---
title: "Embroidery Scissors — £82K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/embroidery-scissors"
last_updated: "2026-08-01T02:11:52.463Z"
locale: en
meta:
description: "Niche score 49/100 · £82K/yr market · 169K searches/yr · £5.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £82K/yr market · 169K searches/yr · £5.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Embroidery Scissors — £82K/yr Amazon UK Niche (2026) - Flapen"
---
# **embroidery scissors**
**Skip it**
Prices mostly outside the sweet spot ($3.00–$12.96) — this niche doesn't clear our bar today.
Market size 20Growth 13Conversion 80Competition 75Returns 99Price range 0Avg price 16Brand share 84Review moat 59Quality gap 28
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Review moat**
**Good****1,123.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£82K**
£82K/yr · 169K searches
**Avg price**
**Bad****£5.84**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-23.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.00–£12.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, embroidery scissors is a £82K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embroidery scissors market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£88K–£117K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**51%**
Top 20: 95%
**Top-5 click share**
**40%**
Top 20: 84%
**Open market**
**42%**
- FENGRUI15% - SwirlColor13% - Asdirne9% - Fiskars8% - HALO FORGE7% - Beaditive7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.
5K4KHoliday '24Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/embroidery-scissors/trend)
## **Top embroidery scissors search terms**
- **embroidery scissors**96K/yr-23.2%6.2% conv. - **crochet scissors**14K/yr-25.5%6.6% conv. - **small sewing scissors**7K/yr+2.5%8.7% conv. - **embroidery scissors small sharp**7K/yr-21.2%9.1% conv. - **sewing scissors small**7K/yr-12.4%8.0% conv. - **small craft scissors**5K/yr-27.7%6.4% conv. - **needlework scissors**5K/yr-15.8%7.5% conv. - **cross stitch scissors**5K/yr-33.5%8.1% conv. - **sewing scissors small sharp**4K/yr-28.1%10.1% conv. - **yarn scissors**4K/yr-27.2%7.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/embroidery-scissors/search-terms)
## **Top embroidery scissors products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£7K12%£10K16%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**1PCS Embroidery Scissors Small Craft Stainless Steel Scissors Stainless Steel CraftScissors for Sewing Threading Needlework Handicraft Trimming with Leather Protective Case Blue**FENGRUI**£3.46**4.5★72 rev](https://www.amazon.co.uk/dp/B0FD6TCN47) [2**HALO FORGE Small Embroidery Scissors: Small Sharp Scissors Little Straight Stainless Steel Pointed Tip Precision Cutting Details Thread Yarn for Quilting Knitting Cross Stitch 3.5 Inch Black**HALO FORGE**£4.85**4.6★1,223 rev](https://www.amazon.co.uk/dp/B0B2VYTXZD) [3**Embroidery Scissors Small Craft Stainless Steel for Sewing Threading Needlework Handicraft Trimming 1pcs with Fake Leather Cover**SwirlColor**£4.49**4.7★1,597 rev](https://www.amazon.co.uk/dp/B091BXFGDC) [4**Embroidery Scissors Stainless Steel Craft Scissors for Needlework Thread Cutting Handicrafts with Leather Protective Case**KUOXAN**£3.65**4.6★127 rev](https://www.amazon.co.uk/dp/B0DMD2F4V9) [5**Beaditive High Precision Detail Scissors Set (2-Pc) Sharp Fine Tips | Paper Cutting Scrapbooking Sewing Crafting | Stainless Steel | Protective Cover (Pastel)**Beaditive**£10.00**4.7★7,287 rev](https://www.amazon.co.uk/dp/B07QQ398H5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Piece Small Embroidery Scissors Set Ultra Sharp Precision Craft Scissors with Wide Comfortable Grip Fits Most Finger Sizes Stainless Steel Blades with Safety Caps for Sewing Quilting Crochet**Risorton**£10.15**16 rev7mo ago](https://www.amazon.co.uk/dp/B0G4SL1HYG) [**Crochet Scissors Vintage Small Sewing Embroidery Scissors Sharp