---
title: "Embroidery Machine — £32K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/embroidery-machine"
last_updated: "2026-07-31T23:59:10.165Z"
locale: en
meta:
description: "Niche score 26/100 · £32K/yr market · 194K searches/yr · £409.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · £32K/yr market · 194K searches/yr · £409.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Embroidery Machine — £32K/yr Amazon UK Niche (2026) - Flapen"
---
# **embroidery machine**
**Skip it**
Weak search conversion (0.0%) — this niche doesn't clear our bar today.
Market size 8Growth 16Conversion 1Competition 20Returns 24Price range 4Avg price 14Brand share 15Review moat 93Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****142.07**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-18.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£409.42**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£32K**
£32K/yr · 194K searches
**Price range**
**Bad****£38.67–£1570.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, embroidery machine is a £32K/yr Amazon United Kingdom market (194K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 26/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embroidery machine market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£102K–£205K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#662**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **67%**
- **Out of stock**
- **26.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**41**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**4%**
- Brother59% - JAGUAR21% - Singer9% - MZBDYYF2% - BUXFMHT2% - LSyySy2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -18.9% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/embroidery-machine/trend)
## **Top embroidery machine search terms**
- **embroidery machine**160K/yr-18.1%0.0% conv. - **brother embroidery machine**19K/yr-18.5%0.2% conv. - **embroidery sewing machine**8K/yr-18.9%0.0% conv. - **poolin embroidery machine**5K/yr-37.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/embroidery-machine/search-terms)
## **Top embroidery machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£10K40%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brother FS100WT Free Motion Embroidery/Sewing and Quilting Machine**Brother**£247.48**4.6★1,123 rev](https://www.amazon.co.uk/dp/B00LVS9A1U) [2**Brother Innovis M380D Sewing and Embroidery Machine**Brother**£684.69**4.2★35 rev](https://www.amazon.co.uk/dp/B0BM4K7YL1) [3**Jaguar 200SQ Computerised Sewing Machine 200 Stitches 9 Buttonholes Includes Large Accessories Bundle**JAGUAR**£201.35**4.3★121 rev](https://www.amazon.co.uk/dp/B0CT61QS47) [4**BROTHER PP1 Skitch Single-Needle Machine Powered by Artspira 4 x 4 Embroidery Area Bluetooth Connected Metal Grey/Black**Brother**£436.57**3.3★182 rev](https://www.amazon.co.uk/dp/B0CC3116H3) [5**Singer SE9185 Combi Sewing & Embroidery Machine - Computerised 150 Built-In Embroidery Designs**Singer**£642.76**3.4★10 rev](https://www.amazon.co.uk/dp/B0CVH9XGCR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Portable Electric Sewing Machine for Beginners Adults and Kids Beginner Sewing Machine Embroidery Machine 38 Stitch Programmes Hand Held Sewing Machine UK Basic Sewing Kit Included**Kamanan**£49.74**1 rev8mo ago](https://www.amazon.co.uk/dp/B0FYDKBPDC) [**YUMILI Sewing Machine 38 Stitches Electric Double Needle Sewing Machine Household Compact Lightweight Automatic Embroidery Machine with Extension Table(UK 220V)**YUMILI**£38.67**7 rev11mo ago](https://www.amazon.co.uk/dp/B0FL6V42ZQ) [**LSyySy Automatic Sewing Machine Electric Embroidery Machine 158 Built-in Designs with 4 x 9.2 Embroidery Area and LCD Touch Screen 210 Built-in Letters and 30 Pattern Borders Sewing Made Easy**LSyySy**£617.95**1 rev1y ago](https://www.amazon.co.uk/dp/B0F1TH56L6) [**Sewing Machine Mini Sewing Machine Portable Electric Sewings Machines 12 Stitches Sewings Machine with LED Light Sewing Accessory Kit Ideal for Clothing Pillowcases