---
title: "Products — embroidery threads - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/embroidery-threads/products"
last_updated: "2026-08-01T01:32:08.793Z"
locale: en
meta:
  description: "Niche score 42/100 · £206K/yr market · 418K searches/yr · £6.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £206K/yr market · 418K searches/yr · £6.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — embroidery threads - Flapen"
---

# **embroidery threads**

**Skip it**

Prices mostly outside the sweet spot ($3.07–$16.58) — this niche doesn't clear our bar today.

Market size 40Growth 23Conversion 78Competition 30Returns 98Price range 12Avg price 18Brand share 44Review moat 44Quality gap 23

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,108.12**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£206K**

£206K/yr · 418K searches

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-3.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.45**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.07–£16.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100