---
title: "Embroidery Needles — £45K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/embroidery-needles"
last_updated: "2026-08-01T01:31:19.183Z"
locale: en
meta:
description: "Niche score 44/100 · £45K/yr market · 81K searches/yr · £3.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £45K/yr market · 81K searches/yr · £3.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Embroidery Needles — £45K/yr Amazon UK Niche (2026) - Flapen"
---
# **embroidery needles**
**Skip it**
Prices mostly outside the sweet spot ($2.28–$4.67) — this niche doesn't clear our bar today.
Market size 11Growth 13Conversion 98Competition 37Returns 99Price range 0Avg price 9Brand share 67Review moat 68Quality gap 47
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****765.48**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-24.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£45K**
£45K/yr · 81K searches
**Avg price**
**Bad****£3.39**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.28–£4.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, embroidery needles is a £45K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embroidery needles market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£34K–£42K**
- units × avg price
- **Conversion rate**
- **16.2%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **71%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**29%**
- Hemline22% - Wanheart14% - Zeeorymn12% - CCLKHY10% - Clover7% - ZTXPRO7%
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -24.2% search growth over the last 90 days.
2K2KBlack Friday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/embroidery-needles/trend)
## **Top embroidery needles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£9K30%£13K40%£18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hemline H280G.510 Gold Eye Embroidery/Crewel Hand Sewing Needles 16 Pk Size 5-10**Hemline**£3.17**4.6★661 rev](https://www.amazon.co.uk/dp/B00F9Z42MS) [2**Wanheart 25Pcs Large Eye Embroidery Needles 5 Size Sewing Needles Easy Threading Yarn Knitting Embroidery-Needles Tapestry Needles Wool Needles for Crochet DIY Crafts**Wanheart**£4.09**4.3★17 rev](https://www.amazon.co.uk/dp/B0G4QR9HY1) [3**Zeeorymn 25 Pcs Large Eye Sewing Needles Sharp Stainless Steel Needles for Hand Sewing Embroidery Knitting 5 Sizes**Zeeorymn**£3.04**4.4★111 rev](https://www.amazon.co.uk/dp/B0G3GNF6TF) [4**CCLKHY Stainless Steel Sharp Point 25 Pieces Sewing Needles Large Eye Hand Sewing Knitting Crochet Leather Handbags Wallets Belts Jeans 5 Sizes**CCLKHY**£3.39**4.5★2,102 rev](https://www.amazon.co.uk/dp/B09DKNST2J) [5**Clover 235 Gold Eye Embroidery Needles No. 3-9 1**Clover**£3.15**4.7★6,898 rev](https://www.amazon.co.uk/dp/B000YQEVYQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**57PCS Big Eye Stainless Steel Needle Set Sewing Needles Easy Thread 50 Steel Portable Hand Sewing Needles 2 Needle Threader 2 Thimble & 1 Thread Ripper for Beginners & Craft Lovers**KUTKE**£3.65**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GSZKMN2D) [**31PCS Big Eye Stainless Steel Needle Set Sewing Needles Easy Thread 25 Steel Portable Hand Sewing Needles 2 Needle Threader 2 Thimble & 1 Thread Ripper for Beginners & Craft Lovers**KUTKE**£3.17**11 rev4mo ago](https://www.amazon.co.uk/dp/B0GSZ46T7R) [**Wanheart 25Pcs Large Eye Embroidery Needles 5 Size Sewing Needles Easy Threading Yarn Knitting Embroidery-Needles Tapestry Needles Wool Needles for Crochet DIY Crafts**Wanheart**£4.09**17 rev7mo ago](https://www.amazon.co.uk/dp/B0G4QR9HY1) [**Zeeorymn 25 Pcs Large Eye Sewing Needles Sharp Stainless Steel Needles for Hand Sewing Embroidery Knitting 5 Sizes**Zeeorymn**£3.04**111 rev7mo