Sheets**BUXFMHT**£40.18**518 rev1y ago](https://www.amazon.co.uk/dp/B0DPWXVXGN) [**Brother FS200CE Sewing Machine 200 stitches 2 lettering Wides Table Hard Case**Brother**£259.49**70 rev1y ago](https://www.amazon.co.uk/dp/B0DK7LNLRV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sewing Machine Mini Sewing Machine Portable Electric Sewings Machines 12 Stitches Sewings Machine with LED Light Sewing Accessory Kit Ideal for Clothing Pillowcases Sheets**BUXFMHT**£40.18**3.8★**▲ 146%**](https://www.amazon.co.uk/dp/B0DPWXVXGN) [**YUMILI Sewing Machine 38 Stitches Electric Double Needle Sewing Machine Household Compact Lightweight Automatic Embroidery Machine with Extension Table(UK 220V)**YUMILI**£38.67**4.2★**▲ 89%**](https://www.amazon.co.uk/dp/B0FL6V42ZQ) [**BROTHER PP1 Skitch Single-Needle Machine Powered by Artspira 4 x 4 Embroidery Area Bluetooth Connected Metal Grey/Black**Brother**£436.57**3.3★**▲ 77%**](https://www.amazon.co.uk/dp/B0CC3116H3) [**LSyySy Automatic Sewing Machine Electric Embroidery Machine 158 Built-in Designs with 4 x 9.2 Embroidery Area and LCD Touch Screen 210 Built-in Letters and 30 Pattern Borders Sewing Made Easy**LSyySy**£617.95**1.0★**▲ 47%**](https://www.amazon.co.uk/dp/B0F1TH56L6) [**Brother Innovis M380D Sewing and Embroidery Machine**Brother**£684.69**4.2★**▲ 45%**](https://www.amazon.co.uk/dp/B0BM4K7YL1)
**~~View all trending →~~**
## **What buyers say about embroidery machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**27%
*“Very easy to use”*
**Stitch/Finish/Polish**16%
*“the stitch selection is amazing”*
**Value For Money**13%
*“Good value”*
**Noise Level**5%
*“noise level is low”*
**Strength**4%
*“Its solid and has all the features I need”*
**Portability**4%
*“Lovely versatile machine”*
**Embellishment/Embroidery Quality**4%
*“The machine itself has embroidered flawlessly”*
**Instructions/User Manual/Troubleshooting**3%
*“comes with clear instructions”*
**Add-Ons/Attachments**3%
*“The accessories that came with it are great”*
**Time Taken**2%
*“Super fast machine”*
### **What buyers complain about **
**Value For Money**15%
*“Quite expensive for what it is”*
**Stitch/Finish/Polish**11%
*“I Have had issues with the embroidery on this machine since I got it”*
**Functionality-Overall**11%
*“Unfortunately nothings ever really produced consistent results”*
**Ease Of Use**10%
*“not as easy to use as the bigger ones”*
**Instructions/User Manual/Troubleshooting**6%
*“as the instruction book isn't great”*
**Jamming/Clogging**5%
*“The components are fragile and jam easily”*
**Advertised Vs Actual Product**4%
*“this is advertised as a machine for free embroidery - feed dogs drop”*
**Noise Level**4%
*“I find it noisy compared to my other Brother machines”*
**Add-Ons/Attachments**4%
*“accessories were not as stated most were missing altogether so appears to be a gimmick offering free accessoriy pack to get sales”*
**Size-Overall**4%
*“neither will fit underneath on their own”*
### **Top return reasons **
**Stitch/Finish/Polish**24%
**Quality-Overall**14%
**Functionality-Overall**12%
**Size-Overall**7%
**Product Condition**4%
**Advertised Vs Actual Product**4%
**Mechanism Issues**4%
**Value For Money**4%
**Durability**4%
**Instructions/User Manual/Troubleshooting**3%
## **Common questions**
- **Is embroidery machine profitable to sell on Amazon United Kingdom?**
- The niche generates £32K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (26/100).
- **How competitive is the embroidery machine niche?**
- 9 brands and 41 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in embroidery machine?**
- Top complaints mined from reviews: Value For Money, Stitch/Finish/Polish, Functionality-Overall. The return rate is 5.3% — above our launch gate.
- **When does demand for embroidery machine peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the embroidery machine niche?**
- Listings span £38.67–£1570.57; the average listing price is £409.42 (sweet spot $15–$100). The average incumbent carries 142 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)