Crafting Threading with Leather Cover Stainless Steel Black Flower Design Shears for Craft Art Work Manual Sewing Handicraft DIY Tool**Xinjoduz**£4.94**17 rev8mo ago](https://www.amazon.co.uk/dp/B0FYFPDBWR) [**Small Embroidery Scissors 3.5 Inch Stainless Steel Precision Scissors Sharp Point for Thread Yarn Cross Stitch Quilting Knitting Compact Durable Black**AFIODA**£3.62**10 rev9mo ago](https://www.amazon.co.uk/dp/B0FX4W2KS3) [**6-Piece Embroidery Scissors Small Sharp Scissors for Sewing and Crochet Gradient Colour Set Precision Cutting Tools for Handcrafts and DIY Projects**YTLSDHF**£7.09**8 rev11mo ago](https://www.amazon.co.uk/dp/B0FNRHYXJW) [**1PCS Embroidery Scissors Small Craft Stainless Steel Scissors Stainless Steel CraftScissors for Sewing Threading Needlework Handicraft Trimming with Leather Protective Case Blue**FENGRUI**£3.46**72 rev1y ago](https://www.amazon.co.uk/dp/B0FD6TCN47)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KUONIIY Scissors Ultra Sharp Titanium Coating Blades Soft Comfort-Grip Handles Multi-Purpose Scissors 6 Inch**KUONIIY**£3.45**4.6★**▲ 147%**](https://www.amazon.co.uk/dp/B0BFVHGDWW) [**2 Pieces Sewing Scissors U-Shaped Scissors Fabric Cutting Small Snips Sewing Plant Trimming Scissors for Sewing DIY Embroidery 4.2 inch(Pink Grey)**JJHXM**£3.02**4.6★**▲ 131%**](https://www.amazon.co.uk/dp/B0DDB2GRN5) [**Embroidery Scissors Small Craft Stainless Steel Stork Scissors for Sewing Cross Stitch Needlework Threading with PU Cover - Pink**SwirlColor**£4.68**4.8★**▲ 96%**](https://www.amazon.co.uk/dp/B0CJY55RL9) [**Cosysparks Vintage Colorful Embroidery Scissors Stainless Steel Multicolor 2 Count Ambidextrous 9.1 x 4.7 cm**Cosysparks**£5.41**4.8★**▲ 84%**](https://www.amazon.co.uk/dp/B0D47H6PD1) [**2Pcs HiChange Sewing Snips Thread Cutter Sewing Scissors (2PC Thread Cutter)**HiChange**£3.28**4.3★**▲ 40%**](https://www.amazon.co.uk/dp/B071WVN9DX)
**~~View all trending →~~**
## **What buyers say about embroidery scissors**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Great value”*
**Quality-Overall**18%
*“They feel well made”*
**Sharpness**11%
*“Super sharp”*
**Ease Of Use**7%
*“Easy to use”*
**Advertised Vs Actual Product**7%
*“Exactly what I needed”*
**Size-Overall**5%
*“Just the right size”*
**Color**5%
*“Beautiful colour”*
**Grip**3%
*“Good comfortable grip”*
**Stitch/Finish/Polish**3%
*“Quality sewing item”*
**Strength**3%
*“Theyre sturdy and easy to grip”*
### **What buyers complain about **
**Size-Overall**19%
*“These are small”*
**Sharpness**18%
*“They were not sharp to the tip”*
**Quality-Overall**12%
*“Crap item”*
**Durability**9%
*“Blades coming loose after only a few weeks of light use”*
**Grip**7%
*“Grip not that good”*
**Functionality-Overall**6%
*“Scissors not working”*
**Weight Heavy**6%
*“a little bulky”*
**Color**3%
*“unfortunately these are pink with white polka dots”*
**Strength**3%
*“Weak”*
**Hard Feel**1%
*“not a soft silicone which makes hands feel sticky”*
### **Top return reasons **
**Size-Overall**48%
**Quality-Overall**8%
**Material Quality**7%
**Functionality-Overall**6%
**Durability**4%
**Advertised Vs Actual Product**3%
**Thickness**3%
**Comfort-Overall**2%
**Noise Level**2%
**Strength**2%
## **Common questions**
- **Is embroidery scissors profitable to sell on Amazon United Kingdom?**
- The niche generates £82K/yr across 34 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the embroidery scissors niche?**
- 24 brands and 48 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in embroidery scissors?**
- Top complaints mined from reviews: Size-Overall, Sharpness, Quality-Overall. The return rate is 0.3%.
- **When does demand for embroidery scissors peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the embroidery scissors niche?**
- Listings span £3.00–£12.96; the average listing price is £5.84 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.
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