ago](https://www.amazon.co.uk/dp/B0G3GNF6TF) [**XYGK Large Eye Sewing Needles 25 Pcs Stainless-Steel Embroidery Needles with a Sandalwood Case 5 Size Sharp Yarn Needles for Hand Sewing Darning Knitting Cross-Stitch and DIY Crafts**XYGK**£3.21**7 rev8mo ago](https://www.amazon.co.uk/dp/B0G2LFDYJH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**31PCS Big Eye Stainless Steel Needle Set Sewing Needles Easy Thread 25 Steel Portable Hand Sewing Needles 2 Needle Threader 2 Thimble & 1 Thread Ripper for Beginners & Craft Lovers**KUTKE**£3.17**3.9★**▲ 338%**](https://www.amazon.co.uk/dp/B0GSZ46T7R) [**57PCS Big Eye Stainless Steel Needle Set Sewing Needles Easy Thread 50 Steel Portable Hand Sewing Needles 2 Needle Threader 2 Thimble & 1 Thread Ripper for Beginners & Craft Lovers**KUTKE**£3.65**4.5★**▲ 335%**](https://www.amazon.co.uk/dp/B0GSZKMN2D) [**Zeeorymn 25 Pcs Large Eye Sewing Needles Sharp Stainless Steel Needles for Hand Sewing Embroidery Knitting 5 Sizes**Zeeorymn**£3.04**4.4★**▲ 303%**](https://www.amazon.co.uk/dp/B0G3GNF6TF) [**Wanheart 25Pcs Large Eye Embroidery Needles 5 Size Sewing Needles Easy Threading Yarn Knitting Embroidery-Needles Tapestry Needles Wool Needles for Crochet DIY Crafts**Wanheart**£4.09**4.3★**▲ 151%**](https://www.amazon.co.uk/dp/B0G4QR9HY1) [**Axmru 50 Pcs Large Eye Sewing Needles 2.04 in Embroidery Needles Sewing Sharp Needles Stainless Steel Yarn Knitting Needles with Transparent Needle Bottle for Stitching**Axmru**£3.31**4.6★**▲ 95%**](https://www.amazon.co.uk/dp/B0B9RRDXK8)
**~~View all trending →~~**
## **What buyers say about embroidery needles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent quality”*
**Size-Overall**15%
*“A good size”*
**Value For Money**14%
*“Amazing price”*
**Advertised Vs Actual Product**12%
*“just what i needed”*
**Stitch/Finish/Polish**9%
*“Great selection of sewing needles”*
**Strength**4%
*“Sturdy too, and easy to get the thread in the eye”*
**Ease Of Use**2%
*“Easy to use”*
**Sharpness**2%
*“The needles are sharp enough”*
**Wood Quality**2%
*“A great wooden pot”*
**Grip**2%
*“Great if you small hands like me”*
### **What buyers complain about **
**Sharpness**16%
*“Not sharp”*
**Thickness**14%
*“not for thicker material use”*
**Size-Overall**12%
*“Too small”*
**Quality-Overall**9%
*“if you are looking for a quality needle dont buy these - cheap junk”*
**Durability**5%
*“Have managed to break a few”*
**Advertised Vs Actual Product**4%
*“Not what they say they are”*
**Strength**3%
*“Not As Strong As I Thought They Would Be”*
**Value For Money**3%
*“that's a lot of bang for your buck”*
**Weight Heavy**2%
*“though not particularly heavy-duty”*
**Material Quality**1%
*“Seem to be better quality been stainless steel”*
### **Top return reasons **
**Size-Overall**64%
**Thickness**10%
**Sharpness**8%
**Stitch/Finish/Polish**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Compatibility-Overall**2%
**Weight Heavy**2%
**Material Quality**2%
**Strength**1%
## **Common questions**
- **Is embroidery needles profitable to sell on Amazon United Kingdom?**
- The niche generates £45K/yr across 21 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the embroidery needles niche?**
- 17 brands and 69 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in embroidery needles?**
- Top complaints mined from reviews: Sharpness, Thickness, Size-Overall. The return rate is 0.2%.
- **When does demand for embroidery needles peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the embroidery needles niche?**
- Listings span £2.28–£4.67; the average listing price is £3.39 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.
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