---
title: "Embroidery Kit — £433K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/embroidery-kit"
last_updated: "2026-08-01T02:10:53.007Z"
locale: en
meta:
description: "Niche score 58/100 · £433K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £433K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Embroidery Kit — £433K/yr Amazon UK Niche (2026) - Flapen"
---
# **embroidery kit**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 57Growth 11Conversion 23Competition 91Returns 97Price range 15Avg price 25Brand share 96Review moat 80Quality gap 68
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Review moat**
**Great****402.58**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£433K**
£433K/yr · 2.6M searches
**Avg price**
**Okay****£9.03**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£3.04–£17.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-28.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, embroidery kit is a £433K/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embroidery kit market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **£361K–£452K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**43 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**34%**
Top 20: 79%
**Top-5 click share**
**24%**
Top 20: 57%
**Open market**
**61%**
- HAUSPROFI9% - Offizon7% - ERKOON7% - Musevial6% - Herdiese6% - HKLIOPU5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/embroidery-kit/trend)
## **Top embroidery kit search terms**
- **embroidery kit**621K/yr-26.8%1.6% conv. - **cross stitch kits for adults**665K/yr-29.7%0.8% conv. - **cross stitch kits**394K/yr-14.2%0.5% conv. - **cross stitch**252K/yr-30.6%0.4% conv. - **embroidery**129K/yr-35.4%0.6% conv. - **tapestry kits for adults**90K/yr-29.4%0.4% conv. - **cross stitch kit**75K/yr-24.6%0.6% conv. - **embroidery kits**70K/yr-23.8%0.8% conv. - **embroidery kits for adults**75K/yr-56.6%0.6% conv. - **embroidery kit for beginners**36K/yr-32.8%1.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/embroidery-kit/search-terms)
## **Top embroidery kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£9K4%£17K6%£26K8%£35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HAUSPROFI Embroidery Starter Kit - Cross Stitch Kit Including 50 Colours 30 Needles 7 Bamboo Frames Kumihimo Disk Cross Stitch Fabric**HAUSPROFI**£10.57**4.5★781 rev](https://www.amazon.co.uk/dp/B086BYPFCW) [2**Offizon 3PCS Embroidery Kit for Beginners - Cross Stitch DIY Craft Set Flower Embroidery Accessories & Hoop Included Hand Embroidery Kit for Adults Stitching Sewing Kit Gift | FlowerB Patterns**Offizon**£8.86**4.5★587 rev](https://www.amazon.co.uk/dp/B0CZ8VNZCG) [3**Herdiese Embroidery Kit for Beginners & Adults 3PCS Floral Patterns.**Herdiese**£7.34**4.6★26 rev](https://www.amazon.co.uk/dp/B0GK13ST28) [4**ERKOON Embroidery Canvas Tote Bag for Women DIY Printed Cross Stitch Craft Kit for Beginners with Hoops Material Package & Guide Reusable Grocery Bags for Daily Shopping Work Gift (Trees)**ERKOON**£12.48**4.8★11 rev](https://www.amazon.co.uk/dp/B0GDGFK4RK) [5**Dazhqp Embroidery Kit for Adult Beginners 4-Pack Embroidery Starter Kit Including 38 Stitches Learning Step-by-Step Guide and Video Pre-Patterns Threads Needles and Hoop Craft Kits for Adults**Dazhqp**£7.30**4.1★108 rev](https://www.amazon.co.uk/dp/B0FFLZ36SZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Herdiese Embroidery Kit for Beginners & Adults 3PCS Floral Patterns.