie Tin 22x16.5x5cm White and Blue**Zenker**£5.91**4.4★621 rev](https://www.amazon.co.uk/dp/B09J57NNLH) [2**Vintage Gourmet Premium White Enamelware with Blue Rim Oblong Pie Dish Oven Safe Retro Bakeware Set of 6 16cm Oblong Pie Dishes 150ml Capacity Perfect Size for Individual Pies Ideal for Freezer**Vintage Gourmet**£15.75**4.6★184 rev](https://www.amazon.co.uk/dp/B0DNY69WHJ) [3**VG Premium White Enamelware with Blue Rim Oblong Pie Dish Set of 3 Oven Safe Retro Bakeware 24cm | 26cm | 30cm Oven To Table Baking Pudding Steak |Shepherds Pie Enamel Roasting Tray Family Set**Vintage Gourmet**£16.45**4.6★85 rev](https://www.amazon.co.uk/dp/B0FCCTTRL7) [4**Zenker Enamel Large Pie Dish Vintage Design Baking and Roasting Tin for Roasts Pies and Pastries Lightweight Easy to Clean Air Fryer Compatible PTFE and PFOA Free 25.8x19cm White and Blue**Zenker**£9.82**4.4★621 rev](https://www.amazon.co.uk/dp/B0G3B7ZLC4) [5**Premium Quality Traditional Enamel White Blue Trim Round Pie Dish 16cm Rice Plate Pasta Plate Bowl Dinner Plate Soup Plate Mixing Bowl Deep Dish Tableware Crockery**DTD QUALITY MATTERS**£6.74**4.2★32 rev](https://www.amazon.co.uk/dp/B0C7CQG9JD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Enamel Round Pie Dish with Blue Rim 16cm Oven Safe Baking Dish Deep Enamel Pie Plate for Baking Roasting & Serving Heavy Gauge Steel Enamelware Retro Kitchen Cookware White with Blue Rim**DTD QUALITY MATTERS**£5.75**7 rev4mo ago](https://www.amazon.co.uk/dp/B0GSGCHG1B) [**WeeGoo 3 Pcs Enamel Pie Dish Oblong 20 x 14.5 x 4.5 cm**WeeGoo**£17.39**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GFLVSLV6) [**Zenker Enamel Large Pie Dish Vintage Design Baking and Roasting Tin for Roasts Pies and Pastries Lightweight Easy to Clean Air Fryer Compatible PTFE and PFOA Free 25.8x19cm White and Blue**Zenker**£9.82**621 rev8mo ago](https://www.amazon.co.uk/dp/B0G3B7ZLC4) [**Zenker Enamel Small Pie Dish Vintage Design Baking and Roasting Tin for Roasts Pies and Pastries Lightweight Easy to Clean Air Fryer Compatible PTFE and PFOA Free 19.5x14.5cm White and Blue**Zenker**£6.86**621 rev8mo ago](https://www.amazon.co.uk/dp/B0G3BBFTZR) [**Argon Tableware 16 x 12cm White Enamel Pie Dishes - Navy - 6X Classic Pressed Steel Baking Tin Non-Stick Enamel Oven Dish Lightweight & Durable Camping Cookware Rustic Country Kitchen Bakeware**Argon Tableware**£14.91**29 rev8mo ago](https://www.amazon.co.uk/dp/B0FYPDZ8PH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Enamel Round Pie Dish with Blue Rim 16cm Oven Safe Baking Dish Deep Enamel Pie Plate for Baking Roasting & Serving Heavy Gauge Steel Enamelware Retro Kitchen Cookware White with Blue Rim**DTD QUALITY MATTERS**£5.75**5.0★**▲ 583%**](https://www.amazon.co.uk/dp/B0GSGCHG1B) [**WeeGoo 3 Pcs Enamel Pie Dish Oblong 20 x 14.5 x 4.5 cm**WeeGoo**£17.39**5.0★**▲ 380%**](https://www.amazon.co.uk/dp/B0GFLVSLV6) [**Zenker Enamel Large Pie Dish Vintage Design Baking and Roasting Tin for Roasts Pies and Pastries Lightweight Easy to Clean Air Fryer Compatible PTFE and PFOA Free 25.8x19cm White and Blue**Zenker**£9.82**4.4★**▲ 280%**](https://www.amazon.co.uk/dp/B0G3B7ZLC4) [**Olympia Enamel Retro Pie Dishes Set - Rectangular 180 x 135 mm (Pack of 6) White and Blue Hardwearing Camping Dishes Enamelled Steel Ovenproof & Dishwasher Safe GM511**Olympia**£19.14**4.2★**▲ 135%**](https://www.amazon.co.uk/dp/B017RKR1F2) [**FALCON Enamel Bake Pan Blue & White Large 37 X 29.5 6cm Roasting Baking Tray (61037)**FALCON**£14.26**4.4★**▲ 99%**](https://www.amazon.co.uk/dp/B09QZ93YGT)
**~~View all trending →~~**
## **What buyers say about enamel pie dish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good quality dishes”*
**Size-Overall**16%
*“Very good size and quality”*
**Ease Of Cleaning**10%
*“They cleaned up beautifully”*
**Advertised Vs Actual Product**10%
*“Better than I imagined”*
**Value For Money**8%
*“Great value”*
**Baking**5%
*“Excellent cookware for baking”*
**Strength**5%
*“Appear sturdy well made”*
**Cooking Experience**2%
*“With 3 sizes in the set plenty of cooking options”*
**Durability**2%
*“durable”*
**Toasting**2%
*“Love these for doing my roast in good quality”*
### **What buyers complain about **
**Size-Overall**39%
*“I would be disappointed to be served a pie this size”*
**Quality-Overall**7%
*“I wasn't expecting the best quality”*
**Defective Material/Parts**7%
*“Damaged goods”*
**Value For Money**6%
*“can find it cheaper elsewhere”*
**Adhesion/Stickiness**4%
*“also not non-stick”*
**Dishwasher Safe**4%
*“Only downside is that manufacturers advise against using a dishwasher to clean”*
**Ease Of Cleaning**4%
*“It was a pain to clean”*
### **Top return reasons **
**Size-Overall**73%
**Paint Quality**8%
**Quality-Overall**4%
**Scratch Resistance**2%
**Defective Material/Parts**2%
**Rusts/Corrodes**2%
**Advertised Vs Actual Product**1%
**Thickness**1%
**Engraving/Paint/Sublimation**1%
**Thin**1%
## **Common questions**
- **Is enamel pie dish profitable to sell on Amazon United Kingdom?**
- The niche generates £26K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -44.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the enamel pie dish niche?**
- 13 brands and 41 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in enamel pie dish?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Defective Material/Parts. The return rate is 1.5%.
- **What does it cost to enter the enamel pie dish niche?**
- Listings span £5.75–£19.96; the average listing price is £11.84 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.
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