---
title: "Emma Bridgewater — £152K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/emma-bridgewater"
last_updated: "2026-08-01T00:00:46.190Z"
locale: en
meta:
description: "Niche score 47/100 · £152K/yr market · 614K searches/yr · £18.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £152K/yr market · 614K searches/yr · £18.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Emma Bridgewater — £152K/yr Amazon UK Niche (2026) - Flapen"
---
# **emma bridgewater**
**Skip it**
Soft demand (-31.4% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 9Conversion 17Competition 94Returns 79Price range 77Avg price 83Brand share 11Review moat 96Quality gap 28
**Review moat**
**Incredible****79.66**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****£18.37**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£6.20–£44.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£152K**
£152K/yr · 614K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-31.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, emma bridgewater is a £152K/yr Amazon United Kingdom market (614K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **emma bridgewater market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£110K–£147K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,990**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **28%**
- **Out of stock**
- **30.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**21%**
Top 20: 54%
**Open market**
**3%**
- Emma Bridgewater70% - Elite tins18% - Longhuateng4% - Elite Gift Boxes2% - MIATTCLD1% - SEATZONE1% - Open — no brand owns it (5 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/emma-bridgewater/trend)
## **Top emma bridgewater search terms**
- **emma bridgewater**290K/yr-23.5%0.4% conv. - **emma bridgewater mugs**214K/yr-40.4%0.8% conv. - **emma bridgewater tins**37K/yr-35.6%2.1% conv. - **emma bridgewater mug**29K/yr-24.8%0.8% conv. - **emma bridgewater biscuit tin**16K/yr-32.8%3.4% conv. - **emma bridgewater tin**17K/yr-42.2%1.8% conv. - **emma bridgewater-**5K/yr-15.9%0.3% conv. - **emma bridgewater sale**6K/yr-28.6%0.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/emma-bridgewater/search-terms)
## **Top emma bridgewater products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3K4%£6K6%£9K8%£12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Emma Bridgewater Wild Flowers Large Handled Tray 390 (d) x 60mm**Elite tins**£31.17**4.5★29 rev](https://www.amazon.co.uk/dp/B0CRGD8239) [2**Emma Bridgewater - Green House Shaped Tin 120 x 135 x 75mm Matthew Rice**Emma Bridgewater**£8.52**4.5★200 rev](https://www.amazon.co.uk/dp/B07PG2T9YH) [3**Emma Bridgewater Large Mug 1/2 Pint Ceramic Coffee Mug Large - Stoneware Mug Cappuccino Latte Coffee Tea Cup - Beautiful Mugs Birthday Gift - Coffee Mug Black Labrador**Emma Bridgewater**£23.71**4.6★175 rev](https://www.amazon.co.uk/dp/B09QSWT7B6) [4**Emma Bridgewater - Crafting Long Deep Rectangular Storage Tin - 240 x 100 x 70mm Pink Steel**Longhuateng**£10.78**4.6★32 rev](https://www.amazon.co.uk/dp/B099N93GC3) [5**Emma Bridgewater - Deep Polka Dot Storage Box**Emma Bridgewater**£10.53**4.2★150 rev](https://www.amazon.co.uk/dp/B00HS02CJC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Emma Bridgewater Rainy Dog Walks 1/2 Pint Mug**Emma Bridgewater**£19.52**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GJSGWXRX) [**Emma Bridgewater Blackberry Design Metal Biscuit Barrel 20.5 x 17 cm Blackberry and Cream Kitchen Storage Container with Decorative Hand-drawn Berry Pattern**Emma Bridgewater**£17.86**15 rev8mo ago](https://www.amazon.co.uk/dp/B0G2CPC9SV) [**Emma Bridgewater Toast & Marmalade Cracker Storage Tin Black and Cream Metal Container 24 x 8.2 x 10.2 cm**Emma