**Herdiese**£7.34**26 rev6mo ago](https://www.amazon.co.uk/dp/B0GK13ST28) [**ERKOON Canvas Tote Bag Embroidery Kit with Pattern for Beginners DIY Cloth Tote with Hoops Material Package & Guide Canvas Shoulder Bags For Shopping Grocery Work Book Gift (Hummingbirds)**ERKOON**£11.91**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GGRG8XQW) [**ERKOON Embroidery Canvas Tote Bag for Women DIY Printed Cross Stitch Craft Kit for Beginners with Hoops Material Package & Guide Reusable Grocery Bags for Daily Shopping Work Gift (Trees)**ERKOON**£12.48**11 rev6mo ago](https://www.amazon.co.uk/dp/B0GDGFK4RK) [**BEAYIOU Animal Cross Stitch Kits for Adults Boy Dog Stamped Cross Stitch Kits for Beginners Needlepoint Cross-Stitch Patterns Embroidery Kits Arts and Crafts for Home Decor 12×12 Inch**BEAYIOU**£6.50**141 rev10mo ago](https://www.amazon.co.uk/dp/B0FRLYD8N6) [**Musevial Beach Stamped Cross Stitch Kits - Colorful Printed Easy Pattern Needlepoint Kits Embroidery Crafts for Adults Beginners Gift 12x16 Inch**Musevial**£7.71**155 rev11mo ago](https://www.amazon.co.uk/dp/B0FNQQDHF9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ERKOON Canvas Tote Bag Embroidery Kit with Pattern for Beginners DIY Cloth Tote with Hoops Material Package & Guide Canvas Shoulder Bags For Shopping Grocery Work Book Gift (Hummingbirds)**ERKOON**£11.91**5.0★**▲ 386%**](https://www.amazon.co.uk/dp/B0GGRG8XQW) [**ERKOON Embroidery Canvas Tote Bag for Women DIY Printed Cross Stitch Craft Kit for Beginners with Hoops Material Package & Guide Reusable Grocery Bags for Daily Shopping Work Gift (Trees)**ERKOON**£12.48**4.8★**▲ 383%**](https://www.amazon.co.uk/dp/B0GDGFK4RK) [**Herdiese Embroidery Kit for Beginners & Adults 3PCS Floral Patterns.**Herdiese**£7.34**4.6★**▲ 248%**](https://www.amazon.co.uk/dp/B0GK13ST28) [**Meyocky Embroidery Kit for Beginners Adults 4-Piece Stitches Practice Kits with Stamped Patterns Step-by-Step Instructions & Stitch Videos Hoop Threads Needles Gift for Craft Lovers(Blue)**Meyocky**£11.41**4.6★**▲ 237%**](https://www.amazon.co.uk/dp/B0FD8YR4VW) [**BEAYIOU Animal Cross Stitch Kits for Adults Boy Dog Stamped Cross Stitch Kits for Beginners Needlepoint Cross-Stitch Patterns Embroidery Kits Arts and Crafts for Home Decor 12×12 Inch**BEAYIOU**£6.50**4.2★**▲ 140%**](https://www.amazon.co.uk/dp/B0FRLYD8N6)
**~~View all trending →~~**
## **What buyers say about embroidery kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Worth it”*
**Quality-Overall**14%
*“Good quality components”*
**Color**10%
*“Great colours”*
**Instructions/User Manual/Troubleshooting**10%
*“easy to follow instructions”*
**Stitch/Finish/Polish**8%
*“Cross stitch”*
**Ease Of Use**8%
*“Easy to do”*
**Gifting Purpose**6%
*“Great gift”*
**Design-Overall**5%
*“a reasonably simple design”*
**Fun/Entertainment Experience**3%
*“enjoyable from the outset”*
**Material Quality**2%
*“Comes with loads of materials”*
### **What buyers complain about **
**Quality-Overall**9%
*“Not very good quality”*
**Advertised Vs Actual Product**8%
*“Doesnt look like picture”*
**Color**6%
*“Needs more contrast”*
**Instructions/User Manual/Troubleshooting**6%
*“The instructions aren't great”*
**Ease Of Use**5%
*“this was much more difficult”*
**Stitch/Finish/Polish**5%
*“they overestimate how many strands most of the stitches need making it look very basic”*
**Print Quality**3%
*“Not sure about having pattern printed on aida would be better without”*
**Material Quality**3%
*“Ruined by poor quality finishing materials”*
**Size-Overall**3%
*“is still quite loose”*
**Value For Money**3%
*“not great value”*
### **Top return reasons **
**Size-Overall**13%
**Advertised Vs Actual Product**11%
**Stitch/Finish/Polish**11%
**Quality-Overall**10%
**Instructions/User Manual/Troubleshooting**9%
**Color**8%
**Print Quality**8%
**Material Quality**5%
**Gifting Purpose**4%
**Display Colors**3%
## **Common questions**
- **Is embroidery kit profitable to sell on Amazon United Kingdom?**
- The niche generates £433K/yr across 79 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the embroidery kit niche?**
- 43 brands and 62 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in embroidery kit?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Color. The return rate is 0.5%.
- **When does demand for embroidery kit peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the embroidery kit niche?**
- Listings span £3.04–£17.17; the average listing price is £9.03 (sweet spot $15–$100). The average incumbent carries 403 reviews — the moat a new listing must climb.
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