Bridgewater**£10.10**28 rev8mo ago](https://www.amazon.co.uk/dp/B0G2CX22F9) [**Emma Bridgewater Colour Palette Storage Tin Multicoloured Polka Dot Design 19.5 x 7.5 x 15.5 cm Metal Vintage Style Rectangular for Kitchen Storage and Home Organisation**Emma Bridgewater**£10.47**2 rev8mo ago](https://www.amazon.co.uk/dp/B0G1ZBK54K) [**MIATTCLD Coffee Mug Set 2 Pieces 380ml Porcelain Cups for Latte Tea Milk Cappuccino Hot Chocolate | Hot Drinks Mugs for Home Kitchen Office (C)**MIATTCLD**£17.76**3 rev1y ago](https://www.amazon.co.uk/dp/B0F6TTHMV4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Emma Bridgewater Rainy Dog Walks 1/2 Pint Mug**Emma Bridgewater**£19.52**0.0★**▲ 313%**](https://www.amazon.co.uk/dp/B0GJSGWXRX) [**Emma Bridgewater Set of 2 Mugs Large Mug 1/2 Pint Stoneware Ceramic Coffee Cup Stoneware Mug Cappuccino Latte Coffee - Beautiful Mugs Birthday Gift - Coffee Mug Roses**Emma Bridgewater**£44.28**4.4★**▲ 278%**](https://www.amazon.co.uk/dp/B0CRZDN6KF) [**Emma Bridgewater Large Mug 1/2 Pint Ceramic Coffee Mug Large - Stoneware Mug Cappuccino Latte Coffee Tea Cup - Beautiful Mugs Birthday Gift - Coffee Mug Blue Iris**Emma Bridgewater**£21.95**4.1★**▲ 160%**](https://www.amazon.co.uk/dp/B08T9SCD8L) [**Emma Bridgewater Flowers Tulips 1/2 Pint Mug**Emma Bridgewater**£23.15**4.5★**▲ 91%**](https://www.amazon.co.uk/dp/B09TFGLSLC) [**Emma Bridgewater Wild Flowers Large Handled Tray 390 (d) x 60mm**Elite tins**£31.17**4.5★**▲ 83%**](https://www.amazon.co.uk/dp/B0CRGD8239)
**~~View all trending →~~**
## **What buyers say about emma bridgewater**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Top quality, large mug”*
**Design-Overall**14%
*“Love the design”*
**Size-Overall**13%
*“Good size”*
**Gifting Purpose**9%
*“Lovely wedding gift”*
**Value For Money**8%
*“Value for money”*
**Advertised Vs Actual Product**7%
*“Does the job”*
**Ease Of Use**3%
*“Eminently useful for my needs”*
**Color**2%
*“Lovely colours”*
**Storage Capacity**2%
*“large enough for plenty of biccies”*
**Shape/Style**1%
*“Nice pattern”*
### **What buyers complain about **
**Size-Overall**33%
*“Small tray”*
**Value For Money**13%
*“Not good value”*
**Quality-Overall**10%
*“A bit cheap and cheerful”*
**Thickness**4%
*“It does feel very thin”*
**Hard Feel**4%
*“biscuits go really soft and aren't great”*
**Scratch Resistance**4%
*“spoiled slightly by small scratch marks on lid”*
**Advertised Vs Actual Product**4%
*“the description clearly says that it contains needles, pins, scissors and thread. It does not so this needs to be changed.”*
**Ease Of Use**2%
*“ie children or oaps may find it difficult first to open”*
**Handle Quality**2%
*“now the handle has a crack”*
**Strength**2%
*“this is really flimsy feeling”*
### **Top return reasons **
**Size-Overall**62%
**Scratch Resistance**5%
**Gifting Purpose**4%
**Ease Of Use**3%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Material Quality**2%
**Color**2%
**Strength**2%
**Value For Money**2%
## **Common questions**
- **Is emma bridgewater profitable to sell on Amazon United Kingdom?**
- The niche generates £152K/yr across 85 tracked products. 1 of 26 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the emma bridgewater niche?**
- 11 brands and 43 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in emma bridgewater?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.8%.
- **When does demand for emma bridgewater peak?**
- Demand peaks in Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the emma bridgewater niche?**
- Listings span £6.20–£44.28; the average listing price is £18.37 (sweet spot $15–$100). The average incumbent carries 80 reviews — the moat a new listing must climb.
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